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Catalogue Market By Type, By Organization Size, By Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2020-2030

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    Report

  • 232 Pages
  • April 2022
  • Region: Global
  • Allied Market Research
  • ID: 5640496

A catalogue is a type of marketing collateral that lists essential product details, which help buyers to make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, color, and customer reviews. Catalogue is used as an effective way to motivate buyers and to show them what a company is offering. In addition, catalogues are useful to several business users and groups such as sales representatives, inside sales, buyers, store clerks, field marketers, and managers.

The growth of the global catalogue market is driven by factors such as the rise in penetration of smartphones coupled with strong internet access across the globe and a surge in the need to enhance customer experience & satisfaction. In addition, the increase in the use of catalogue marketing strategies in the retail & e-commerce sector is fostering the growth of the market. However, rise in popularity of alternative marketing and advertising strategies is hampering the market growth. On the contrary, an increase in demand for digital catalogue marketing & advertising strategies in small & medium enterprises (SMEs) is projected to be opportunistic for the growth of the global catalogue market.

The global catalogue market is segmented into type, organizational size, industry vertical, and region. Depending on type, the market is categorized into digital and print or paper. By organizational size, it is bifurcated into large enterprises and small & medium enterprises. On the basis of industry vertical, it is fragmented into BFSI, FMCG, retail & e-commerce, IT & telecom, media & entertainment, travel & hospitality, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global catalogue market is dominated by key players such as Akeneo, Drawtify, Inc., Flipsnack, Flipp Corporation, FlippingBook and Publuu.

Key Benefits For Stakeholders

  • The study provides an in-depth analysis of the catalogue market along with current trends and future estimations to elucidate imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the market size is provided in the report.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
  • The quantitative analysis of catalogue market for the period 2020-2030 is provided to determine the market potential.

Key Market Segments

By Type

  • Paper or Print
  • Digital

By Organization Size

  • Large Enteprises
  • Small and Medium-sized Enteprises

By Industry Vertical

  • Retail and ECommerce
  • FMCG
  • BFSI
  • IT and Telecom
  • Media and Entertainment
  • Travel and Hospitality
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • Rest of Asia-Pacific
  • Australia
  • South Korea
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key Market Players

