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Gamification Market By Component, By Deployment Model, By Enterprise Size, By Application, By Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2020-2030

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    Report

  • 289 Pages
  • April 2022
  • Region: Global
  • Allied Market Research
  • ID: 5640621
Gamification is adding game mechanics into nongame environments, such as websites, online community, learning management system, or business intranet to increase participation. The goal of gamification is to engage with consumers, employees, and partners to inspire collaborate, share, and interact. It works by providing audiences with proactive directives and feedback through game mechanics and game dynamics added to online platforms that lead to accomplishments of business goals and objectives.

Rewards and recognition to employees for their performance to boost employee engagement and lucrative offers for customers and consumers boost growth of the global gamification market. In addition, gamification yields higher ROI positively impacts the growth of the market. However, complexities in developing gamification application and short lifecycle of gamification hinders the market growth. On the contrary, adoption of AI for processing and showing personalized results is expected to offer remunerative opportunities for expansion of the market during the forecast period.

The gamification market is segmented on the basis of component, deployment model, enterprise size, application, industry vertical, and region. On the basis of component, it is divided into solution and service. Depending on deployment model, it is segmented into on-premise and cloud. As per the enterprise size, it is studied across large enterprises and small and medium-sized enterprises (SMEs). By application, it is fragmented into marketing, sales, support, product development, human resource, and others. By industry vertical, it is fragmented into retail, education, IT & telecom, BFSI, manufacturing, media & entertainment, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key players that operate in the gamification market are Ambition, Axonify Inc., Bunchball Inc., callidus Software Inc., Cognizant Technology Solution Corp, Cut-e GmbH, G-Cube, Iactionable Inc, Microsoft Corporation, and MPS Interactive Systems Limited.

Key Benefits For Stakeholders

  • The study provides an in-depth analysis of the global gamification market forecast along with current & future trends to explain the imminent investment pockets.
  • Information about key drivers, restraints, & opportunities and their impact analysis on global gamification market trends is provided in the report.
  • The Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • Quantitative gamification market analysis from 2021 to 2030 is provided to determine the market potential.

Key Market Segments


BY COMPONENT

  • Solution
  • Service

BY DEPLOYMENT MODEL

  • On Premise
  • Cloud

BY ENTERPRISE SIZE

  • Large Enterprises
  • SMEs

BY APPLICATION

  • Marketing
  • Sale
  • Support
  • Product Development
  • Human Resource
  • Others

BY INDUSTRY VERTICAL

  • Retail
  • Education
  • IT and telecom
  • BFSI
  • Manufacturing
  • Media and Entertainment
  • Other

BY REGION

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest Of Asia Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key Market Players

  • Microsoft Corporation
  • MPS Interactive Systems Limited
  • Ambition
  • Aon plc.
  • Axonify Inc.
  • BI WORLDWIDE (Bunchball Inc.)
  • Callidus Software Inc. (SAP SE)
  • Cognizant
  • G-Cube
  • IActionable

