The global personal care wipes market size was valued at $19,658.1 million in 2020, and is expected to reach $35,976.6 million by 2031, registering a CAGR of 5.3% from 2022 to 2031.
Personal care wipe is disposable personal care products used for cleaning and maintaining hygiene. These wipes are useful for sustaining sanitation of human skin. Personal care wipes gain popularity across the globe, due to their effectiveness as an alternative to various products used for cleansing, including soap, facewash, handkerchief, napkin, and cloth.
Factors that drive the growth of the market include easy use, prevention of infection, owing to their disposable nature, and maintenance of hygiene effectively, specifically when access to water is limited. Rise in population of infants and compatibility of baby personal care wipes with infant’s skin are major drivers for baby personal care wipes segment. Furthermore, there is an increase in demand for intimate wipes, owing to rise in consciousness of consumers toward personal hygiene. In addition, surge in air pollution in urbanized areas and industrial zones boosts the demand for personal care wipes, as skin requires to be cleaned quickly after exposure to the air pollutants and dust to prevent skin problems. However, high cost of raw materials such as non-woven fabric, sanitization & sterilization contents, and other chemical ingredients hinders the growth of the market. Moreover, excessive use of chemical content in wipes that leads to skin irritation and allergies restrains the growth of the market. Moreover, use of natural ingredients in wipes, including coco-glucoside, malic acid, and aloe vera as substitute for chemical contents provides lucrative opportunity for market growth. Furthermore, penetration of the market in developing areas leads to surge in demand for wipes, due to high number of infants’ population and lack of availability of hygiene products, making way for different market growth opportunities.
The report segments the personal care wipes market on the basis of type, nature, distribution channel, and region. According to type, the market is classified into baby, general, intimate, and cosmetic. Depending on nature, the personal care wipes market is divided into conventional and organic. As per distribution channel, it is classified into online, supermarket/ hypermarket, pharmacy, specialty stores, and others. Others include individual sellers and general stores. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The Major players operating in the global personal care wipes market are Rockline Industries (U.S.), Diamond Wipes International (U.S.), Kimberly Clark Corporation (U.S.), Procter and Gamble Co. (U.S.), NicePak International (U.S.), Meridian Industries Inc. (U.S.), La Fresh (U.S.), Unicharm International (Japan), Edgewell Personal Care (U.S.), and Johnson & Johnson (U.S.),
The other personal care wipe brands in the value chain include Hangzhou Linan Poem Clean Day Co., Ltd. (China), Body Wipe Company (U.S), and DUDE Products, Inc. (U.S).
Personal care wipe is disposable personal care products used for cleaning and maintaining hygiene. These wipes are useful for sustaining sanitation of human skin. Personal care wipes gain popularity across the globe, due to their effectiveness as an alternative to various products used for cleansing, including soap, facewash, handkerchief, napkin, and cloth.
Factors that drive the growth of the market include easy use, prevention of infection, owing to their disposable nature, and maintenance of hygiene effectively, specifically when access to water is limited. Rise in population of infants and compatibility of baby personal care wipes with infant’s skin are major drivers for baby personal care wipes segment. Furthermore, there is an increase in demand for intimate wipes, owing to rise in consciousness of consumers toward personal hygiene. In addition, surge in air pollution in urbanized areas and industrial zones boosts the demand for personal care wipes, as skin requires to be cleaned quickly after exposure to the air pollutants and dust to prevent skin problems. However, high cost of raw materials such as non-woven fabric, sanitization & sterilization contents, and other chemical ingredients hinders the growth of the market. Moreover, excessive use of chemical content in wipes that leads to skin irritation and allergies restrains the growth of the market. Moreover, use of natural ingredients in wipes, including coco-glucoside, malic acid, and aloe vera as substitute for chemical contents provides lucrative opportunity for market growth. Furthermore, penetration of the market in developing areas leads to surge in demand for wipes, due to high number of infants’ population and lack of availability of hygiene products, making way for different market growth opportunities.
The report segments the personal care wipes market on the basis of type, nature, distribution channel, and region. According to type, the market is classified into baby, general, intimate, and cosmetic. Depending on nature, the personal care wipes market is divided into conventional and organic. As per distribution channel, it is classified into online, supermarket/ hypermarket, pharmacy, specialty stores, and others. Others include individual sellers and general stores. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The Major players operating in the global personal care wipes market are Rockline Industries (U.S.), Diamond Wipes International (U.S.), Kimberly Clark Corporation (U.S.), Procter and Gamble Co. (U.S.), NicePak International (U.S.), Meridian Industries Inc. (U.S.), La Fresh (U.S.), Unicharm International (Japan), Edgewell Personal Care (U.S.), and Johnson & Johnson (U.S.),
The other personal care wipe brands in the value chain include Hangzhou Linan Poem Clean Day Co., Ltd. (China), Body Wipe Company (U.S), and DUDE Products, Inc. (U.S).
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging personal care wipes market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing personal care wipes market opportunities in the market.
