United States Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update

According to the publisher, the Ecommerce market in United States is expected to grow by 7.29% on annual basis to reach US$1,709.1 billion in 2023. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 6.30% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$1,593.0 billion in 2022 to reach US$2,182.1 billion by 2027. Mounting economic challenges have severely impacted consumer spending in the United States. This has had a direct growth impact on the Ecommerce market, as consumers are spending less on splurging and saving more to better protect themselves in case of a potential recession. While 2022 has been a difficult growth year for the United States Ecommerce industry, the year-end holiday shopping season has brought some cheer for players, including Amazon.

The publisher expects economic uncertainty to persist in H1 2023, which means that rising inflationary pressure will continue to impact consumer spending from the short-term perspective. On the other hand, the expansion of global players offering low price products to Americans will keep supporting the Ecommerce industry in the current macroeconomic environment. Furthermore, leading SVOD providers are also changing their strategy to drive subscriber base and business growth.

The holiday shopping season drives record sales numbers for third-party vendors in the United States

The major part of 2022 has been a difficult year for retailers, including small businesses that sell through Ecommerce marketplaces, such as Amazon. However, the increasing spending during the year-end holiday shopping season has driven positive sentiments among businesses and marketplaces.

• In December 2022, Amazon announced that the third-party sellers on its platform sold more products than ever before, during the 2022 holiday season. Alone in the United States, small businesses sold more than half a billion products. Home, beauty, kitchen, toys, and apparel, were among the top categories of products sold on the Ecommerce marketplace. In the United States, nearly 60% of the total sales for the Ecommerce giant are driven by third-party sellers.

Amid the rising competition in the space, both Amazon and Walmart, have rolled out new tools to connect sellers with shoppers. These firms are also seeking to capitalize on social commerce popularity by launching new features and platforms in the United States. While Amazon announced to roll out of a TikTok-like service, Walmart has launched a creator’s platform to drive sales and growth.

Global Ecommerce marketplaces are gaining widespread popularity owing to their low-priced products

The rising inflation and fears of recession have severely impacted consumer spending in the United States. As a result of the current macroeconomic environment, global players offering low-priced products have gained widespread traction.

• Temu, the online marketplace launched by Chinese giant Pinduoduo, has amassed over 12 million downloads in first five months in the United States. Since its launch in September 2022, the discount marketplace has caught the attention of millions of Americans that are aiming to save more.
• Amid rising product prices, consumers are no longer concerned about the speed of delivery but are more focused on the prices at which the products are offered. This shift in consumer behavior has resulted in growth for Temu, which is offering products at unbeatable prices but is taking a week to two for delivering products.

The budget marketplace is threatening the domination of Amazon in the United States, which often delivers products within a couple of days, but are priced much higher in comparison. Consequently, as economic uncertainty continues to impact consumer shopping behavior, the publisher expects Temu to gain further popularity and drive market share away from Amazon, at least from the short-term perspective.

SVOD services launch ad-supported plans to revive their growth trajectory in the United States

The subscription video-on-demand (SVOD) players have had a difficult 2022, amid declining subscriber growth and a weakened advertising market. The trends are projected to further continue in 2023, as the macroeconomic challenges are expected to persist in the first half of the year. To revive their growth trajectory in the United States, SVOD services are launching ad-supported plans.

• Both Netflix and Disney+ have launched ad-supported streaming plans in the United States market, as they seek new growth avenues and revive their market dominance. Having invested significantly in streaming over the last 12 months, the declining subscriber growth has resulted in major losses for the firms. Disney+, for instance, reported US$1.5 billion in direct-to-consumer operating losses in Q3. Through their ad-supported version, these firms are seeking to reduce their operating losses and drive business growth.

For Netflix, though, the launch of the ad-supported version has had a slow start in the country. With the firm falling short of viewership guarantees made to the advertisers, Netflix has allowed advertisers to take their money back for the ads that have been not run yet. With Netflix launching the ad-supported version in November 2022, and Disney+ following the launch in December 2022, it remains to be seen if the strategy will revive the business growth of these leading SVOD providers.

This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in United States. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in United States.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in United States.

Scope

This report provides a detailed data-driven look at the United States Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

United States Ecommerce Market Size and Future Growth Dynamics

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

United States User Statistics and Ratios of Key Performance Indicators

• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

United States Ecommerce Market Share by Key Players

• United States Retail Shopping Ecommerce Market Share by Key Players (Amazon, Argos, eBay, Marks & Spencer, Tesco)
• United States Travel Ecommerce Market Share by Key Players (Booking.com, Expedia, Gett, Jet2holidays, Uber Taxi)
• United States Food Service Ecommerce Market Share by Key Players (Deliveroo, Domino's Pizza, Gousto, Just Eat, Uber Eats)

United States Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)

• Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

United States Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

United States Ecommerce Market Share by Travel and Hospitality Sales Channel

• Market Share by Travel and Hospitality Sales Channel
• Aggregator App – Gross Merchandise Value Trend Analysis
• Direct to Consumer – Gross Merchandise Value Trend Analysis

United States Ecommerce Market Size and Forecast by Online Food Service Sales Channel

• Aggregator App
• Direct to Consumer

United States Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)

• Website Based
• Live Streaming

United States Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)

• Cross Border
• Domestic

United States Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)

• Mobile
• Desktop

United States Ecommerce Market Size and Forecast by Operating System

• iOS/macOS
• Android
• Other Operating Systems

United States Ecommerce Market Size and Forecast by City

• Tier 1
• Tier 2
• Tier 3

United States Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

United States Ecommerce Consumer Demographics

• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
• Detailed analysis of market share by key players across key Ecommerce verticals.
• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.