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
CHAPTER 4: GAMIFICATION MARKET, BY COMPONENT
4.1 Overview
4.1.1 Market size and forecast
4.2 Solution
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Service
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
CHAPTER 5: GAMIFICATION MARKET, BY DEPLOYMENT MODEL
5.1 Overview
5.1.1 Market size and forecast
5.2 On Premise
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Cloud
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
CHAPTER 6: GAMIFICATION MARKET, BY ENTERPRISE SIZE
6.1 Overview
6.1.1 Market size and forecast
6.2 Large Enterprises
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 SMEs
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
CHAPTER 7: GAMIFICATION MARKET, BY APPLICATION
7.1 Overview
7.1.1 Market size and forecast
7.2 Marketing
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 Sales
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
7.4 Support
7.4.1 Key market trends, growth factors and opportunities
7.4.2 Market size and forecast, by region
7.4.3 Market analysis by country
7.5 Product Development
7.5.1 Key market trends, growth factors and opportunities
7.5.2 Market size and forecast, by region
7.5.3 Market analysis by country
7.6 Human Resource
7.6.1 Key market trends, growth factors and opportunities
7.6.2 Market size and forecast, by region
7.6.3 Market analysis by country
7.7 Others
7.7.1 Key market trends, growth factors and opportunities
7.7.2 Market size and forecast, by region
7.7.3 Market analysis by country
CHAPTER 8: GAMIFICATION MARKET, BY INDUSTRY VERTICAL
8.1 Overview
8.1.1 Market size and forecast
8.2 Retail
8.2.1 Key market trends, growth factors and opportunities
8.2.2 Market size and forecast, by region
8.2.3 Market analysis by country
8.3 Education
8.3.1 Key market trends, growth factors and opportunities
8.3.2 Market size and forecast, by region
8.3.3 Market analysis by country
8.4 IT and telecom
8.4.1 Key market trends, growth factors and opportunities
8.4.2 Market size and forecast, by region
8.4.3 Market analysis by country
8.5 BFSI
8.5.1 Key market trends, growth factors and opportunities
8.5.2 Market size and forecast, by region
8.5.3 Market analysis by country
8.6 Manufacturing
8.6.1 Key market trends, growth factors and opportunities
8.6.2 Market size and forecast, by region
8.6.3 Market analysis by country
8.7 Media and Entertainment
8.7.1 Key market trends, growth factors and opportunities
8.7.2 Market size and forecast, by region
8.7.3 Market analysis by country
8.8 Others
8.8.1 Key market trends, growth factors and opportunities
8.8.2 Market size and forecast, by region
8.8.3 Market analysis by country
CHAPTER 9: GAMIFICATION MARKET, BY REGION
9.1 Overview
9.1.1 Market size and forecast
9.2 North America
9.2.1 Key trends and opportunities
9.2.2 North America Market size and forecast, by Component
9.2.3 North America Market size and forecast, by Deployment Model
9.2.4 North America Market size and forecast, by Enterprise Size
9.2.5 North America Market size and forecast, by Application
9.2.6 North America Market size and forecast, by Industry Vertical
9.2.7 North America Market size and forecast, by country
9.2.7.1 U.S.
9.2.7.1.1 Market size and forecast, by Component
9.2.7.1.2 Market size and forecast, by Deployment Model
9.2.7.1.3 Market size and forecast, by Enterprise Size
9.2.7.1.4 Market size and forecast, by Application
9.2.7.1.5 Market size and forecast, by Industry Vertical
9.2.7.2 Canada
9.2.7.2.1 Market size and forecast, by Component
9.2.7.2.2 Market size and forecast, by Deployment Model
9.2.7.2.3 Market size and forecast, by Enterprise Size
9.2.7.2.4 Market size and forecast, by Application
9.2.7.2.5 Market size and forecast, by Industry Vertical
9.3 Europe
9.3.1 Key trends and opportunities
9.3.2 Europe Market size and forecast, by Component
9.3.3 Europe Market size and forecast, by Deployment Model
9.3.4 Europe Market size and forecast, by Enterprise Size
9.3.5 Europe Market size and forecast, by Application
9.3.6 Europe Market size and forecast, by Industry Vertical
9.3.7 Europe Market size and forecast, by country
9.3.7.1 U.K.
9.3.7.1.1 Market size and forecast, by Component
9.3.7.1.2 Market size and forecast, by Deployment Model
9.3.7.1.3 Market size and forecast, by Enterprise Size
9.3.7.1.4 Market size and forecast, by Application
9.3.7.1.5 Market size and forecast, by Industry Vertical
9.3.7.2 Germany
9.3.7.2.1 Market size and forecast, by Component
9.3.7.2.2 Market size and forecast, by Deployment Model
9.3.7.2.3 Market size and forecast, by Enterprise Size
9.3.7.2.4 Market size and forecast, by Application
9.3.7.2.5 Market size and forecast, by Industry Vertical
9.3.7.3 France
9.3.7.3.1 Market size and forecast, by Component
9.3.7.3.2 Market size and forecast, by Deployment Model
9.3.7.3.3 Market size and forecast, by Enterprise Size
9.3.7.3.4 Market size and forecast, by Application