- The personal care wipes market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Key Market Segments
By Type
- General
- Intimate
- Baby
- Cosmetic
By Nature
- Conventional
- Organic
By Distribution Channel
- Online
- Supermarket And Hypermarket
- Pharmacy
- Specialty Store
- Other Channels
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- France
- Germany
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Australia
- Japan
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Africa
- Middle East
Key Market Players
- diamond wipes international
- Kimberly-Clark Corp.
- Procter & Gamble Co.
- NicePak International
- Meridian Industries, Inc.
- Johnson & Johnson
- rockline industries
- Unicharm International
- Edgewell Personal Care Co
- LaFresh
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: PERSONAL CARE WIPES MARKET, BY TYPE
CHAPTER 5: PERSONAL CARE WIPES MARKET, BY NATURE
CHAPTER 6: PERSONAL CARE WIPES MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: PERSONAL CARE WIPES MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to this report titled, 'Personal Care Wipes Market,' the personal care wipes market size was valued at $19,658.1 million in 2020, and is estimated to reach $35,976.6 million by 2031, growing at a CAGR of 5.3% from 2022 to 2031.Personal care wipe is a personal hygiene product mainly used for cleansing and sanitation. Rapid increase in disposable income of consumer and rise in awareness of hygiene surge the demand for personal care wipes. Growth in infants’ population and hygiene-consciousness among consumers fuel the growth of the market. However, skin problems due to chemical used in wipes and high cost cause a decline in sales of existing wipes; thus, to cope up, personal care wipe manufacturers focus on natural wipes to minimize side effects and increase softness. Moreover, big wipe brands collaborate with different cosmetics companies and stores to include cosmetic wipes segment as an essential content in beauty box/cosmetic box, driving the market growth. Use of natural ingredient in wipes and penetration of the market in developing countries are anticipated to drive the personal care wipes market growth throughout the forecast period. Furthermore, increase in air pollution majorly propels the demand for general wipes, as skin needs to be cleaned quickly after exposure to air pollutants.
As per the personal care wipes market analysis, the report segments the personal care wipes market based on type, nature, distribution channel, and region. According to the type, it is fragmented into baby, general, intimate, and cosmetic. Depending on nature, it is divided into conventional and organic. As per the personal care wipes market trends, the distribution channel is classified into online, supermarket/ hypermarket, pharmacy, specialty stores, and others. Others include individual sellers and general stores. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The baby personal care wipes segment is expected to dominate the personal care wipes market during the forecast period. However, intimate personal care wipes segment is expected to gain significant attention by consumers with different skin types and problems.
As per the personal care wipes market forecast, depending on nature, the organic segment is expected to witness a rapid growth across the globe, especially in the developed markets such as Europe and North America. Rise in demand for the organic products is burgeoning in developed markets lately, owing to higher health and environment consciousness among the population. According to the Organic Trade Association, the U.S. witnessed an all-time high sales of organic non-food products in 2020.
The supermarket/hypermarket segment is expected to dominate the personal care wipes market in terms of sales during the forecast period. Specialty stores have skilled workforce with knowledge of product compatibility with different types of skin. This factor is expected to boost the sales of personal care wipes through this segment.
The major players operating in the global personal care wipes market are Rockline Industries (U.S.), Diamond Wipes International (U.S.), Kimberly Clark Corporation (U.S.), Procter and Gamble Co. ( U.S.), NicePak International ( U.S.), Meridian Industries Inc. (U.S.), La Fresh ( U.S.), Unicharm International (Japan), Edgewell Personal Care (U.S.), and Johnson & Johnson (U.S.).
The other personal care wipe brands in the value chain include Hangzhou Linan Poem Clean Day Co., Ltd. (China), Body Wipe Company ( U.S), and DUDE Products, Inc. (U.S).
Key findings of the Study
- In terms of value, the baby personal care wipes segment is expected to grow at a CAGR of 5.0% during the forecast period.
- In 2020, Europe dominated the personal care wipes market, growing at a CAGR of 4.3% during the forecast period.
- Asia-Pacific market is projected to dominate the market by 2031, growing at a CAGR of 6.1%, in terms of value.
- The supermarket and hypermarket segment is estimated to account for 46.1% of the total personal care wipes market share in 2020.
- China and India collectively accounted for approximately $ 65.7% of the total Asia-Pacific personal care wipes market in 2020.
- Intimate personal care wipes segment is anticipated to witness exponential growth during the forecast period by registering CAGR of 6.8%.
- In 2020, the U.S. accounted for approximately $ one-fifth share of the total personal care wipes industry. Developing lifestyle and growth in living standards of consumers are expected to drive the U.S. market.
Companies Mentioned
- diamond wipes international
- Kimberly-Clark Corp.
- Procter & Gamble Co.
- NicePak International
- Meridian Industries, Inc.
- Johnson & Johnson
- rockline industries
- Unicharm International
- Edgewell Personal Care Co
- LaFresh
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 171 |
| Published | March 2022 |
| Forecast Period | 2020 - 2031 |
| Estimated Market Value ( USD | $ 19658.1 million |
| Forecasted Market Value ( USD | $ 35976.6 million |
| Compound Annual Growth Rate | 5.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
