The global natural food & drinks market was valued at $126,182.09 million in 2021, and is expected to reach at $361,269.21 million by 2031, registering a CAGR of 11.44% from 2022 to 2031.
Natural food & drinks are minimally processed and are free of artificial sweeteners, colors, flavors, and additives, including hydrogenated oils, stabilizers, and emulsifiers. Currently, consumer behavior is more inclined towards the health & wellness, safety, social impact, and experience in their food purchasing decisions along with the traditional values such as convenience, price, and taste. Thus, increase in emphasis on health & wellness drives the growth of the global natural food & drinks market. Moreover, rise in awareness for healthy food ingredients is expected to deliver the substantial growth opportunity to industry players.
Increase in literacy rate had led to rise in concerns towards health and safety. Rise in awareness towards chemicals used in production and process of conventional food such as excessive use of pesticides, fertilizers, artificial colors, sweeteners, and flavors has shifted the consumer preference towards natural food & drinks, which is expected to provide potential opportunities for market expansion. In addition, increase in awareness has led consumer interest towards food containing non-genetically modified ingredients. Furthermore, to avoid health issues caused by consumption of conventional food such as cancer, birth defects, depression respiratory problems, memory disorders, and others, consumer are preferring natural food over conventional. In addition, the trend of consuming clean label product due to improved lifestyle is expected to propel the market growth in the coming years.
The natural food & drinks market is segmented on the basis of product type, distribution channel, packaging, and region. Depending on product, it is divided into natural food and natural beverages. Natural food segment is classified into fruits & vegetables; meat, fish, and poultry products; frozen & processed food; dairy products; and others. Natural beverages segment is categorized into non-dairy beverages, coffee & tea, beer & wine, and others. As per distribution channel, it is fragmented into supermarkets/hypermarkets, natural or health food store, convenience stores, online retails, and others. As per packaging, it is categorized into paperboard, cans, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Natural food & drinks are minimally processed and are free of artificial sweeteners, colors, flavors, and additives, including hydrogenated oils, stabilizers, and emulsifiers. Currently, consumer behavior is more inclined towards the health & wellness, safety, social impact, and experience in their food purchasing decisions along with the traditional values such as convenience, price, and taste. Thus, increase in emphasis on health & wellness drives the growth of the global natural food & drinks market. Moreover, rise in awareness for healthy food ingredients is expected to deliver the substantial growth opportunity to industry players.
Increase in literacy rate had led to rise in concerns towards health and safety. Rise in awareness towards chemicals used in production and process of conventional food such as excessive use of pesticides, fertilizers, artificial colors, sweeteners, and flavors has shifted the consumer preference towards natural food & drinks, which is expected to provide potential opportunities for market expansion. In addition, increase in awareness has led consumer interest towards food containing non-genetically modified ingredients. Furthermore, to avoid health issues caused by consumption of conventional food such as cancer, birth defects, depression respiratory problems, memory disorders, and others, consumer are preferring natural food over conventional. In addition, the trend of consuming clean label product due to improved lifestyle is expected to propel the market growth in the coming years.
The natural food & drinks market is segmented on the basis of product type, distribution channel, packaging, and region. Depending on product, it is divided into natural food and natural beverages. Natural food segment is classified into fruits & vegetables; meat, fish, and poultry products; frozen & processed food; dairy products; and others. Natural beverages segment is categorized into non-dairy beverages, coffee & tea, beer & wine, and others. As per distribution channel, it is fragmented into supermarkets/hypermarkets, natural or health food store, convenience stores, online retails, and others. As per packaging, it is categorized into paperboard, cans, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the natural food & drinks market segments, current trends, estimations, and dynamics of the natural food & drinks market analysis from 2020 to 2031 to identify the prevailing natural food & drinks market opportunities.
- The natural food & drinks market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the natural food & drinks market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Natural food & drinks market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global natural food & drinks market trends, key players, market segments, application areas, and natural food & drinks market strategies.
Key Market Segments
By Product Type
- Natural Food
- Natural Drinks
By Packaging
- Paperboard
- Cans
- Others
By Distribution Channel
- Supermarkets/Hypermarkets
- Natural Or Health Food Store
- Convenience Stores
- Online Retails
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Switzerland
- Rest of Europe
- Germany
- France
- United Kingdom
- Italy
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- ARCHER DANIELS MIDLAND COMPANY
- BUNGE LTD.