9.3.7.3.5 Market size and forecast, by Industry Vertical
9.3.7.4 Spain
9.3.7.4.1 Market size and forecast, by Component
9.3.7.4.2 Market size and forecast, by Deployment Model
9.3.7.4.3 Market size and forecast, by Enterprise Size
9.3.7.4.4 Market size and forecast, by Application
9.3.7.4.5 Market size and forecast, by Industry Vertical
9.3.7.5 Italy
9.3.7.5.1 Market size and forecast, by Component
9.3.7.5.2 Market size and forecast, by Deployment Model
9.3.7.5.3 Market size and forecast, by Enterprise Size
9.3.7.5.4 Market size and forecast, by Application
9.3.7.5.5 Market size and forecast, by Industry Vertical
9.3.7.6 Rest of Europe
9.3.7.6.1 Market size and forecast, by Component
9.3.7.6.2 Market size and forecast, by Deployment Model
9.3.7.6.3 Market size and forecast, by Enterprise Size
9.3.7.6.4 Market size and forecast, by Application
9.3.7.6.5 Market size and forecast, by Industry Vertical
9.4 Asia-Pacific
9.4.1 Key trends and opportunities
9.4.2 Asia-Pacific Market size and forecast, by Component
9.4.3 Asia-Pacific Market size and forecast, by Deployment Model
9.4.4 Asia-Pacific Market size and forecast, by Enterprise Size
9.4.5 Asia-Pacific Market size and forecast, by Application
9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
9.4.7 Asia-Pacific Market size and forecast, by country
9.4.7.1 China
9.4.7.1.1 Market size and forecast, by Component
9.4.7.1.2 Market size and forecast, by Deployment Model
9.4.7.1.3 Market size and forecast, by Enterprise Size
9.4.7.1.4 Market size and forecast, by Application
9.4.7.1.5 Market size and forecast, by Industry Vertical
9.4.7.2 Japan
9.4.7.2.1 Market size and forecast, by Component
9.4.7.2.2 Market size and forecast, by Deployment Model
9.4.7.2.3 Market size and forecast, by Enterprise Size
9.4.7.2.4 Market size and forecast, by Application
9.4.7.2.5 Market size and forecast, by Industry Vertical
9.4.7.3 India
9.4.7.3.1 Market size and forecast, by Component
9.4.7.3.2 Market size and forecast, by Deployment Model
9.4.7.3.3 Market size and forecast, by Enterprise Size
9.4.7.3.4 Market size and forecast, by Application
9.4.7.3.5 Market size and forecast, by Industry Vertical
9.4.7.4 South Korea
9.4.7.4.1 Market size and forecast, by Component
9.4.7.4.2 Market size and forecast, by Deployment Model
9.4.7.4.3 Market size and forecast, by Enterprise Size
9.4.7.4.4 Market size and forecast, by Application
9.4.7.4.5 Market size and forecast, by Industry Vertical
9.4.7.5 Australia
9.4.7.5.1 Market size and forecast, by Component
9.4.7.5.2 Market size and forecast, by Deployment Model
9.4.7.5.3 Market size and forecast, by Enterprise Size
9.4.7.5.4 Market size and forecast, by Application
9.4.7.5.5 Market size and forecast, by Industry Vertical
9.4.7.6 Rest Of Asia Pacific
9.4.7.6.1 Market size and forecast, by Component
9.4.7.6.2 Market size and forecast, by Deployment Model
9.4.7.6.3 Market size and forecast, by Enterprise Size
9.4.7.6.4 Market size and forecast, by Application
9.4.7.6.5 Market size and forecast, by Industry Vertical
9.5 LAMEA
9.5.1 Key trends and opportunities
9.5.2 LAMEA Market size and forecast, by Component
9.5.3 LAMEA Market size and forecast, by Deployment Model
9.5.4 LAMEA Market size and forecast, by Enterprise Size
9.5.5 LAMEA Market size and forecast, by Application
9.5.6 LAMEA Market size and forecast, by Industry Vertical
9.5.7 LAMEA Market size and forecast, by country
9.5.7.1 Latin America
9.5.7.1.1 Market size and forecast, by Component
9.5.7.1.2 Market size and forecast, by Deployment Model
9.5.7.1.3 Market size and forecast, by Enterprise Size
9.5.7.1.4 Market size and forecast, by Application
9.5.7.1.5 Market size and forecast, by Industry Vertical
9.5.7.2 Middle East
9.5.7.2.1 Market size and forecast, by Component
9.5.7.2.2 Market size and forecast, by Deployment Model
9.5.7.2.3 Market size and forecast, by Enterprise Size
9.5.7.2.4 Market size and forecast, by Application
9.5.7.2.5 Market size and forecast, by Industry Vertical
9.5.7.3 Africa
9.5.7.3.1 Market size and forecast, by Component
9.5.7.3.2 Market size and forecast, by Deployment Model
9.5.7.3.3 Market size and forecast, by Enterprise Size
9.5.7.3.4 Market size and forecast, by Application
9.5.7.3.5 Market size and forecast, by Industry Vertical
CHAPTER 10: COMPANY LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Key developments
CHAPTER 11: COMPANY PROFILES
11.1 Microsoft Corporation
11.1.1 Company overview
11.1.2 Company snapshot
11.1.3 Operating business segments
11.1.4 Product portfolio
11.1.5 Business performance
11.1.6 Key strategic moves and developments
11.2 MPS Interactive Systems Limited
11.2.1 Company overview
11.2.2 Company snapshot
11.2.3 Operating business segments
11.2.4 Product portfolio
11.2.5 Business performance
11.2.6 Key strategic moves and developments
11.3 Ambition
11.3.1 Company overview
11.3.2 Company snapshot
