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Africa and Middle East Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update

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    Report

  • 880 Pages
  • August 2023
  • Region: Africa, Middle East
  • PayNXT360
  • ID: 5648283
According to the publisher, the Ecommerce market in Middle East and Africa is expected to grow by 8.33% on annual basis to reach US$123.9 billion in 2023.

Medium to long term growth story of Ecommerce industry in Middle East and Africa promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 9.64% during 2023-2027. The Ecommerce gross merchandise value in this region will increase from US$114.4 billion in 2022 to reach US$179.1 billion by 2027.

This report provides a detailed data-centric analysis of Ecommerce market dynamics, covering over 50+ KPIs in Africa and the Middle East. It details market opportunities across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer).

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Africa and the Middle East region.

This title is a bundled offering, combining 9 reports, covering regional insights along with data-centric analysis at regional and country levels:

1. Africa and Middle East Ecommerce Market Opportunities Databook (2018-2027)
2. Egypt Ecommerce Market Opportunities Databook (2018-2027)
3. Israel Ecommerce Market Opportunities Databook (2018-2027)
4. Kenya Ecommerce Market Opportunities Databook (2018-2027)
5. Nigeria Ecommerce Market Opportunities Databook (2018-2027)
6. Saudi Arabia Ecommerce Market Opportunities Databook (2018-2027)
7. UAE Ecommerce Market Opportunities Databook (2018-2027)
8. South Africa Ecommerce Market Opportunities Databook (2018-2027)
9. Turkey Ecommerce Market Opportunities Databook (2018-2027)

Scope

This report provides a detailed data-driven look at the Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

Ecommerce Market Share by Key Players

  • Retail Shopping Ecommerce Market Share by Key Players (20+ Players)
  • Travel Ecommerce Market Share by Key Players (20+ Players)
  • Food Service Ecommerce Market Share by Key Players (20+ Players)

Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App – Gross Merchandise Value Trend Analysis
  • Direct to Consumer – Gross Merchandise Value Trend Analysis

Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Website Based
  • Live Streaming

Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Cross Border
  • Domestic

Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Mobile
  • Desktop

Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

Reasons to buy

  • In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
  • Detailed analysis of market share by key players across key Ecommerce verticals.
  • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.

