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Email Marketing Software Market and Business-to-customers - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031

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    Report

  • 169 Pages
  • June 2022
  • Region: Global
  • Transparency Market Research
  • ID: 5641261
This report on the global email marketing software market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2022 to 2031. The report provides revenue of the global email marketing software market for the period 2017-2031, considering 2021 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global email marketing software market from 2022 to 2031.

The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the email marketing software market.

Secondary research also Incuded Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global email marketing software market.

The report Incudes an elaborate executive summary, along with a snapshot of the growth behavior of various segments Incuded in the scope of the study. Moreover, the report sheds light on the changing competitive dynamics in the global email marketing software market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global email marketing software market.

The report delves into the competitive landscape of the global email marketing software market. Key players operating in the global email marketing software market have been identified and each one of these has been profiled, in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are attributes of players in the global email marketing software market profiled in this report.

Research Methodology:

The research methodology will be a combination of exhaustive primary and secondary research to analyze the market email marketing software.

Secondary Research:

Secondary research Incudes a search of company literature, technical writing, patent data, Internet sources, and statistical data from government websites, trade associations, and agencies. This has proven to be the most reliable, effective, and successful approach for obtaining precise data, capturing industry participants’ insights, and recognizing business opportunities.

Secondary research sources that we typically refer, but are not limited to:

  • Company websites, presentations, annual reports, white papers, technical paper, product brochure
  • Internal and external proprietary databases and relevant patents
  • National government documents, statistical databases, and market reports
  • News articles, press releases, and webcasts specific to companies operating in the market

Specific Secondary Sources:

Industry Sources:

  • WorldWideScience.org
  • Elsevier, Inc
  • National Institutes of Health (NIH)
  • PubMed
  • NCBI
  • Department of Health Care Service

Trade Data Sources:

  • Trade Map
  • UN Comtrade
  • Trade Atlas

Company Information:

  • OneSource Business Browser
  • Hoover’s
  • Factiva
  • Bloomberg

Mergers & Acquisitions:

  • Thomson Mergers & Acquisitions
  • MergerStat
  • Profound

Primary Research:

During the course of research, we conduct in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represents bulk of research efforts, supplemented by extensive secondary research.

The publisher conducts primary interviews on the ongoing basis with industry participants and commentators to validate data and analysis.

A typical research interview fulfills the following functions:

  • Provides first-hand information on market size, market trends, growth trends, competitive landscape, outlook, etc
  • Helps in validating and strengthening secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews, as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies

Participants who typically take part in such a process Incude, but are not limited to:

  • Industry participants: Marketing/product managers, market intelligence managers, and regional sales managers
  • Purchasing/Sourcing managers, technical personnel, distributors
  • Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry verticals

List of primary participants, but not limited to:

  • Advanced Oncotherapy PLC
  • Danfysik A/S
  • Hitachi, Ltd
  • IBA Worldwide
  • Mevion Medical Systems, Inc
Data Triangulation: Information culled from “Secondary & Primary Sources” is cross-checked with the publisher's 'Knowledge Repository', which is updated every quarter.

Market Estimation: Market size estimations involved in-depth study of product features, technology updates, geographic presence, product demand, sales data (value or volume), historical year-on-year growth, and others. Other approaches were also utilized to derive market size and forecasts. Where no hard data was available, we employed modeling techniques in order to produce comprehensive datasets.

A rigorous methodology has been adopted, wherein the available hard data are cross-referenced with the following data types to produce estimates:

  • Demographic Data: Healthcare expenditure, inflation rates, and others
  • Industry Indicators: R&D investment, technology stage, and infrastructure, sector growth, and facilities
Market Forecasting: Market forecasts for various segments are derived taking into account drivers, restraints/challenges, and opportunities prevailing in the market and considering advantages/disadvantages of segments/sub-segments over other segments/sub-segments. Business environment, historical sales pattern, unmet needs, competitive intensity, and country-wise surgery data are some of the other pivotal factors, which are considered to derive market forecasts.