11.3.3 Operating business segments
11.3.4 Product portfolio
11.3.5 Business performance
11.3.6 Key strategic moves and developments
11.4 Aon plc.
11.4.1 Company overview
11.4.2 Company snapshot
11.4.3 Operating business segments
11.4.4 Product portfolio
11.4.5 Business performance
11.4.6 Key strategic moves and developments
11.5 Axonify Inc.
11.5.1 Company overview
11.5.2 Company snapshot
11.5.3 Operating business segments
11.5.4 Product portfolio
11.5.5 Business performance
11.5.6 Key strategic moves and developments
11.6 BI WORLDWIDE (Bunchball Inc.)
11.6.1 Company overview
11.6.2 Company snapshot
11.6.3 Operating business segments
11.6.4 Product portfolio
11.6.5 Business performance
11.6.6 Key strategic moves and developments
11.7 Callidus Software Inc. (SAP SE)
11.7.1 Company overview
11.7.2 Company snapshot
11.7.3 Operating business segments
11.7.4 Product portfolio
11.7.5 Business performance
11.7.6 Key strategic moves and developments
11.8 Cognizant
11.8.1 Company overview
11.8.2 Company snapshot
11.8.3 Operating business segments
11.8.4 Product portfolio
11.8.5 Business performance
11.8.6 Key strategic moves and developments
11.9 G-Cube
11.9.1 Company overview
11.9.2 Company snapshot
11.9.3 Operating business segments
11.9.4 Product portfolio
11.9.5 Business performance
11.9.6 Key strategic moves and developments
11.10 IActionable
11.10.1 Company overview
11.10.2 Company snapshot
11.10.3 Operating business segments
11.10.4 Product portfolio
11.10.5 Business performance
11.10.6 Key strategic moves and developments
LIST OF TABLES
Table 1. Global Gamification Market, by Component, 2020-2030, ($Million)
Table 2. Gamification Market Revenue, for Solution, by Region, 2020-2030, ($Million)
Table 3. Gamification Market Solution by Country, 2020-2030, ($Million)
Table 4. Gamification Market Revenue, for Service, by Region, 2020-2030, ($Million)
Table 5. Gamification Market Service by Country, 2020-2030, ($Million)
Table 6. Global Gamification Market, by Deployment Model, 2020-2030, ($Million)
Table 7. Gamification Market Revenue, for on Premise, by Region, 2020-2030, ($Million)
Table 8. Gamification Market on Premise by Country, 2020-2030, ($Million)
Table 9. Gamification Market Revenue, for Cloud, by Region, 2020-2030, ($Million)
Table 10. Gamification Market Cloud by Country, 2020-2030, ($Million)
Table 11. Global Gamification Market, by Enterprise Size, 2020-2030, ($Million)
Table 12. Gamification Market Revenue, for Large Enterprises, by Region, 2020-2030, ($Million)
Table 13. Gamification Market Large Enterprises by Country, 2020-2030, ($Million)
Table 14. Gamification Market Revenue, for Smes, by Region, 2020-2030, ($Million)
Table 15. Gamification Market Smes by Country, 2020-2030, ($Million)
Table 16. Global Gamification Market, by Application, 2020-2030, ($Million)
Table 17. Gamification Market Revenue, for Marketing, by Region, 2020-2030, ($Million)
Table 18. Gamification Market Marketing by Country, 2020-2030, ($Million)
Table 19. Gamification Market Revenue, for Sales, by Region, 2020-2030, ($Million)
Table 20. Gamification Market Sales by Country, 2020-2030, ($Million)
Table 21. Gamification Market Revenue, for Support, by Region, 2020-2030, ($Million)
Table 22. Gamification Market Support by Country, 2020-2030, ($Million)
Table 23. Gamification Market Revenue, for Product Development, by Region, 2020-2030, ($Million)
Table 24. Gamification Market Product Development by Country, 2020-2030, ($Million)
Table 25. Gamification Market Revenue, for Human Resource, by Region, 2020-2030, ($Million)
Table 26. Gamification Market Human Resource by Country, 2020-2030, ($Million)
Table 27. Gamification Market Revenue, for Others, by Region, 2020-2030, ($Million)
Table 28. Gamification Market Others by Country, 2020-2030, ($Million)
Table 29. Global Gamification Market, by Industry Vertical, 2020-2030, ($Million)
Table 30. Gamification Market Revenue, for Retail, by Region, 2020-2030, ($Million)
Table 31. Gamification Market Retail by Country, 2020-2030, ($Million)
Table 32. Gamification Market Revenue, for Education, by Region, 2020-2030, ($Million)
Table 33. Gamification Market Education by Country, 2020-2030, ($Million)
Table 34. Gamification Market Revenue, for It and Telecom, by Region, 2020-2030, ($Million)
Table 35. Gamification Market It and Telecom by Country, 2020-2030, ($Million)
Table 36. Gamification Market Revenue, for Bfsi, by Region, 2020-2030, ($Million)
Table 37. Gamification Market Bfsi by Country, 2020-2030, ($Million)
Table 38. Gamification Market Revenue, for Manufacturing, by Region, 2020-2030, ($Million)
Table 39. Gamification Market Manufacturing by Country, 2020-2030, ($Million)
Table 40. Gamification Market Revenue, for Media and Entertainment, by Region, 2020-2030, ($Million)
Table 41. Gamification Market Media and Entertainment by Country, 2020-2030, ($Million)
Table 42. Gamification Market Revenue, for Others, by Region, 2020-2030, ($Million)
