A catalogue is a type of marketing collateral that lists essential product details, which help buyers to make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, color, and customer reviews. Catalogue is used as an effective way to motivate buyers and to show them what a company is offering. In addition, catalogues are useful to several business users and groups such as sales representatives, inside sales, buyers, store clerks, field marketers, and managers.
The growth of the global catalogue market is driven by factors such as the rise in penetration of smartphones coupled with strong internet access across the globe and a surge in the need to enhance customer experience & satisfaction. In addition, the increase in the use of catalogue marketing strategies in the retail & e-commerce sector is fostering the growth of the market. However, rise in popularity of alternative marketing and advertising strategies is hampering the market growth. On the contrary, an increase in demand for digital catalogue marketing & advertising strategies in small & medium enterprises (SMEs) is projected to be opportunistic for the growth of the global catalogue market.
The global catalogue market is segmented into type, organizational size, industry vertical, and region. Depending on type, the market is categorized into digital and print or paper. By organizational size, it is bifurcated into large enterprises and small & medium enterprises. On the basis of industry vertical, it is fragmented into BFSI, FMCG, retail & e-commerce, IT & telecom, media & entertainment, travel & hospitality, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global catalogue market is dominated by key players such as Akeneo, Drawtify, Inc., Flipsnack, Flipp Corporation, FlippingBook and Publuu.
Key Benefits For Stakeholders
- The study provides an in-depth analysis of the catalogue market along with current trends and future estimations to elucidate imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on the market size is provided in the report.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of catalogue market for the period 2020-2030 is provided to determine the market potential.
Key Market Segments
By Type
- Paper or Print
- Digital
By Organization Size
- Large Enteprises
- Small and Medium-sized Enteprises
By Industry Vertical
- Retail and ECommerce
- FMCG
- BFSI
- IT and Telecom
- Media and Entertainment
- Travel and Hospitality
- Others
By Region
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Rest of Asia-Pacific
- Australia
- South Korea
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- FlippingBook
- Flipp Corp.
- Akeneo
- Flipsnack
- Drawtify
- Publuu
Table of Contents
Executive Summary
According to this report titled, 'Catalogue Market,' the catalogue market was valued at $58.20 billion in 2020, and is estimated to reach $335.62 billion by 2030, growing at a CAGR of 20.05% from 2021 to 2030.A catalogue is a type of marketing collateral that lists essential product details, which help buyers to make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, color, and customer reviews. Catalogue is used as an effective way to motivate buyers and to show them what a company is offering. In addition, catalogues are useful to several business users and groups such as sales representatives, inside sales, buyers, store clerks, field marketers, and managers.
The growth of the global catalogue market is impacted by factors such as rise in penetration of smartphones coupled with strong internet access across the globe and surge in need to enhance customer experience & satisfaction. In addition, increase in use of catalogue marketing strategies in the retail & e-commerce sector impacts growth of the market. Moreover, rise in popularity of alternative marketing and advertising strategies affects the market growth. In addition, surge in demand for digital catalogue marketing & advertising strategies in small & medium enterprises (SMEs) is influences the market growth. However, each of these factors is anticipated to have a definite impact on the catalogue market growth during the forecast period.
On the basis of type, the paper or print segment dominated the Catalogue market in 2020. Printed catalogues and brochures serve as the most powerful tools for the sales and marketing team, as they have all the vital information about the products or services. In addition, printed catalogue makes the visibility part of products easier and have lasting effect of it on customer mind. However, the digital segment is expected to witness highest growth rate during the forecast period. Digital catalogue increases brand awareness and has more range of clients than traditional catalogues. Furthermore, the retail and e-commerce sector accepted digital transformation and digital technologies for more exposure and client satisfaction. Thus, these factors collectively are driving the adoption of digital catalogues globally. Moreover, increase in trend of online shopping and rise in number of global smartphone users foster the catalogue market growth.
The current estimation of 2030 is projected to be higher than pre-COVID-19 estimates. The outbreak of COVID-19 has caused a great deal of difficulties across the world. During the COVID-19 pandemic, Catalogue are playing a vital role in protection of data as the volume of data has increased significantly due to WFH policies and adoption of many new technologies such as machine learning and IoT across the globe.
Although the COVID-19 does not have major negative impact on the growth of the market, the outbreak of COVID-19 will surely provide numerous opportunities for the market to grow in the forecasted period. These opportunities include a surge in demand for Catalogue in enterprises due to remote work initiatives, increase in data protection applications, and introduction of innovative Catalogue solutions in global catalog industry.
Key findings of the Study
- By type, in 2020 the print or paper dominated the catalogue market size. However, digital segment is expected to exhibit significant growth during the forecast period.
- Depending on organizational size, the large enterprises generated the highest revenue in 2020 of catalogue market share. However, small & medium enterprises segment is expected to exhibit significant growth during the forecast period.
- Region wise, the Catalogue industry was dominated by North America region in 2020. However, Asia-Pacific is expected to witness significant growth in catalogue market trends during the forecasted period.
- Some of the key catalog industry players profiled in the report include Akeneo, Bonial, DCatalog, Drawtify, Inc., Flipsnack, Flipp Corporation, FlippingBook, Publuu, ShopFully, and Tiendeo. This study includes market trends, Catalogue market analysis, and future estimations to determine the imminent investment pockets.
Companies Mentioned
- FlippingBook
- Flipp Corp.
- Akeneo
- Flipsnack
- Drawtify
- Publuu
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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