Table of Contents

1. Preface
1.1. Market Introduction
1.2. Market Segmentation
1.3. Key Research Objectives
2. Assumptions and Research Methodology
2.1. Research Methodology
2.1.1. List of Primary and Secondary Sources
2.2. Key Assumptions for Data Modelling
3. Executive Summary: Global Email Marketing Software Market
4. Market Overview
4.1. Market Definition
4.2. Technology/ Product Roadmap
4.3. Market Factor Analysis
4.3.1. Forecast Factors
4.3.2. Ecosystem/ Value Chain Analysis
4.3.3. Market Dynamics (Growth Influencers)
4.3.3.1. Drivers
4.3.3.2. Restraints
4.3.3.3. Opportunities
4.3.3.4. Impact Analysis of Drivers and Restraints
4.4. COVID-19 Impact Analysis
4.4.1. Impact of COVID-19 on the Email Marketing Software Market
4.4.2. End-user Sentiment Analysis: Comparative Analysis on Spending
4.4.2.1. Increase in Spending
4.4.2.2. Decrease in Spending
4.4.3. Short Term and Long Term Impact on the Market
4.5. Market Opportunity Assessment - by Region (North America/ Europe/ Asia Pacific/ Middle East & Africa/ South America)
4.5.1. By Component
4.5.2. By Channel
4.5.3. By Enterprise Size
4.5.4. By End-user
5. Global Email Marketing Software Market Analysis and Forecast
5.1. Market Revenue Analysis (US$ Bn), 2016-2031
5.1.1. Historic Growth Trends, 2016-2020
5.1.2. Forecast Trends, 2021-2031
5.2. Pricing Model Analysis/ Price Trend Analysis
6. Global Email Marketing Software Market Analysis, by Component
6.1. Overview and Definitions
6.2. Key Segment Analysis
6.3. Email Marketing Software Market Size (US$ Bn) Forecast, by Component, 2018 - 2031
6.3.1. Software
6.3.2. Services
6.3.2.1. Installation & Integration
6.3.2.2. Support & Maintenance
7. Global Email Marketing Software Market Analysis, by Channel
7.1. Overview and Definitions
7.2. Key Segment Analysis
7.3. Email Marketing Software Market Size (US$ Bn) Forecast, by Channel, 2018 - 2031
7.3.1. Business-to-business (B2B)
7.3.2. Business-to-customers (B2C)
8. Global Email Marketing Software Market Analysis, by Enterprise Size
8.1. Overview and Definitions
8.2. Key Segment Analysis
8.3. Email Marketing Software Market Size (US$ Bn) Forecast, by Enterprise Size, 2018 - 2031
8.3.1. Small and Medium Enterprises (SMEs)
8.3.2. Large Enterprises
9. Global Email Marketing Software Market Analysis, by End-user
9.1. Key Segment Analysis
9.2. Email Marketing Software Market Size (US$ Bn) Forecast, by End-user, 2018 - 2031
9.2.1. Retail & E-commerce
9.2.2. IT & Telecom
9.2.3. Travel & Hospitality
9.2.4. BFSI
9.2.5. Healthcare
9.2.6. Education
9.2.7. Others
10. Global Email Marketing Software Market Analysis and Forecasts, by Region
10.1. Key Findings
10.2. Market Size (Tons) (US$ Bn) Forecast by Region, 2018-2031
10.2.1. North America
10.2.2. Europe
10.2.3. Asia Pacific
10.2.4. Middle East & Africa
10.2.5. South America
11. North America Email Marketing Software Market Analysis and Forecast
11.1. Regional Outlook
11.2. Email Marketing Software Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)
11.2.1. By Component
11.2.2. By Channel
11.2.3. By Enterprise Size
11.2.4. By End-user
11.3. Email Marketing Software Market Size (US$ Bn) Forecast, by Country, 2018 - 2031
11.3.1. U.S.
11.3.2. Canada
11.3.3. Mexico
12. Europe Email Marketing Software Market Analysis and Forecast
12.1. Regional Outlook
12.2. Email Marketing Software Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)
12.2.1. By Component
12.2.2. By Channel
12.2.3. By Enterprise Size
12.2.4. By End-user
12.3. Email Marketing Software Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031
12.3.1. Germany
12.3.2. UK
12.3.3. France
12.3.4. Italy
12.3.5. Spain
12.3.6. Rest of Europe
13. Asia Pacific Email Marketing Software Market Analysis and Forecast
13.1. Regional Outlook
13.2. Email Marketing Software Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)
13.2.1. By Component
13.2.2. By Channel
13.2.3. By Enterprise Size
13.2.4. By End-user
13.3. Email Marketing Software Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031
13.3.1. China
13.3.2. India
13.3.3. Japan
13.3.4. ASEAN
13.3.5. Rest of Asia Pacific
14. Middle East & Africa Email Marketing Software Market Analysis and Forecast
14.1. Regional Outlook
14.2. Email Marketing Software Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)
14.2.1. By Component
14.2.2. By Channel
14.2.3. By Enterprise Size
14.2.4. By End-user
