According to the publisher, the Ecommerce market in South Africa is expected to grow by 10.83% on annual basis to reach US$7.7 billion in 2023. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 8.84% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$7.0 billion in 2022 to reach US$10.8 billion by 2027. This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in South Africa. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in South Africa.
The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.
In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in South Africa.
The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.
In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in South Africa.
Scope
This report provides a detailed data-driven look at the South Africa Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.South Africa Ecommerce Market Size and Future Growth Dynamics
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Gross Merchandise Volume Trend Analysis
South Africa User Statistics and Ratios of Key Performance Indicators
- User Statistics
- Card Abandonment Rate and Product Return Rate
- Ecommerce Per Capita and GDP Per Capita
- GDP Per Capita Trend Analysis
South Africa Ecommerce Market Share by Key Players
- South Africa Retail Shopping Ecommerce Market Share by Key Players (BidorBuy, Mr Price Group, Superbalist, Takealot, Woolworths)
- South Africa Travel Ecommerce Market Share by Key Players (Bolt, Momondo, Skyscanner, Travelstart, Uber Taxi)
- South Africa Food Service Ecommerce Market Share by Key Players (Jumia Food, Mr D Food, OrderIn, Uber Eats, Ucook )
South Africa Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)
- Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
- Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
- Online Food Service (breakdown by aggregators, direct to consumer)
- Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
- Healthcare and Wellness
- Technology Products and Services
- Other segments
South Africa Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
- Platform to Consumer
- Direct to Consumer
- Consumer to Consumer
South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel
- Market Share by Travel and Hospitality Sales Channel
- Aggregator App – Gross Merchandise Value Trend Analysis
- Direct to Consumer – Gross Merchandise Value Trend Analysis
South Africa Ecommerce Market Size and Forecast by Online Food Service Sales Channel
- Aggregator App
- Direct to Consumer
South Africa Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
- Website Based
- Live Streaming
South Africa Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
- Cross Border
- Domestic
South Africa Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
- Mobile
- Desktop
South Africa Ecommerce Market Size and Forecast by Operating System
- iOS/macOS
- Android
- Other Operating Systems
South Africa Ecommerce Market Size and Forecast by City
- Tier 1
- Tier 2
- Tier 3
South Africa Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
- Credit Card
- Debit Card
- Bank Transfer
- Prepaid Card
- Digital & Mobile Wallet
- Cash
- Other Digital Payment
South Africa Ecommerce Consumer Demographics
- Market Share by Age Group
- Market Share by Income Level
- Market Share by Gender
Reasons to buy
- In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
- Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
- Detailed analysis of market share by key players across key Ecommerce verticals.
- Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
- Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
- Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.
Table of Contents
1. About this Report
2. South Africa Ecommerce Market Size and Future Growth Dynamics
3. South Africa Social Commerce Market Size and Forecast
4. South Africa User Statistics and Ratios Of Key Performance Indicators
5. South Africa Ecommerce Market Share by Key Players, 2022
6. South Africa Ecommerce Market Size and Forecast by Ecommerce Segments
7. South Africa Ecommerce Market Size and Forecast by Retail Shopping Categories
8. South Africa Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
9. South Africa Ecommerce Market Size and Forecast by Travel and Hospitality Categories
10. South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel
11. South Africa Ecommerce Market Size and Forecast by Online Food Service Sales Channel
12. South Africa Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
13. South Africa Ecommerce Market Size and Forecast by Engagement Model
14. South Africa Ecommerce Market Size and Forecast by Location
15. South Africa Ecommerce Market Size and Forecast by Device
16. South Africa Ecommerce Market Size and Forecast by Operating System
17. South Africa Ecommerce Market Size and Forecast by City
18. South Africa Ecommerce Market Size and Forecast by Payment Instrument
19. South Africa Ecommerce by Consumer Demographics
20. Further Reading
Companies Mentioned
- BidorBuy
- Mr Price Group
- Superbalist
- Takealot
- Woolworths
- Jumia Food
- Mr D Food
- OrderIn
- Uber Eats
- Ucook
- Bolt
- Momondo
- Skyscanner
- Travelstart
- Uber
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | August 2023 |
| Forecast Period | 2023 - 2027 |
| Estimated Market Value ( USD | $ 7.72 Billion |
| Forecasted Market Value ( USD | $ 10.83 Billion |
| Compound Annual Growth Rate | 8.8% |
| Regions Covered | South Africa |
| No. of Companies Mentioned | 15 |