  • FlippingBook
  • Flipp Corp.
  • Akeneo
  • Flipsnack
  • Drawtify
  • Publuu

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
3.7. Regulatory Guidelines
3.8. Key Regulation Analysis
3.9. Patent Landscape
CHAPTER 4: CATALOGUE MARKET, BY TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2 Paper or Print
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Digital
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
CHAPTER 5: CATALOGUE MARKET, BY ORGANIZATION SIZE
5.1 Overview
5.1.1 Market size and forecast
5.2 Large Enteprises
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Small and Medium-sized Enteprises
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
CHAPTER 6: CATALOGUE MARKET, BY INDUSTRY VERTICAL
6.1 Overview
6.1.1 Market size and forecast
6.2 Retail and ECommerce
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 FMCG
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.4 BFSI
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market analysis by country
6.5 IT and Telecom
6.5.1 Key market trends, growth factors and opportunities
6.5.2 Market size and forecast, by region
6.5.3 Market analysis by country
6.6 Media and Entertainment
6.6.1 Key market trends, growth factors and opportunities
6.6.2 Market size and forecast, by region
6.6.3 Market analysis by country
6.7 Travel and Hospitality
6.7.1 Key market trends, growth factors and opportunities
6.7.2 Market size and forecast, by region
6.7.3 Market analysis by country
6.8 Others
6.8.1 Key market trends, growth factors and opportunities
6.8.2 Market size and forecast, by region
6.8.3 Market analysis by country
CHAPTER 7: CATALOGUE MARKET, BY REGION
7.1 Overview
7.1.1 Market size and forecast
7.2 North America
7.2.1 Key trends and opportunities
7.2.2 North America Market size and forecast, by Type
7.2.3 North America Market size and forecast, by Organization Size
7.2.4 North America Market size and forecast, by Industry Vertical
7.2.5 North America Market size and forecast, by country
7.2.5.1 U.S.
7.2.5.1.1 Market size and forecast, by Type
7.2.5.1.2 Market size and forecast, by Organization Size
7.2.5.1.3 Market size and forecast, by Industry Vertical
7.2.5.2 Canada
7.2.5.2.1 Market size and forecast, by Type
7.2.5.2.2 Market size and forecast, by Organization Size
7.2.5.2.3 Market size and forecast, by Industry Vertical
7.3 Europe
7.3.1 Key trends and opportunities
7.3.2 Europe Market size and forecast, by Type
7.3.3 Europe Market size and forecast, by Organization Size
7.3.4 Europe Market size and forecast, by Industry Vertical
7.3.5 Europe Market size and forecast, by country
7.3.5.1 U.K.
7.3.5.1.1 Market size and forecast, by Type
7.3.5.1.2 Market size and forecast, by Organization Size
7.3.5.1.3 Market size and forecast, by Industry Vertical
7.3.5.2 Germany
7.3.5.2.1 Market size and forecast, by Type
7.3.5.2.2 Market size and forecast, by Organization Size
7.3.5.2.3 Market size and forecast, by Industry Vertical
7.3.5.3 France
7.3.5.3.1 Market size and forecast, by Type
7.3.5.3.2 Market size and forecast, by Organization Size
7.3.5.3.3 Market size and forecast, by Industry Vertical
7.3.5.4 Italy
7.3.5.4.1 Market size and forecast, by Type
7.3.5.4.2 Market size and forecast, by Organization Size
7.3.5.4.3 Market size and forecast, by Industry Vertical
7.3.5.5 Spain
7.3.5.5.1 Market size and forecast, by Type
7.3.5.5.2 Market size and forecast, by Organization Size
7.3.5.5.3 Market size and forecast, by Industry Vertical
7.3.5.6 Rest of Europe
7.3.5.6.1 Market size and forecast, by Type
7.3.5.6.2 Market size and forecast, by Organization Size
7.3.5.6.3 Market size and forecast, by Industry Vertical
7.4 Asia-Pacific
7.4.1 Key trends and opportunities
7.4.2 Asia-Pacific Market size and forecast, by Type
7.4.3 Asia-Pacific Market size and forecast, by Organization Size
7.4.4 Asia-Pacific Market size and forecast, by Industry Vertical
7.4.5 Asia-Pacific Market size and forecast, by country
7.4.5.1 China
7.4.5.1.1 Market size and forecast, by Type
7.4.5.1.2 Market size and forecast, by Organization Size
7.4.5.1.3 Market size and forecast, by Industry Vertical
7.4.5.2 India
7.4.5.2.1 Market size and forecast, by Type
7.4.5.2.2 Market size and forecast, by Organization Size
7.4.5.2.3 Market size and forecast, by Industry Vertical
7.4.5.3 Japan
7.4.5.3.1 Market size and forecast, by Type
7.4.5.3.2 Market size and forecast, by Organization Size
7.4.5.3.3 Market size and forecast, by Industry Vertical
7.4.5.4 Australia