14.3. Email Marketing Software Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031
14.3.1. Saudi Arabia
14.3.2. The United Arab Emirates
14.3.3. South Africa
14.3.4. Rest of Middle East & Africa
15. South America Email Marketing Software Market Analysis and Forecast
15.1. Regional Outlook
15.2. Email Marketing Software Market Size (US$ Bn) Analysis and Forecast (2018 - 2031)
15.2.1. By Component
15.2.2. By Channel
15.2.3. By Enterprise Size
15.2.4. By End-user
15.3. Email Marketing Software Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2031
15.3.1. Brazil
15.3.2. Argentina
15.3.3. Rest of South America
16. Competition Landscape
16.1. Market Competition Matrix, by Leading Players
16.2. Market Revenue Share Analysis (%), by Leading Players (2020)
16.3. Competitive Scenario
16.3.1. List of Emerging, Prominent and Leading Players
16.3.2. Major Mergers & Acquisitions, Expansions, Partnership, Contacts, Deals, etc.
17. Company Profiles
17.1. AWeber Communications
17.1.1. Business Overview
17.1.2. Company Revenue
17.1.3. Product Portfolio
17.1.4. Geographic Footprint
17.1.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.2. Benchmark Internet Group
17.2.1. Business Overview
17.2.2. Company Revenue
17.2.3. Product Portfolio
17.2.4. Geographic Footprint
17.2.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.3. Campaign Monitor
17.3.1. Business Overview
17.3.2. Company Revenue
17.3.3. Product Portfolio
17.3.4. Geographic Footprint
17.3.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.4. Constant Contact, Inc.
17.4.1. Business Overview
17.4.2. Company Revenue
17.4.3. Product Portfolio
17.4.4. Geographic Footprint
17.4.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.5. ConvertKit LLC
17.5.1. Business Overview
17.5.2. Company Revenue
17.5.3. Product Portfolio
17.5.4. Geographic Footprint
17.5.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.6. HubSpot, Inc.
17.6.1. Business Overview
17.6.2. Company Revenue
17.6.3. Product Portfolio
17.6.4. Geographic Footprint
17.6.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.7. Keap (Infusion Software, Inc.)
17.7.1. Business Overview
17.7.2. Company Revenue
17.7.3. Product Portfolio
17.7.4. Geographic Footprint
17.7.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.8. Mailchimp
17.8.1. Business Overview
17.8.2. Company Revenue
17.8.3. Product Portfolio
17.8.4. Geographic Footprint
17.8.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.9. Salesforce.com, Inc.
17.9.1. Business Overview
17.9.2. Company Revenue
17.9.3. Product Portfolio
17.9.4. Geographic Footprint
17.9.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.10. Sendinblue
17.10.1. Business Overview
17.10.2. Company Revenue
17.10.3. Product Portfolio
17.10.4. Geographic Footprint
17.10.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.11. Twilio INC.
17.11.1. Business Overview
17.11.2. Company Revenue
17.11.3. Product Portfolio
17.11.4. Geographic Footprint
17.11.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.12. Zoho Corporation
17.12.1. Business Overview
17.12.2. Company Revenue
17.12.3. Product Portfolio
17.12.4. Geographic Footprint
17.12.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.13. ActiveCampaign
17.13.1. Business Overview
17.13.2. Company Revenue
17.13.3. Product Portfolio
17.13.4. Geographic Footprint
17.13.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.14. MailerLite
17.14.1. Business Overview
17.14.2. Company Revenue
17.14.3. Product Portfolio
17.14.4. Geographic Footprint
17.14.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.15. Moosend
17.15.1. Business Overview
17.15.2. Company Revenue
17.15.3. Product Portfolio
17.15.4. Geographic Footprint
17.15.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.16. Drip Global, Inc.
17.16.1. Business Overview
17.16.2. Company Revenue
17.16.3. Product Portfolio
17.16.4. Geographic Footprint
17.16.5. Strategic Partnership, Merger & Acquisition, Business Expansion, New Product Launch, Innovation etc.
17.17. Others
18. Key Takeaways

Companies Mentioned

A selection of companies mentioned in this report includes:

  • AWeber Communications
  • Benchmark Internet Group
  • Campaign Monitor
  • Constant Contact, Inc.
  • ConvertKit LLC
  • HubSpot, Inc.
  • Keap (Infusion Software, Inc.)
  • Mailchimp
  • Salesforce.com, Inc.
  • Sendinblue
  • Twilio INC.
  • Zoho Corporation
  • ActiveCampaign
  • MailerLite
  • Moosend
  • Drip Global, Inc.