Table 43. Gamification Market Others by Country, 2020-2030, ($Million)
Table 44. Gamification Market, by Region, 2020-2030, ($Million)
Table 45. North America Gamification Market, by Component, 2020-2030, ($Million)
Table 46. North America Gamification Market, by Deployment Model, 2020-2030, ($Million)
Table 47. North America Gamification Market, by Enterprise Size, 2020-2030, ($Million)
Table 48. North America Gamification Market, by Application, 2020-2030, ($Million)
Table 49. North America Gamification Market, by Industry Vertical, 2020-2030, ($Million)
Table 50. North America Gamification Market, by Country, 2020-2030, ($Million)
Table 51. U.S. Gamification Market by Component 2020-2030, ($Million)
Table 52. U.S. Gamification Market by Deployment Model 2020-2030, ($Million)
Table 53. U.S. Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 54. U.S. Gamification Market by Application 2020-2030, ($Million)
Table 55. U.S. Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 56. Canada Gamification Market by Component 2020-2030, ($Million)
Table 57. Canada Gamification Market by Deployment Model 2020-2030, ($Million)
Table 58. Canada Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 59. Canada Gamification Market by Application 2020-2030, ($Million)
Table 60. Canada Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 61. Europe Gamification Market, by Component, 2020-2030, ($Million)
Table 62. Europe Gamification Market, by Deployment Model, 2020-2030, ($Million)
Table 63. Europe Gamification Market, by Enterprise Size, 2020-2030, ($Million)
Table 64. Europe Gamification Market, by Application, 2020-2030, ($Million)
Table 65. Europe Gamification Market, by Industry Vertical, 2020-2030, ($Million)
Table 66. Europe Gamification Market, by Country, 2020-2030, ($Million)
Table 67. U.K. Gamification Market by Component 2020-2030, ($Million)
Table 68. U.K. Gamification Market by Deployment Model 2020-2030, ($Million)
Table 69. U.K. Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 70. U.K. Gamification Market by Application 2020-2030, ($Million)
Table 71. U.K. Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 72. Germany Gamification Market by Component 2020-2030, ($Million)
Table 73. Germany Gamification Market by Deployment Model 2020-2030, ($Million)
Table 74. Germany Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 75. Germany Gamification Market by Application 2020-2030, ($Million)
Table 76. Germany Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 77. France Gamification Market by Component 2020-2030, ($Million)
Table 78. France Gamification Market by Deployment Model 2020-2030, ($Million)
Table 79. France Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 80. France Gamification Market by Application 2020-2030, ($Million)
Table 81. France Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 82. Spain Gamification Market by Component 2020-2030, ($Million)
Table 83. Spain Gamification Market by Deployment Model 2020-2030, ($Million)
Table 84. Spain Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 85. Spain Gamification Market by Application 2020-2030, ($Million)
Table 86. Spain Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 87. Italy Gamification Market by Component 2020-2030, ($Million)
Table 88. Italy Gamification Market by Deployment Model 2020-2030, ($Million)
Table 89. Italy Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 90. Italy Gamification Market by Application 2020-2030, ($Million)
Table 91. Italy Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 92. Rest of Europe Gamification Market by Component 2020-2030, ($Million)
Table 93. Rest of Europe Gamification Market by Deployment Model 2020-2030, ($Million)
Table 94. Rest of Europe Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 95. Rest of Europe Gamification Market by Application 2020-2030, ($Million)
Table 96. Rest of Europe Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 97. Asia-Pacific Gamification Market, by Component, 2020-2030, ($Million)
Table 98. Asia-Pacific Gamification Market, by Deployment Model, 2020-2030, ($Million)
Table 99. Asia-Pacific Gamification Market, by Enterprise Size, 2020-2030, ($Million)
Table 100. Asia-Pacific Gamification Market, by Application, 2020-2030, ($Million)
Table 101. Asia-Pacific Gamification Market, by Industry Vertical, 2020-2030, ($Million)
Table 102. Asia-Pacific Gamification Market, by Country, 2020-2030, ($Million)
Table 103. China Gamification Market by Component 2020-2030, ($Million)
Table 104. China Gamification Market by Deployment Model 2020-2030, ($Million)
Table 105. China Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 106. China Gamification Market by Application 2020-2030, ($Million)
Table 107. China Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 108. Japan Gamification Market by Component 2020-2030, ($Million)