7.4.5.4.1 Market size and forecast, by Type
7.4.5.4.2 Market size and forecast, by Organization Size
7.4.5.4.3 Market size and forecast, by Industry Vertical
7.4.5.5 South Korea
7.4.5.5.1 Market size and forecast, by Type
7.4.5.5.2 Market size and forecast, by Organization Size
7.4.5.5.3 Market size and forecast, by Industry Vertical
7.4.5.6 Rest of Asia-Pacific
7.4.5.6.1 Market size and forecast, by Type
7.4.5.6.2 Market size and forecast, by Organization Size
7.4.5.6.3 Market size and forecast, by Industry Vertical
7.5 LAMEA
7.5.1 Key trends and opportunities
7.5.2 LAMEA Market size and forecast, by Type
7.5.3 LAMEA Market size and forecast, by Organization Size
7.5.4 LAMEA Market size and forecast, by Industry Vertical
7.5.5 LAMEA Market size and forecast, by country
7.5.5.1 Latin America
7.5.5.1.1 Market size and forecast, by Type
7.5.5.1.2 Market size and forecast, by Organization Size
7.5.5.1.3 Market size and forecast, by Industry Vertical
7.5.5.2 Middle East
7.5.5.2.1 Market size and forecast, by Type
7.5.5.2.2 Market size and forecast, by Organization Size
7.5.5.2.3 Market size and forecast, by Industry Vertical
7.5.5.3 Africa
7.5.5.3.1 Market size and forecast, by Type
7.5.5.3.2 Market size and forecast, by Organization Size
7.5.5.3.3 Market size and forecast, by Industry Vertical
CHAPTER 8: COMPANY LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Key developments
CHAPTER 9: COMPANY PROFILES
9.1 FlippingBook
9.1.1 Company overview
9.1.2 Company snapshot
9.1.3 Operating business segments
9.1.4 Product portfolio
9.1.5 Business performance
9.1.6 Key strategic moves and developments
9.2 Flipp Corp.
9.2.1 Company overview
9.2.2 Company snapshot
9.2.3 Operating business segments
9.2.4 Product portfolio
9.2.5 Business performance
9.2.6 Key strategic moves and developments
9.3 Akeneo
9.3.1 Company overview
9.3.2 Company snapshot
9.3.3 Operating business segments
9.3.4 Product portfolio
9.3.5 Business performance
9.3.6 Key strategic moves and developments
9.4 Flipsnack
9.4.1 Company overview
9.4.2 Company snapshot
9.4.3 Operating business segments
9.4.4 Product portfolio
9.4.5 Business performance
9.4.6 Key strategic moves and developments
9.5 Drawtify
9.5.1 Company overview
9.5.2 Company snapshot
9.5.3 Operating business segments
9.5.4 Product portfolio
9.5.5 Business performance
9.5.6 Key strategic moves and developments
9.6 Publuu
9.6.1 Company overview
9.6.2 Company snapshot
9.6.3 Operating business segments
9.6.4 Product portfolio
9.6.5 Business performance
9.6.6 Key strategic moves and developments
LIST OF TABLES
Table 1. Global Catalogue Market, by Type, 2020-2030, ($Billion)
Table 2. Catalogue Market Revenue, for Paper or Print, by Region, 2020-2030, ($Billion)
Table 3. Catalogue Market Paper or Print by Country, 2020-2030, ($Billion)
Table 4. Catalogue Market Revenue, for Digital, by Region, 2020-2030, ($Billion)
Table 5. Catalogue Market Digital by Country, 2020-2030, ($Billion)
Table 6. Global Catalogue Market, by Organization Size, 2020-2030, ($Billion)
Table 7. Catalogue Market Revenue, for Large Enteprises, by Region, 2020-2030, ($Billion)
Table 8. Catalogue Market Large Enteprises by Country, 2020-2030, ($Billion)
Table 9. Catalogue Market Revenue, for Small and Medium-Sized Enteprises, by Region, 2020-2030, ($Billion)
Table 10. Catalogue Market Small and Medium-Sized Enteprises by Country, 2020-2030, ($Billion)
Table 11. Global Catalogue Market, by Industry Vertical, 2020-2030, ($Billion)
Table 12. Catalogue Market Revenue, for Retail and Ecommerce, by Region, 2020-2030, ($Billion)
Table 13. Catalogue Market Retail and Ecommerce by Country, 2020-2030, ($Billion)
Table 14. Catalogue Market Revenue, for Fmcg, by Region, 2020-2030, ($Billion)
Table 15. Catalogue Market Fmcg by Country, 2020-2030, ($Billion)
Table 16. Catalogue Market Revenue, for Bfsi, by Region, 2020-2030, ($Billion)
Table 17. Catalogue Market Bfsi by Country, 2020-2030, ($Billion)
Table 18. Catalogue Market Revenue, for It and Telecom, by Region, 2020-2030, ($Billion)
Table 19. Catalogue Market It and Telecom by Country, 2020-2030, ($Billion)
Table 20. Catalogue Market Revenue, for Media and Entertainment, by Region, 2020-2030, ($Billion)
Table 21. Catalogue Market Media and Entertainment by Country, 2020-2030, ($Billion)
Table 22. Catalogue Market Revenue, for Travel and Hospitality, by Region, 2020-2030, ($Billion)
Table 23. Catalogue Market Travel and Hospitality by Country, 2020-2030, ($Billion)