- EARTH’S BEST
- AMY'S KITCHEN
- NESTLE S.A.
- 365 EVERYDAY VALUE
- ORGANIC VALLEY
- CONAGRA FOODS
- Dean Foods Company
- General Mills, Inc.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: NATURAL FOOD AND DRINKS MARKET, BY PRODUCT TYPE
CHAPTER 5: NATURAL FOOD AND DRINKS MARKET, BY PACKAGING
CHAPTER 6: NATURAL FOOD AND DRINKS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: NATURAL FOOD AND DRINKS MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to this report titled, 'Natural Food & Drinks Market' by Product Type, Distribution Channel, and Packaging: Global Opportunity Analysis and Industry Forecast', 2022-2031, was valued at $120,446.60 million in 2020, and is estimated to reach $361.3 Billion by 2031, growing at a CAGR of 11.44% from 2022 to 2031.Natural food & drinks refer to food products that are manufactured without the use of hormones, antibiotics, or artificial flavors. Stringent regulatory standards do not exist for natural food & drinks in most of the countries. Thus, natural labels are normally used by manufacturers across the globe, due to lack of adequate guidelines. Natural food & drinks are available at several stores that sell organic food products. In 2021, the supermarkets/hypermarkets segment accounted for around two-fifths share of the global natural food & drinks market.
The growth of the natural food & drinks industry is driven by rise in inclination of consumers towards health & wellness, safety, social impact, and experience in food purchasing decisions and properties offered by natural food, including convenience, price, and taste. Moreover, rise in awareness toward healthy food ingredients is expected to offer substantial growth opportunities to health food industryplayers. The natural food & drinks market possesses high growth potential, owing to the fact that several foodservice providers, including restaurants & hotels are inclined toward providing healthy food & drinks to cater the needs of health-conscious consumers. Thus it is expected that the rising awareness among the consumers regarding natural foods will proliferate the natural food & drinks market size globally.
Consumer preferences for foods with non-genetically modified ingredients resulted in steep demand for natural food & drinks. Increase in demand for 'clean label' products is due to increase in health awareness and media coverage about the drawbacks of foods containing Genetically modified organisms(GMOs). In addition, the 'clean label' products are gaining popularity as natural food & drinks market trends and recently pushed into the mainstream market by popular books, television shows, and celebrity endorsements. However, high costs of natural food & drinks compared to conventional food products hamper the natural food & drinks market growth.
The natural food & drinks market is segmented on the basis of product type, distribution channel, packaging, and region. Depending on product type, it is categorized into natural food and natural drinks. As per distribution channels, it is classified into supermarkets/hypermarkets, natural or health food store, convenience stores, online retails, and others. As per packaging, it is categorized into paperboard, cans, and others. According to packaging, it is categorized into paperboard, cans, and others Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key findings of the Study
- In 2021, North America dominated the global natural food & drinks market, constituting around two-fifths share of the global natural food & drinks market.
- The U.S. was the leading consumer of the natural food & drinks across the globe in 2021, and is expected to grow at a highest during the forecast period.
- The natural food segment is estimated to grow at a decent CAGR of 11.30% from 2022 to 2031.
- The fruits & vegetables segment accounted for one-third share of the global natural food & drinks market.
- The supermarkets/hypermarkets segment accounted for the highest natural food & drinks market share in 2021, and is estimated to grow at a CAGR of 13.3%.
- The key companies profiled in the report include Archer Daniels Midland Company, Bunge Ltd., Earths Best, Amy's Kitchen, Nestle S.A., 365 Everyday Value, Organic Valley, ConAgra Foods, Dean Foods, and General Mills.
Companies Mentioned
- ARCHER DANIELS MIDLAND COMPANY
- BUNGE LTD.
- EARTH’S BEST
- AMY'S KITCHEN
- NESTLE S.A.
- 365 EVERYDAY VALUE
- ORGANIC VALLEY
- CONAGRA FOODS
- Dean Foods Company
- General Mills, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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