Table 109. Japan Gamification Market by Deployment Model 2020-2030, ($Million)
Table 110. Japan Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 111. Japan Gamification Market by Application 2020-2030, ($Million)
Table 112. Japan Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 113. India Gamification Market by Component 2020-2030, ($Million)
Table 114. India Gamification Market by Deployment Model 2020-2030, ($Million)
Table 115. India Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 116. India Gamification Market by Application 2020-2030, ($Million)
Table 117. India Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 118. South Korea Gamification Market by Component 2020-2030, ($Million)
Table 119. South Korea Gamification Market by Deployment Model 2020-2030, ($Million)
Table 120. South Korea Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 121. South Korea Gamification Market by Application 2020-2030, ($Million)
Table 122. South Korea Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 123. Australia Gamification Market by Component 2020-2030, ($Million)
Table 124. Australia Gamification Market by Deployment Model 2020-2030, ($Million)
Table 125. Australia Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 126. Australia Gamification Market by Application 2020-2030, ($Million)
Table 127. Australia Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 128. Rest of Asia-Pacific Gamification Market by Component 2020-2030, ($Million)
Table 129. Rest of Asia-Pacific Gamification Market by Deployment Model 2020-2030, ($Million)
Table 130. Rest of Asia-Pacific Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 131. Rest of Asia-Pacific Gamification Market by Application 2020-2030, ($Million)
Table 132. Rest of Asia-Pacific Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 133. LAMEA Gamification Market, by Component, 2020-2030, ($Million)
Table 134. LAMEA Gamification Market, by Deployment Model, 2020-2030, ($Million)
Table 135. LAMEA Gamification Market, by Enterprise Size, 2020-2030, ($Million)
Table 136. LAMEA Gamification Market, by Application, 2020-2030, ($Million)
Table 137. LAMEA Gamification Market, by Industry Vertical, 2020-2030, ($Million)
Table 138. LAMEA Gamification Market, by Country, 2020-2030, ($Million)
Table 139. Latin America Gamification Market by Component 2020-2030, ($Million)
Table 140. Latin America Gamification Market by Deployment Model 2020-2030, ($Million)
Table 141. Latin America Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 142. Latin America Gamification Market by Application 2020-2030, ($Million)
Table 143. Latin America Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 144. Middle East Gamification Market by Component 2020-2030, ($Million)
Table 145. Middle East Gamification Market by Deployment Model 2020-2030, ($Million)
Table 146. Middle East Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 147. Middle East Gamification Market by Application 2020-2030, ($Million)
Table 148. Middle East Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 149. Africa Gamification Market by Component 2020-2030, ($Million)
Table 150. Africa Gamification Market by Deployment Model 2020-2030, ($Million)
Table 151. Africa Gamification Market by Enterprise Size 2020-2030, ($Million)
Table 152. Africa Gamification Market by Application 2020-2030, ($Million)
Table 153. Africa Gamification Market by Industry Vertical 2020-2030, ($Million)
Table 154. Microsoft Corporation: Company Snapshot
Table 155. Microsoft Corporation: Operating Segments
Table 156. Microsoft Corporation: Product Portfolio
Table 157. Microsoft Corporation: Net Sales
Table 158. Microsoft Corporation: Key Stratergies
Table 159. Mps Interactive Systems Limited: Company Snapshot
Table 160. Mps Interactive Systems Limited: Operating Segments
Table 161. Mps Interactive Systems Limited: Product Portfolio
Table 162. Mps Interactive Systems Limited: Net Sales
Table 163. Mps Interactive Systems Limited: Key Stratergies
Table 164. Ambition: Company Snapshot
Table 165. Ambition: Operating Segments
Table 166. Ambition: Product Portfolio
Table 167. Ambition: Net Sales
Table 168. Ambition: Key Stratergies
Table 169. Aon plc.: Company Snapshot
Table 170. Aon plc.: Operating Segments
Table 171. Aon plc.: Product Portfolio
Table 172. Aon plc.: Net Sales
Table 173. Aon plc.: Key Stratergies
Table 174. Axonify Inc.: Company Snapshot
Table 175. Axonify Inc.: Operating Segments
Table 176. Axonify Inc.: Product Portfolio
Table 177. Axonify Inc.: Net Sales
Table 178. Axonify Inc.: Key Stratergies
Table 179. Bi Worldwide (Bunchball Inc.): Company Snapshot
Table 180. Bi Worldwide (Bunchball Inc.): Operating Segments
Table 181. Bi Worldwide (Bunchball Inc.): Product Portfolio
Table 182. Bi Worldwide (Bunchball Inc.): Net Sales
Table 183. Bi Worldwide (Bunchball Inc.): Key Stratergies
Table 184. Callidus Software Inc. (Sap Se): Company Snapshot