Table 24. Catalogue Market Revenue, for Others, by Region, 2020-2030, ($Billion)
Table 25. Catalogue Market Others by Country, 2020-2030, ($Billion)
Table 26. Catalogue Market, by Region, 2020-2030, ($Billion)
Table 27. North America Catalogue Market, by Type, 2020-2030, ($Billion)
Table 28. North America Catalogue Market, by Organization Size, 2020-2030, ($Billion)
Table 29. North America Catalogue Market, by Industry Vertical, 2020-2030, ($Billion)
Table 30. North America Catalogue Market, by Country, 2020-2030, ($Billion)
Table 31. U.S. Catalogue Market by Type 2020-2030, ($Billion)
Table 32. U.S. Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 33. U.S. Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 34. Canada Catalogue Market by Type 2020-2030, ($Billion)
Table 35. Canada Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 36. Canada Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 37. Europe Catalogue Market, by Type, 2020-2030, ($Billion)
Table 38. Europe Catalogue Market, by Organization Size, 2020-2030, ($Billion)
Table 39. Europe Catalogue Market, by Industry Vertical, 2020-2030, ($Billion)
Table 40. Europe Catalogue Market, by Country, 2020-2030, ($Billion)
Table 41. U.K. Catalogue Market by Type 2020-2030, ($Billion)
Table 42. U.K. Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 43. U.K. Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 44. Germany Catalogue Market by Type 2020-2030, ($Billion)
Table 45. Germany Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 46. Germany Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 47. France Catalogue Market by Type 2020-2030, ($Billion)
Table 48. France Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 49. France Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 50. Italy Catalogue Market by Type 2020-2030, ($Billion)
Table 51. Italy Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 52. Italy Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 53. Spain Catalogue Market by Type 2020-2030, ($Billion)
Table 54. Spain Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 55. Spain Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 56. Rest of Europe Catalogue Market by Type 2020-2030, ($Billion)
Table 57. Rest of Europe Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 58. Rest of Europe Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 59. Asia-Pacific Catalogue Market, by Type, 2020-2030, ($Billion)
Table 60. Asia-Pacific Catalogue Market, by Organization Size, 2020-2030, ($Billion)
Table 61. Asia-Pacific Catalogue Market, by Industry Vertical, 2020-2030, ($Billion)
Table 62. Asia-Pacific Catalogue Market, by Country, 2020-2030, ($Billion)
Table 63. China Catalogue Market by Type 2020-2030, ($Billion)
Table 64. China Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 65. China Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 66. India Catalogue Market by Type 2020-2030, ($Billion)
Table 67. India Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 68. India Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 69. Japan Catalogue Market by Type 2020-2030, ($Billion)
Table 70. Japan Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 71. Japan Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 72. Australia Catalogue Market by Type 2020-2030, ($Billion)
Table 73. Australia Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 74. Australia Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 75. South Korea Catalogue Market by Type 2020-2030, ($Billion)
Table 76. South Korea Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 77. South Korea Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 78. Rest of Asia-Pacific Catalogue Market by Type 2020-2030, ($Billion)
Table 79. Rest of Asia-Pacific Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 80. Rest of Asia-Pacific Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 81. LAMEA Catalogue Market, by Type, 2020-2030, ($Billion)
Table 82. LAMEA Catalogue Market, by Organization Size, 2020-2030, ($Billion)
Table 83. LAMEA Catalogue Market, by Industry Vertical, 2020-2030, ($Billion)
Table 84. LAMEA Catalogue Market, by Country, 2020-2030, ($Billion)
Table 85. Latin America Catalogue Market by Type 2020-2030, ($Billion)
Table 86. Latin America Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 87. Latin America Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 88. Middle East Catalogue Market by Type 2020-2030, ($Billion)