Table of Contents

This title is a bundled offering, combining 9 reports, covering regional insights along with data centric analysis at regional and country level:
1. Africa and Middle East Ecommerce Market Opportunities Databook (2018-2027)
2. Egypt Ecommerce Market Opportunities Databook (2018-2027)
3. Israel Ecommerce Market Opportunities Databook (2018-2027)
4. Kenya Ecommerce Market Opportunities Databook (2018-2027)
5. Nigeria Ecommerce Market Opportunities Databook (2018-2027)
6. Saudi Arabia Ecommerce Market Opportunities Databook (2018-2027)
7. UAE Ecommerce Market Opportunities Databook (2018-2027)
8. South Africa Ecommerce Market Opportunities Databook (2018-2027)
9. Turkey Ecommerce Market Opportunities Databook (2018-2027)
All the regional and country sections above follow the following table of contents covering 90 charts and 66 tables for each country/region:
1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Ecommerce Market Size and Future Growth Dynamics
2.1 Ecommerce - Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Ecommerce - Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Ecommerce - Gross Merchandise Volume Trend Analysis, 2018-2027
3. Social Commerce Market Size and Forecast
3.1 Social Commerce - Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Social Commerce - Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Social Commerce - Gross Merchandise Volume Trend Analysis, 2018-2027
4. Ecommerce Market Size and Forecast by Ecommerce Segments
4.1 Ecommerce Market Share by Ecommerce Segments, 2022
4.2 Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2018-2027
4.3 Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2018-2027
4.4 Online Food Service - Gross Merchandise Value Trend Analysis, 2018-2027
4.5 Media and Entertainment - Gross Merchandise Value Trend Analysis, 2018-2027
4.6 Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2018-2027
4.7 Technology Products and Services - Gross Merchandise Value Trend Analysis, 2018-2027
4.8 Other segment Gross Merchandise Value Trend Analysis, 2018-2027
5. Ecommerce Market Size and Forecast by Retail Shopping Categories
5.1 Ecommerce Market Share by Retail Shopping Categories, 2022
5.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2018-2025
5.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2018-2025
5.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2018-2025
5.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2018-2025
5.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2018-2025
5.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2018-2025
5.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2018-2025
5.9 Auto - Gross Merchandise Value Trend Analysis, 2018-2025
5.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2018-2025
6. Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
6.1 Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
6.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2016-2027
6.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2016-2027
6.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2016-2027
7. Ecommerce Market Size and Forecast by Travel and Hospitality Categories
7.1 Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
7.2 Air Travel - Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2018-2027
8. Ecommerce Market Share by Travel and Hospitality Sales Channel
8.1 Ecommerce Market Share by Travel and Hospitality Sales Channel
8.1.1 Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
8.1.2 Ecommerce Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
8.1.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
8.2 Air Travel Market Share by Sales Channel
8.2.1 Air Travel Market Share by Sales Channel, 2022 vs. 2027
8.2.2 Air Travel- Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
8.2.3 Air Travel- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Hotels & Resorts Market Share by Sales Channel
8.3.1 Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
8.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
8.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Taxi Service Market Share by Sales Channel
8.4.1 Taxi Service Market Share by Sales Channel, 2022 vs. 2027
8.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
8.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
8.5 Other Segment Market Share by Sales Channel
8.5.1 Other Segment Market Share by Sales Channel, 2022 vs. 2027
8.5.2 Other- Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
8.5.3 Other- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
9. Ecommerce Market Size and Forecast by Online Food Service Sales Channel
9.1 Market Share by Online Food Service Sales Channels, 2022 vs. 2027
9.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Ecommerce Direct to Consumer- Gross Merchandise Value Trend Analysis, 2018-2027
10. Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
10.1 Market Share by Media and Entertainment Sales Channel, 2022
10.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Ecommerce Other - Gross Merchandise Value Trend Analyses, 2018-2027
11. Ecommerce Market Size and Forecast by Engagement Model
11.1 Ecommerce Market Share by Engagement Model, 2022 vs. 2027
11.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2018-2027
12. Ecommerce Market Size and Forecast by Location
12.1 Ecommerce Market Share by Location, 2022 vs. 2027
12.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2018-2027
13. Ecommerce Market Size and Forecast by Device
13.1 Ecommerce Market Share by Device, 2022 vs. 2027
13.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2018-2027
14. Ecommerce Market Size and Forecast by Operating System
14.1 Ecommerce Market Share by Operating System, 2022 vs. 2027
14.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2018-2027
14.4 Ecommerce by Other Operating Systems - Gross Merchandise Value Trend Analysis, 2018-2027
15. Ecommerce Market Size and Forecast by City
15.1 Ecommerce Market Share by City, 2022 vs. 2027
15.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2018-2027
15.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2018-2027
16. Ecommerce Market Size and Forecast by Payment Instrument
16.1 Ecommerce Market Share by Payment Instrument, 2022
16.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2016-2027
16.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2016-2027
16.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2016-2027
16.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2016-2027
16.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2016-2027
16.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2016-2027
16.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2016-2027
17. Further Reading
17.1 About the Publisher
17.2 Related Research

Companies Mentioned

  • 10bis
  • Akelni
  • Al Rostamani Travels
  • Almosafer
  • Amazon
  • Banabi
  • BCD Israel
  • Biletall
  • Bolt
  • Bubble Dan
  • Careem Now
  • Carrefour
  • Chopnownow
  • Deliveroo
  • Delta Galil Industries
  • DiDi
  • Dominos Pizza
  • Dubai Taxi
  • Dubizzle
  • Enuygun
  • eXtra
  • Flyin
  • Getir Yemek
  • Gett
  • GiDiCab
  • GoFood
  • Hava Net Limited
  • Hemingways Travel
  • Hepsiburada
  • HungerStation
  • inDriver
  • Infinity Travel
  • Jarir
  • Jeeny
  • Jiji
  • Jumia
  • Jumia Food
  • KaiianBidorBuy
  • Kilimall
  • Konga
  • Ksp
  • LetaFood
  • Little Cab
  • Lugmety
  • Macrocenter
  • Maramoja Transport
  • Marti
  • McDonald's
  • Momondo
  • Moovit
  • Mr D Food
  • Mr Price Group
  • Mrsool
  • MyDawa
  • N11
  • Namshi
  • Next Retail
  • Noon
  • oBilet
  • OLX
  • OpenSooq
  • OrderIn
  • PayPorte
  • Rida
  • Sahibinden
  • Sharaf DG
  • Shufersal
  • Skyscanner
  • Slot
  • SmartAirAvechi
  • SoFresh
  • Superbalist
  • Swvl
  • Takealot
  • Talabat
  • Tatilbudur Amazon
  • Travelstart
  • Trendyol
  • Uber
  • Uber Eats
  • Ucook
  • WakanowAmazon
  • Wasili Jiji
  • Wolt
  • Woolworths
  • Yango Deli
  • Yemeksepeti
  • Yum Deliveries
  • Zomato

Table Information