Table 185. Callidus Software Inc. (Sap Se): Operating Segments
Table 186. Callidus Software Inc. (Sap Se): Product Portfolio
Table 187. Callidus Software Inc. (Sap Se): Net Sales
Table 188. Callidus Software Inc. (Sap Se): Key Stratergies
Table 189. Cognizant: Company Snapshot
Table 190. Cognizant: Operating Segments
Table 191. Cognizant: Product Portfolio
Table 192. Cognizant: Net Sales
Table 193. Cognizant: Key Stratergies
Table 194. G-Cube: Company Snapshot
Table 195. G-Cube: Operating Segments
Table 196. G-Cube: Product Portfolio
Table 197. G-Cube: Net Sales
Table 198. G-Cube: Key Stratergies
Table 199. Iactionable: Company Snapshot
Table 200. Iactionable: Operating Segments
Table 201. Iactionable: Product Portfolio
Table 202. Iactionable: Net Sales
Table 203. Iactionable: Key Stratergies
LIST OF FIGURES
Figure 1. Gamification Market Segmentation
Figure 2. Gamification Market, 2020-2030
Figure 3. Gamification Market, 2020-2030
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Gamification Market:Drivers, Restraints and Opportunities
Figure 12. Gamification Market, by Component, 2020 (%)
Figure 13. Comparative Share Analysis of Solution Gamification Market, 2020-2030 (%)
Figure 14. Comparative Share Analysis of Service Gamification Market, 2020-2030 (%)
Figure 15. Gamification Market, by Deployment Model, 2020 (%)
Figure 16. Comparative Share Analysis of on Premise Gamification Market, 2020-2030 (%)
Figure 17. Comparative Share Analysis of Cloud Gamification Market, 2020-2030 (%)
Figure 18. Gamification Market, by Enterprise Size, 2020 (%)
Figure 19. Comparative Share Analysis of Large Enterprises Gamification Market, 2020-2030 (%)
Figure 20. Comparative Share Analysis of SMEs Gamification Market, 2020-2030 (%)
Figure 21. Gamification Market, by Application, 2020 (%)
Figure 22. Comparative Share Analysis of Marketing Gamification Market, 2020-2030 (%)
Figure 23. Comparative Share Analysis of Sales Gamification Market, 2020-2030 (%)
Figure 24. Comparative Share Analysis of Support Gamification Market, 2020-2030 (%)
Figure 25. Comparative Share Analysis of Product Development Gamification Market, 2020-2030 (%)
Figure 26. Comparative Share Analysis of Human Resource Gamification Market, 2020-2030 (%)
Figure 27. Comparative Share Analysis of Others Gamification Market, 2020-2030 (%)
Figure 28. Gamification Market, by Industry Vertical, 2020 (%)
Figure 29. Comparative Share Analysis of Retail Gamification Market, 2020-2030 (%)
Figure 30. Comparative Share Analysis of Education Gamification Market, 2020-2030 (%)
Figure 31. Comparative Share Analysis of IT and Telecom Gamification Market, 2020-2030 (%)
Figure 32. Comparative Share Analysis of Bfsi Gamification Market, 2020-2030 (%)
Figure 33. Comparative Share Analysis of Manufacturing Gamification Market, 2020-2030 (%)
Figure 34. Comparative Share Analysis of Media and Entertainment Gamification Market, 2020-2030 (%)
Figure 35. Comparative Share Analysis of Others Gamification Market, 2020-2030 (%)
Figure 36. Gamification Market by Region, 2020
Figure 37. U.S. Gamification Market, 2020-2030 ($Million)
Figure 38. Canada Gamification Market, 2020-2030 ($Million)
Figure 39. U.K. Gamification Market, 2020-2030 ($Million)
Figure 40. Germany Gamification Market, 2020-2030 ($Million)
Figure 41. France Gamification Market, 2020-2030 ($Million)
Figure 42. Spain Gamification Market, 2020-2030 ($Million)
Figure 43. Italy Gamification Market, 2020-2030 ($Million)
Figure 44. Rest of Europe Gamification Market, 2020-2030 ($Million)
Figure 45. China Gamification Market, 2020-2030 ($Million)
Figure 46. Japan Gamification Market, 2020-2030 ($Million)
Figure 47. India Gamification Market, 2020-2030 ($Million)
Figure 48. South Korea Gamification Market, 2020-2030 ($Million)
Figure 49. Australia Gamification Market, 2020-2030 ($Million)
Figure 50. Rest of Asia-Pacific Gamification Market, 2020-2030 ($Million)
Figure 51. Latin America Gamification Market, 2020-2030 ($Million)
Figure 52. Middle East Gamification Market, 2020-2030 ($Million)
Figure 53. Africa Gamification Market, 2020-2030 ($Million)
Figure 54. Top Winning Strategies, by Year
Figure 55. Top Winning Strategies, by Development
Figure 56. Top Winning Strategies, by Company
Figure 57. Product Mapping of Top 10 Players
Figure 58. Competitive Dashboard
Figure 59. Competitive Heatmap of Top 10 Key Players
Figure 60. Microsoft Corporation.: Net Sales, ($Million)
Figure 61. Mps Interactive Systems Limited.: Net Sales, ($Million)
Figure 62. Ambition.: Net Sales, ($Million)
Figure 63. Aon PLC. Net Sales, ($Million)
Figure 64. Axonify Inc. Net Sales, ($Million)
Figure 65. Bi Worldwide (Bunchball Inc.).: Net Sales, ($Million)
Figure 66. Callidus Software Inc. (SAP SE).: Net Sales, ($Million)
Figure 67. Cognizant.: Net Sales, ($Million)
Figure 68. G-Cube.: Net Sales, ($Million)
Figure 69. Iactionable.: Net Sales, ($Million)