Table 89. Middle East Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 90. Middle East Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 91. Africa Catalogue Market by Type 2020-2030, ($Billion)
Table 92. Africa Catalogue Market by Organization Size 2020-2030, ($Billion)
Table 93. Africa Catalogue Market by Industry Vertical 2020-2030, ($Billion)
Table 94. Flippingbook: Company Snapshot
Table 95. Flippingbook: Operating Segments
Table 96. Flippingbook: Product Portfolio
Table 97. Flippingbook: Net Sales
Table 98. Flippingbook: Key Stratergies
Table 99. Flipp Corp.: Company Snapshot
Table 100. Flipp Corp.: Operating Segments
Table 101. Flipp Corp.: Product Portfolio
Table 102. Flipp Corp.: Net Sales
Table 103. Flipp Corp.: Key Stratergies
Table 104. Akeneo: Company Snapshot
Table 105. Akeneo: Operating Segments
Table 106. Akeneo: Product Portfolio
Table 107. Akeneo: Net Sales
Table 108. Akeneo: Key Stratergies
Table 109. Flipsnack: Company Snapshot
Table 110. Flipsnack: Operating Segments
Table 111. Flipsnack: Product Portfolio
Table 112. Flipsnack: Net Sales
Table 113. Flipsnack: Key Stratergies
Table 114. Drawtify: Company Snapshot
Table 115. Drawtify: Operating Segments
Table 116. Drawtify: Product Portfolio
Table 117. Drawtify: Net Sales
Table 118. Drawtify: Key Stratergies
Table 119. Publuu: Company Snapshot
Table 120. Publuu: Operating Segments
Table 121. Publuu: Product Portfolio
Table 122. Publuu: Net Sales
Table 123. Publuu: Key Stratergies
LIST OF FIGURES
Figure 1. Catalogue Market Segmentation
Figure 2. Catalogue Market, 2020-2030
Figure 3. Catalogue Market, 2020-2030
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Catalogue Market:Drivers, Restraints and Opportunities
Figure 14. Patent Analysis by Company
Figure 15. Patent Analysis by Country
Figure 15. Catalogue Market, by Type, 2020 (%)
Figure 16. Comparative Share Analysis of Paper or Print Catalogue Market, 2020-2030 (%)
Figure 17. Comparative Share Analysis of Digital Catalogue Market, 2020-2030 (%)
Figure 18. Catalogue Market, by Organization Size, 2020 (%)
Figure 19. Comparative Share Analysis of Large Enteprises Catalogue Market, 2020-2030 (%)
Figure 20. Comparative Share Analysis of Small and Medium-Sized Enteprises Catalogue Market, 2020-2030 (%)
Figure 21. Catalogue Market, by Industry Vertical, 2020 (%)
Figure 22. Comparative Share Analysis of Retail and Ecommerce Catalogue Market, 2020-2030 (%)
Figure 23. Comparative Share Analysis of Fmcg Catalogue Market, 2020-2030 (%)
Figure 24. Comparative Share Analysis of Bfsi Catalogue Market, 2020-2030 (%)
Figure 25. Comparative Share Analysis of IT and Telecom Catalogue Market, 2020-2030 (%)
Figure 26. Comparative Share Analysis of Media and Entertainment Catalogue Market, 2020-2030 (%)
Figure 27. Comparative Share Analysis of Travel and Hospitality Catalogue Market, 2020-2030 (%)
Figure 28. Comparative Share Analysis of Others Catalogue Market, 2020-2030 (%)
Figure 29. Catalogue Market by Region, 2020
Figure 30. U.S. Catalogue Market, 2020-2030 ($Billion)
Figure 31. Canada Catalogue Market, 2020-2030 ($Billion)
Figure 32. U.K. Catalogue Market, 2020-2030 ($Billion)
Figure 33. Germany Catalogue Market, 2020-2030 ($Billion)
Figure 34. France Catalogue Market, 2020-2030 ($Billion)
Figure 35. Italy Catalogue Market, 2020-2030 ($Billion)
Figure 36. Spain Catalogue Market, 2020-2030 ($Billion)
Figure 37. Rest of Europe Catalogue Market, 2020-2030 ($Billion)
Figure 38. China Catalogue Market, 2020-2030 ($Billion)
Figure 39. India Catalogue Market, 2020-2030 ($Billion)
Figure 40. Japan Catalogue Market, 2020-2030 ($Billion)
Figure 41. Australia Catalogue Market, 2020-2030 ($Billion)
Figure 42. South Korea Catalogue Market, 2020-2030 ($Billion)
Figure 43. Rest of Asia-Pacific Catalogue Market, 2020-2030 ($Billion)
Figure 44. Latin America Catalogue Market, 2020-2030 ($Billion)
Figure 45. Middle East Catalogue Market, 2020-2030 ($Billion)
Figure 46. Africa Catalogue Market, 2020-2030 ($Billion)
Figure 47. Top Winning Strategies, by Year
Figure 48. Top Winning Strategies, by Development
Figure 49. Top Winning Strategies, by Company
Figure 50. Product Mapping of Top 10 Players
Figure 51. Competitive Dashboard
Figure 52. Competitive Heatmap of Top 10 Key Players
Figure 53. Flippingbook.: Net Sales, ($Billion)
Figure 54. Flipp Corp. Net Sales, ($Billion)
Figure 55. Akeneo.: Net Sales, ($Billion)
Figure 56. Flipsnack.: Net Sales, ($Billion)
Figure 57. Drawtify.: Net Sales, ($Billion)
Figure 58. Publuu.: Net Sales, ($Billion)

