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Germany Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update

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    Report

  • 110 Pages
  • August 2023
  • Region: Germany
  • PayNXT360
  • ID: 5648294
According to the publisher, the Ecommerce market in Germany is expected to grow by 10.96% on annual basis to reach US$58.4 billion in 2023. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 8.95% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$52.7 billion in 2022 to reach US$82.3 billion by 2027. The online shopping industry is projected to record strong growth in the German market over the next five years. The growth in the Ecommerce Ecommerce industry will be partly driven by the shift in consumer behavior that has arisen after the global pandemic outbreak. The need to hunt for bargains amid the current macroeconomic scenario is also projected to drive new consumers to online channels.

While the long-term perspective of the German Ecommerce Ecommerce market remains strong, the industry is expected to experience a decline in consumer spending, across different sales channels, including marketplaces, social platforms, and direct-to-consumer. In H1 2023, the publisher expects the surging cost of living and rising inflation, among other macroeconomic factors, to keep affecting industry growth in Germany.

Ecommerce order volume declined significantly during the year-end shopping season

German online retailers have been one of the most affected by the decline in consumer spending. With inflation and energy prices shaking up the monthly budget of consumers, online sales have reported a significant decline even during the year-end shopping season in the country.

  • According to a report from the German Federal Association for eCommerce (bevh), online sales dipped 16.8% between October 1 and November 30, when compared to the same period last year. Clothing remained the worst affected segment with sales declining 28.1%, followed by entertainment at 19.5% during the period.
  • For Ecommerce marketplaces, sales declined by 9.4% in Germany. Direct-to-consumer retailers reported a decline of 23.4%, whereas multichannel retailers experienced a decrease of 29.5%.
Apart from declining consumer spending, Ecommerce retailers are struggling because of increased procurement costs, logistics, and increased packaging costs. These firms are expected to remain under pressure from the short to medium-term perspective, as consumer sentiment is projected to further worsen in H1 2023.

New food delivery firms are entering the competitive market and raising funding rounds to expand their presence in Germany

The online food delivery segment has become increasingly competitive in the German market. The industry has the presence of several regional and domestic firms competing for customers amid the current macroeconomic environment. With new players entering the segment through their innovative business models, the publisher expects the competition to further intensify. These firms are also raising funding rounds to expand their presence across the country.

  • In December 2022, Circus, the Germany-based food delivery firm, announced that the firm had raised €11 to drive innovation in the sector and expand its presence in more German cities. Through its innovative business model, the firm is seeking to address various challenges in the food delivery market, including expensive, unhealthy, and unsustainable. The firm has a network of drivers and micro-kitchen hubs. With over 100 dishes on the menu, starting at €3, Circus currently enables customers in Hamburg to order their food and get them cooked and delivered as they want.
While the food delivery segment is currently undergoing a period of consolidation, innovative business models and startups with strong fundamentals are projected to keep attracting venture capital and private equity dollars over the next three to four years.

Merger and acquisition activities in the grocery delivery segment are projected to further increase in 2023

The quick commerce segment has undergone a major consolidation period in 2022 and the trend is projected to further continue in 2023, as economic uncertainties are expected to persist in H1 2023. Consequently, the publisher expects merger and acquisition activities to continue in the segment from the short-term perspective.

  • In December 2022, Getir, one of the leading players in the grocery delivery segment, announced that the firm is acquiring Germany-based delivery service Gorillas. This is a major consolidation deal in the on-demand grocery delivery space. Both of these firms announced major layoffs in 2022 to cut down costs. Because there is an overlap in the operations of these firms, more layoffs might be announced in 2023.
In 2022, Gorillas also announced that it will focus on a handful of markets such as the United Kingdom, the Netherlands, the United States, and Germany. These are also the markets where Getir has operations. In addition to these markets, the firm also has a presence in France, Spain, Italy, and Portugal.

This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Germany. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Germany.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Germany.

Scope

This report provides a detailed data-driven look at the Germany Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Germany Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

Germany User Statistics and Ratios of Key Performance Indicators

  • User Statistics
  • Card Abandonment Rate and Product Return Rate
  • Ecommerce Per Capita and GDP Per Capita
  • GDP Per Capita Trend Analysis

Germany Ecommerce Market Share by Key Players

  • Germany Retail Shopping Ecommerce Market Share by Key Players (Amazon, Lidl, MediaMarkt, OTTO, Zalando)
  • Germany Travel Ecommerce Market Share by Key Players (Booking.com, Expedia, FlixBus, HolidayCheck, Trivago)
  • Germany Food Ecommerce Market Share by Key Players (Lieferando, Wolt, Uber Eats, HelloFresh, Gorillas)

Germany Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

Germany Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

Germany Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App – Gross Merchandise Value Trend Analysis
  • Direct to Consumer – Gross Merchandise Value Trend Analysis

Germany Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

Germany Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Website Based
  • Live Streaming

Germany Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Cross Border
  • Domestic

Germany Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Mobile
  • Desktop

Germany Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

Germany Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

Germany Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

Germany Ecommerce Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Reasons to buy

