Natural Skin Care Products Global Market Report 2024

Natural skincare products are cosmetic products applied to the skin and are considered safer than synthetic skincare products. They are formulated with botanical ingredients and are free of synthetic fragrances, dyes, sulfates, and petrochemical ingredients such as phthalates, parabens, petrolatum, and others, distinguishing them from regular skincare products.

The main types of natural skincare products encompass facial care and body care. Natural facial care involves products designed for cleaning the skin on the face and neck, including lotions, serums, face wash, and more, all made from natural ingredients. These products are categorized based on price range into mass and premium segments and are distributed through various channels such as direct selling, hypermarkets and supermarkets, e-commerce, specialty stores, and others.

The natural skin care products market research report is one of a series of new reports that provides natural skin care products market statistics, including natural skin care products industry global market size, regional shares, competitors with a natural skin care products market share, detailed natural skin care products market segments, market trends and opportunities, and any further data you may need to thrive in the natural skin care products industry. This natural skin care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The natural skin care products market size has grown strongly in recent years. It will grow from $19.36 billion in 2023 to $21.23 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The growth observed in the historic period in the market for natural skincare products can be attributed to various factors, including increasing consumer health awareness, recognition of the efficacy of natural ingredients, a demand for ingredient transparency, rising concerns about skin health, and the influence of social media

The natural skin care products market size is expected to see rapid growth in the next few years. It will grow to $31.94 billion in 2028 at a compound annual growth rate (CAGR) of 10.8%. The anticipated growth in the forecast period in the market for natural skincare products can be attributed to factors such as the use of climate-resilient ingredients, a focus on customization and personalization, ethical and sustainable sourcing practices, a growing emphasis on wellness and self-care, and an increasing demand for ingredient transparency. Key trends expected during this period include the adoption of green beauty certification, the incorporation of CBD-infused skincare products, the rise of anti-pollution skincare solutions, the use of digital beauty advisors, and the integration of biotechnology and natural actives.

The growth of the natural skincare products market is anticipated to be driven by increasing awareness of the benefits associated with these products. Natural skincare products have gained popularity due to their numerous health and therapeutic advantages for human skin. These products, containing essential elements like Vitamin C, Vitamin D, Vitamin E, Resveratrol, alpha-hydroxyl acid, and other naturally derived compounds, contribute to optimal bodily function and are gentle on the skin, free from harsh chemical compounds present in regular skincare products. The public's shifting preference from conventional skincare products to natural alternatives, fueled by concerns for animal welfare during manufacturing, is evident. According to a 2021 Nielsen survey, over 73% of respondents express an intent to purchase products with minimal environmental impact, with 43% preferring all-organic or natural products. The increasing awareness of natural products is expected to drive the demand for natural skincare products in the forecast period.

The natural skincare products market is expected to witness growth due to the rising awareness of personal grooming. Personal grooming involves maintaining cleanliness, hygiene, well-groomed hair and nails, preventing body odor, and dressing appropriately. Natural skincare products contribute to personal grooming by offering a holistic approach to skincare, prioritizing health, ethics, and overall well-being. Survey results from the New York Post in October 2022 reveal insights into gender-specific grooming habits, emphasizing the importance of personal care practices. The majority, 90%, prioritize washing hands and bodies over other grooming aspects. Men and women exhibit varied preferences, with men focusing on nail trimming and shaving, while women prioritize skincare and hygiene routines. The increasing awareness of personal grooming is a driving force behind the natural skincare products market.

A key trend gaining popularity in the natural skincare products market is the growing use of e-commerce for product distribution and exclusivity. Major cosmetic brands are transitioning from chemical and synthetic products to those sourced from natural ingredients. While traditional sales occurred through offline and retail stores, the shift towards e-commerce has become prominent. The pandemic and social distancing measures forced the closure of physical stores, leading organizations to embrace online platforms. E-commerce offers benefits such as accessibility, a wider reach, and personalized options. For example, in 2021, Dr. Botanicals, a US-based natural skincare brand, introduced its products exclusively on Walgreen's website through a comprehensive marketing campaign involving paid online advertising, influencers, media relations, and social media.

Major companies in the natural skincare products market are focusing on developing innovative products with chemical-free organic formulations to meet the increasing demand. Chemical-free organic formulations refer to beauty products crafted from natural, plant-based ingredients without synthetic chemicals. In September 2022, Naturals Skincare, a UK-based cosmetics company, launched the 'Pearl' brand, offering a range of fresh skincare products, including an acne serum, a microdermabrasion facial scrub, and a professional-grade tool for at-home facials. Notable for their chemical-free and organic composition, these products cater to individuals seeking natural alternatives for skincare.

In December 2021, L'Oréal, a French-based personal care company, acquired Youth to the People for an undisclosed amount. This acquisition is expected to enhance L'Oréal's ethical reputation and strengthen its competitive position in the skincare industry. The integration with Youth to the People will leverage the brand's strong reputation and product quality to attract a broader customer base and boost sales.

Major companies operating in the natural skin care products market include The Procter & Gamble Company, The Estée Lauder Companies Inc., Mamaearth International Pvt. Ltd., Unilever PLC, The Clorox Company, Cosmetic Solutions Innovation Labs LLC, TY Cosmetic Co. Ltd., Vitelle Labs LP, InSpec Solutions LLC, BeBeauty Products & Private Label, AMR Labs, Health and Natural Beauty USA Corp, Nutrix International LLC, Skinlys, Bionat, Biddiscombe International, KBL Cosmetics, Botanic Beauty Labs, Dreamline Brands Inc., NutraSkin USA, Radical Cosmetics, SLC Custom Packaging, Spa De Soleil Inc., Sunfood Nutraceuticals, Tropical Products Inc.

Western Europe was the largest region in the natural skin care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural skin care products market share report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the natural skin care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The natural skin care products market consists of sales of facial care products including cleansers and moisturizers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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