Executive Summary

According to this report titled, 'Catalogue Market,' the catalogue market was valued at $58.20 billion in 2020, and is estimated to reach $335.62 billion by 2030, growing at a CAGR of 20.05% from 2021 to 2030.

A catalogue is a type of marketing collateral that lists essential product details, which help buyers to make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, color, and customer reviews. Catalogue is used as an effective way to motivate buyers and to show them what a company is offering. In addition, catalogues are useful to several business users and groups such as sales representatives, inside sales, buyers, store clerks, field marketers, and managers.

The growth of the global catalogue market is impacted by factors such as rise in penetration of smartphones coupled with strong internet access across the globe and surge in need to enhance customer experience & satisfaction. In addition, increase in use of catalogue marketing strategies in the retail & e-commerce sector impacts growth of the market. Moreover, rise in popularity of alternative marketing and advertising strategies affects the market growth. In addition, surge in demand for digital catalogue marketing & advertising strategies in small & medium enterprises (SMEs) is influences the market growth. However, each of these factors is anticipated to have a definite impact on the catalogue market growth during the forecast period.

On the basis of type, the paper or print segment dominated the Catalogue market in 2020. Printed catalogues and brochures serve as the most powerful tools for the sales and marketing team, as they have all the vital information about the products or services. In addition, printed catalogue makes the visibility part of products easier and have lasting effect of it on customer mind. However, the digital segment is expected to witness highest growth rate during the forecast period. Digital catalogue increases brand awareness and has more range of clients than traditional catalogues. Furthermore, the retail and e-commerce sector accepted digital transformation and digital technologies for more exposure and client satisfaction. Thus, these factors collectively are driving the adoption of digital catalogues globally. Moreover, increase in trend of online shopping and rise in number of global smartphone users foster the catalogue market growth.

The current estimation of 2030 is projected to be higher than pre-COVID-19 estimates. The outbreak of COVID-19 has caused a great deal of difficulties across the world. During the COVID-19 pandemic, Catalogue are playing a vital role in protection of data as the volume of data has increased significantly due to WFH policies and adoption of many new technologies such as machine learning and IoT across the globe.

Although the COVID-19 does not have major negative impact on the growth of the market, the outbreak of COVID-19 will surely provide numerous opportunities for the market to grow in the forecasted period. These opportunities include a surge in demand for Catalogue in enterprises due to remote work initiatives, increase in data protection applications, and introduction of innovative Catalogue solutions in global catalog industry.

Key findings of the Study

  • By type, in 2020 the print or paper dominated the catalogue market size. However, digital segment is expected to exhibit significant growth during the forecast period.
  • Depending on organizational size, the large enterprises generated the highest revenue in 2020 of catalogue market share. However, small & medium enterprises segment is expected to exhibit significant growth during the forecast period.
  • Region wise, the Catalogue industry was dominated by North America region in 2020. However, Asia-Pacific is expected to witness significant growth in catalogue market trends during the forecasted period.
  • Some of the key catalog industry players profiled in the report include Akeneo, Bonial, DCatalog, Drawtify, Inc., Flipsnack, Flipp Corporation, FlippingBook, Publuu, ShopFully, and Tiendeo. This study includes market trends, Catalogue market analysis, and future estimations to determine the imminent investment pockets.

Companies Mentioned

  • FlippingBook
  • Flipp Corp.
  • Akeneo
  • Flipsnack
  • Drawtify
  • Publuu

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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