  • In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
  • Detailed analysis of market share by key players across key Ecommerce verticals.
  • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Germany Ecommerce Market Size and Future Growth Dynamics
2.1 Germany Ecommerce - Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Germany Ecommerce - Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Germany Ecommerce - Gross Merchandise Volume Trend Analysis, 2018-2027
3. Germany Social Commerce Market Size and Forecast
3.1 Germany Social Commerce - Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Germany Social Commerce - Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Germany Social Commerce - Gross Merchandise Volume Trend Analysis, 2018-2027
4. Germany User Statistics and Ratios Of Key Performance Indicators
4.1 Germany User Statistics, 2022
4.2 Germany User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Germany Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Germany GDP Per Capita Trend Analysis, 2018-2027
5. Germany Ecommerce Market Share by Key Players, 2022
5.1 Germany Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 Germany Travel Ecommerce Market Share by Key Players, 2022
5.3 Germany Food Service Ecommerce Market Share by Key Players, 2022
6. Germany Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Germany Ecommerce Market Share by Ecommerce Segments, 2022
6.2 Germany Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Germany Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Germany Online Food Service - Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Germany Media and Entertainment - Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Germany Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Germany Technology Products and Services - Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Germany Other segment Gross Merchandise Value Trend Analysis, 2018-2027
7. Germany Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Germany Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 Germany Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Germany Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Germany Food & Beverage - Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Germany Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Germany Home Improvement - Gross Merchandise Value Trend Analysis, 2018-2027
7.7 Germany Books, Music & Video - Gross Merchandise Value Trend Analysis, 2018-2027
7.8 Germany Toys & Hobby - Gross Merchandise Value Trend Analysis, 2018-2027
7.9 Germany Auto - Gross Merchandise Value Trend Analysis, 2018-2027
7.10 Germany Ecommerce Other - Gross Merchandise Value Trend Analysis, 2018-2027
8. Germany Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Germany Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 Germany Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Germany Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Germany Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
9. Germany Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Germany Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 Germany Air Travel - Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Germany Train & Bus - Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Germany Taxi Service - Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Germany Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2018-2027
9.6 Germany Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2018-2027
10. Germany Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Germany Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Germany Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 Germany Ecommerce Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 Germany Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
10.2 Germany Air Travel Market Share by Sales Channel
10.2.1 Germany Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 Germany Air Travel- Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 Germany Air Travel- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Germany Hotels & Resorts Market Share by Sales Channel
10.3.1 Germany Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 Germany Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 Germany Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Germany Taxi Service Market Share by Sales Channel
10.4.1 Germany Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 Germany Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 Germany Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Germany Other Segment Market Share by Sales Channel
10.5.1 Germany Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 Germany Other- Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 Germany Other- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2018-2027
11. Germany Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Germany Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 Germany Aggregator App - Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Germany Ecommerce Direct to Consumer- Gross Merchandise Value Trend Analysis, 2018-2027
12. Germany Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Germany Market Share by Media and Entertainment Sales Channel, 2022
12.2 Germany Streaming Services - Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Germany Movies & Events - Gross Merchandise Value Trend Analysis, 2018-2027
12.4 Germany Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2018-2027
12.5 Germany Ecommerce Other - Gross Merchandise Value Trend Analyses, 2018-2027
13. Germany Ecommerce Market Size and Forecast by Engagement Model
13.1 Germany Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 Germany Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Germany Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2018-2027
14. Germany Ecommerce Market Size and Forecast by Location
14.1 Germany Ecommerce Market Share by Location, 2022 vs. 2027
14.2 Germany Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Germany Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2018-2027
15. Germany Ecommerce Market Size and Forecast by Device
15.1 Germany Ecommerce Market Share by Device, 2022 vs. 2027
15.2 Germany Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Germany Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2018-2027
16. Germany Ecommerce Market Size and Forecast by Operating System
16.1 Germany Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 Germany Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Germany Ecommerce Android - Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Germany Ecommerce by Other Operating Systems - Gross Merchandise Value Trend Analysis, 2018-2027
17. Germany Ecommerce Market Size and Forecast by City
17.1 Germany Ecommerce Market Share by City, 2022 vs. 2027
17.2 Germany Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Germany Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Germany Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2018-2027
18. Germany Ecommerce Market Size and Forecast by Payment Instrument
18.1 Germany Ecommerce Market Share by Payment Instrument, 2022
18.2 Germany Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2018-2027
18.3 Germany Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2018-2027
18.4 Germany Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2018-2027
18.5 Germany Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2018-2027
18.6 Germany Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2018-2027
18.7 Germany Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2018-2027
18.8 Germany Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2018-2027
19. Germany Ecommerce by Consumer Demographics
19.1 Germany Ecommerce Market Share by Age Group, 2022
19.2 Germany Ecommerce Market Share by Income Level, 2022
19.3 Germany Ecommerce Market Share by Gender, 2022
20. Further Reading
2.1 About the Publisher
20.2 Related Research

Companies Mentioned

  • Amazon
  • Lidl
  • MediaMarkt
  • OTTO
  • Zalando
  • Booking.com
  • Expedia
  • FlixBus
  • HolidayCheck
  • Trivago

Table Information