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IPTV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

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    Report

  • 143 Pages
  • July 2023
  • Region: Global
  • IMARC Group
  • ID: 5642219
The global IPTV (Internet Protocol Television) market size reached US$ 71.6 Billion in 2022. Looking forward, the publisher expects the market to reach US$ 170.9 Billion by 2028, exhibiting a growth rate (CAGR) of 14.5% during 2023-2028.

The Internet-based Protocol Television (IPTV) refers to the process of transmitting television programs and videos through the internet. The video servers transmit signals through rooftop antenna, satellite dish and fiber optic cables to stream content at various locations. The IPTV primarily uses IP multicasting with Internet Group Management Protocol (IGMP), Real-Time Streaming Protocol (RTSP), Real-Time Messaging Protocol (RTMP) and Hypertext Transfer Protocol (HTTP) for live broadcasts and on-demand programs. In comparison to the public internet, it provides the network operators with more control over the video traffic and enables regular quality-checks of the service. It also allows the viewers to create a custom list of channels and record shows in high-definition (HD) quality.

Global IPTV Market Trends:

The thriving electronics industry, along with an improving broadband infrastructure across the globe, is among the key factors driving the growth of the market. Furthermore, the rising adoption rates of video-on-demand (VOD) services, HD channels and hybrid IPTV services are catalyzing the growth of the market. Additionally, the implementation of favorable government policies, such as digitization of television and Direct-to-Home (DTH) services have favored the widespread acceptance of IPTV across the globe. Significant developments in the internet setup and enhanced internet connectivity across the residential and commercial sectors are also providing a boost to the market. Moreover, changing consumer preferences have increased the demand for IPTVs that can be integrated with smart homes and can support video calls, along with online conferencing and games. Other factors, including the rising disposable incomes and growing urbanization across the globe, are further creating a positive outlook for the market.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global IPTV (Internet Protocol Television) market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on subscription type, transmission type, device type, streaming type, service type and end-user.

Breakup by Subscription Type:

  • Subscription Based IPTV
  • Subscription Free IPTV

Breakup by Transmission Type:

  • Wired
  • Wireless

Breakup by Device Type:

  • Smartphones & Tablets
  • Smart TVs
  • PCs
  • Others

Breakup by Streaming Type:

  • Video IPTV
  • Non-Video IPTV

Breakup by Service Type:

  • In-House Service
  • Managed Service

Breakup by End-User:

  • Residential
  • Enterprises

Breakup by Region:

  • Asia Pacific
  • Europe
  • North America
  • Middle East and Africa
  • Latin America

Competitive Landscape:

The report has also analyzed the competitive landscape of the market with some of the key players being AT&T, Bharti Airtel Limited, Akamai Technologies, Verizon Communications, Orange S.A., Ericsson, CenturyLink, Deutsche Telekom, MatrixStream Technologies Inc., Arris International, Sterlite Technologies, Cisco Systems, Broadcom Corporation, Telefónica, Foxtel, Huawei Technologies Co., Ltd., Nectro IPTV, Amino Technologies, PCCW, Chunghwa Telecom, etc.

The publisher's latest report provides a deep insight into the global IPTV market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the IPTV market in any manner.

Key Questions Answered in This Report:

  • How has the global IPTV market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global IPTV industry?
  • What has been the impact of COVID-19 on the global IPTV industry?
  • What is the breakup of the market based on the subscription type?
  • What is the breakup of the market based on the transmission type?
  • What is the breakup of the market based on the device type?
  • What is the breakup of the market based on the streaming type?
  • What is the breakup of the market based on the service type?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the global IPTV industry?
  • What are the key driving factors and challenges in the global IPTV industry?
  • What is the structure of the global IPTV industry and who are the key players?
  • What is the degree of competition in the global IPTV industry?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global IPTV Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Subscription Type
5.5 Market Breakup by Transmission Type
5.6 Market Breakup by Device Type
5.7 Market Breakup by Streaming Type
5.8 Market Breakup by Service Type
5.9 Market Breakup by End-User
5.10 Market Breakup by Region
5.11 Market Forecast
6 Market Breakup by Subscription Type
6.1 Subscription Based IPTV
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Subscription Free IPTV
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Transmission Type
7.1 Wired
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Wireless
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Device Type
8.1 Smartphones & Tablets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Smart TVs
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 PCs
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Streaming Type
9.1 Video IPTV
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Non-Video IPTV
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Service Type
10.1 In-House Service
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Managed Service
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by End-User
11.1 Residential
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Enterprises
11.2.1 Market Trends
11.2.2 Market Forecast
12 Market Breakup by Region
12.1 Asia Pacific
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 Europe
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 North America
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 Middle East and Africa
12.4.1 Market Trends
12.4.2 Market Forecast
12.5 Latin America
12.5.1 Market Trends
12.5.2 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 AT&T
16.3.2 Bharti Airtel Limited
16.3.3 Akamai Technologies
16.3.4 Verizon Communications
16.3.5 Orange S.A.
16.3.6 Ericsson
16.3.7 CenturyLink
16.3.8 Deutsche Telekom
16.3.9 MatrixStream Technologies Inc.
16.3.10 Arris International
16.3.11 Sterlite Technologies
16.3.12 Cisco Systems
16.3.13 Broadcom Corporation
16.3.14 Telefónica
16.3.15 Foxtel
16.3.16 Huawei Technologies Co., Ltd.
16.3.17 Nectro IPTV
16.3.18 Amino Technologies
16.3.19 PCCW
16.3.20 Chunghwa Telecom
List of Figures
Figure 1: Global: IPTV Market: Major Drivers and Challenges
Figure 2: Global: IPTV Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: IPTV Market: Breakup by Subscription Type (in %), 2022
Figure 4: Global: IPTV Market: Breakup by Transmission Type (in %), 2022
Figure 5: Global: IPTV Market: Breakup by Device Type (in %), 2022
Figure 6: Global: IPTV Market: Breakup by Streaming Type (in %), 2022
Figure 7: Global: IPTV Market: Breakup by Service Type (in %), 2022
Figure 8: Global: IPTV Market: Breakup by End-User (in %), 2022
Figure 9: Global: IPTV Market: Breakup by Region (in %), 2022
Figure 10: Global: IPTV Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 11: Global: IPTV Industry: SWOT Analysis
Figure 12: Global: IPTV Industry: Value Chain Analysis
Figure 13: Global: IPTV Industry: Porter’s Five Forces Analysis
Figure 14: Global: IPTV (Subscription Based IPTV) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: IPTV (Subscription Based IPTV) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: IPTV (Subscription Free IPTV) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: IPTV (Subscription Free IPTV) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: IPTV (Wired) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: IPTV (Wired) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: IPTV (Wireless) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: IPTV (Wireless) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: IPTV (Smartphones & Tablets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: IPTV (Smartphones & Tablets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: IPTV (Smart TVs) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: IPTV (Smart TVs) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: IPTV (PCs) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: IPTV (PCs) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: IPTV (Other Device Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: IPTV (Other Device Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: IPTV (Video IPTV) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: IPTV (Video IPTV) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: IPTV (Non-Video IPTV) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: IPTV (Non-Video IPTV) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: IPTV (In-House Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: IPTV (In-House Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: IPTV (Managed Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: IPTV (Managed Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: IPTV (Residential) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: IPTV (Residential) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Global: IPTV (Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Global: IPTV (Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Asia Pacific: IPTV Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Asia Pacific: IPTV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Europe: IPTV Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Europe: IPTV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: North America: IPTV Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: North America: IPTV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Middle East and Africa: IPTV Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Middle East and Africa: IPTV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Latin America: IPTV Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Latin America: IPTV Market Forecast: Sales Value (in Million US$), 2023-2028
List of Tables
Table 1: Global: IPTV Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: IPTV Market Forecast: Breakup by Subscription Type (in Million US$), 2023-2028
Table 3: Global: IPTV Market Forecast: Breakup by Transmission Type (in Million US$), 2023-2028
Table 4: Global: IPTV Market Forecast: Breakup by Device Type (in Million US$), 2023-2028
Table 5: Global: IPTV Market Forecast: Breakup by Streaming Type (in Million US$), 2023-2028
Table 6: Global: IPTV Market Forecast: Breakup by Service Type (in Million US$), 2023-2028
Table 7: Global: IPTV Market Forecast: Breakup by End-User (in Million US$), 2023-2028
Table 8: Global: IPTV Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 9: Global: IPTV Market Structure
Table 10: Global: IPTV Market: Key Players

Companies Mentioned

  • AT&T
  • Bharti Airtel Limited
  • Akamai Technologies
  • Verizon Communications
  • Orange S.A.
  • Ericsson
  • CenturyLink
  • Deutsche Telekom
  • MatrixStream Technologies Inc.
  • Arris International
  • Sterlite Technologies
  • Cisco Systems
  • Broadcom Corporation
  • Telefónica
  • Foxtel
  • Huawei Technologies Co. Ltd.
  • Nectro IPTV
  • Amino Technologies
  • PCCW
  • Chunghwa Telecom

Methodology

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Table Information