Executive Summary

According to this report titled, 'Gamification Market,' the gamification market was valued at $9.9 billion in 2020, and is estimated to reach $95.5 billion by 2030, growing at a CAGR of 25.6% from 2021 to 2030.

Gamification is the application of game elements and digital game design techniques for non-game problems, such as business and social impact challenges. Gamification leverages natural tendencies of people for competition, achievement, collaboration, and charity. Tools employed in game design, such as rewarding users for achievements, 'leveling-up,' and earning badges are carried into the real world to help motivate individuals to achieve their goals or boost performance. Furthermore, the key factor that drives the market includes rewards and recognition to employees over performance to boost the employee engagement and providing lucrative offers to the customers and consumers boost the growth of the gamification market. In addition, gamification yields higher ROI positively impacts the growth of the market. However, complexities in developing gamification application and short lifecycle of gamification hinders the market growth. On the contrary, adoption of AI for processing and showing personalized results is expected to offer remunerative opportunities for expansion of the gamification market during the forecast period.

Depending on enterprise size, the large enterprises segment holds the largest gamification market share, owing to the luxury to invest and focus toward gamification at a higher level compared to small & mid-size organizations. Every industry has around 10-15 large-scale vendors who dominate the market and have a greater number of loyal customers compared to small vendors. However, the SMEs segment is expected to witness growth at the highest rate during the forecast period, owing to the fact that the gamification market in mid-size & small organizations is gaining momentum as it allows SMEs to manage various facilities, including space, assets, staff, and processes in a minimum time and energy which benefit organizations at a greater level.

Region wise, the gamification market size was dominated by North America in 2020, owing to increase in adoption of gamification in healthcare and rise in number of technology launches. In addition, gamification is primarily useful for behavioral changes, incentivizing people to increase their wellness by performing game-like tasks and receiving rewards. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to increase in awareness related to significant advantage of gamification among developing nations.

According to gamification market analysis COVID-19 pandemic had an impact on almost every industrial sector and the global economy. Thousands of enterprises claimed bankruptcy overnight, owing to the lockdown around March and April in 2020. Without people going out physically and spending money on shops, big retail stores struggle to afford the cost of maintaining physical assets and staff, while more than 40 million people recently got laid off. As a result, consumers are more hesitant to spend their money. COVID-19 has given businesses an even greater reason to transform their business digitally. Companies that have been able to anticipate these new sets of challenges can survive and even grow, with increasing digital transformation. The digital transformation has also created new opportunities to improve online experience and explore elements of gamification and new media. Furthermore, gamification that could be easy to implement for smaller businesses such as live polls, video games, rewarding users for liking, commenting on content drive the adoption of gamification among businesses.

Key findings of the Study

  • By component, solution segment accounted for the largest gamification market share in 2020.
  • By region, North America generated highest revenue in 2020.
  • By enterprise size, large enterprise segment generated the highest revenue in 2020.
The key players that operate in the gamification market forecast are Ambition, Axonify Inc., Bunchball Inc., callidus Software Inc., Cognizant Technology Solution Corp, Cut-e GmbH, G-Cube, Iactionable Inc, Microsoft Corporation, and MPS Interactive Systems Limited. These players have adopted various strategies to increase their market penetration and strengthen their position in the gamification industry.

Companies Mentioned

  • Microsoft Corporation
  • MPS Interactive Systems Limited
  • Ambition
  • Aon plc.
  • Axonify Inc.
  • BI WORLDWIDE (Bunchball Inc.)
  • Callidus Software Inc. (SAP SE)
  • Cognizant
  • G-Cube
  • IActionable

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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