Protein Supplements Global Market Report 2024

The protein supplements market size has grown strongly in recent years. It will grow from $20.39 billion in 2023 to $22.25 billion in 2024 at a compound annual growth rate (CAGR) of 9.1%. The growth observed in the historic period can be attributed to several factors, including the increasing consciousness of fitness and health, a growing awareness of the benefits of protein, the expansion of the sports nutrition industry, evolving dietary habits and nutrition trends, and continuous product innovation with diverse offerings.

The protein supplements market size is expected to see rapid growth in the next few years. It will grow to $33.24 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%. The expected growth in the forecast period can be attributed to a continued focus on health and wellness, increasing adoption of plant-based diets, expansion of e-commerce and direct-to-consumer models, emphasis on personalization and targeted nutrition, and the integration of protein supplements into everyday diets. Key trends anticipated in the forecast period include innovations in textures and formats, a focus on sports nutrition and performance enhancement, the rise of collagen supplements, an emphasis on brand transparency and trust, and the influence of social media on marketing.

The upswing in consumer preference for food supplements is propelling the protein supplements market, aimed at addressing dietary deficiencies in individuals' regular diets. The surge in the desire for active and healthy lifestyles has led to increased engagement in sports and fitness activities, consequently driving the demand for food supplements, particularly protein supplements. For example, in October 2022, The Council for Responsible Nutrition (CRN), a US-based trade association representing over 200 dietary supplement and functional food manufacturers, conducted an online survey revealing that 75% of Americans use dietary supplements, with the majority being regular users. This trend in customer preference for food supplements is anticipated to contribute to the heightened demand for protein supplements throughout the forecast period.

The expanding community of athletes is expected to be a key driver for the growth of the protein supplements market in the foreseeable future. Athletes, actively involved in sports or physical activities with structured training and competitions, often turn to protein supplements for muscle building and repair. These supplements aid athletes in recovering faster from workouts and returning to training more promptly. As an illustration, in March 2023, the National Collegiate Athletic Association reported a 5% increase in the number of student-athletes participating in NCAA women's championship sports, rising from 215,466 in 2021 to 226,212 in 2022. Consequently, the growing population of athletes is a significant factor propelling the expansion of the protein supplements market.

The protein supplements market is witnessing a notable trend of strategic partnerships. Companies within the protein supplement sector are actively engaging in strategic collaborations to broaden their market outreach and capitalize on mutual resources for new product development and marketing endeavors. In October 2021, a New Jersey-based collagen supplements creator formed a partnership with Entenmann's, owned by Bimbo Bakeries USA. This collaboration aims to introduce a novel collagen protein powder inspired by Entenmann's chocolate chip cookies. Entenmann, a US-based company specializing in the manufacturing and delivery of baked goods, is a key player in this strategic alliance.

Leading companies in the protein supplements market are innovating by introducing new products, such as plant-based protein supplements, to gain a competitive advantage. Plant-based protein supplements are dietary supplements sourced from plant origins such as peas, rice, soy, hemp, or other plant-based ingredients, offering a concentrated and convenient protein source for individuals seeking alternatives to animal-based options. For instance, in July 2022, Dymatize, a US-based nutritional supplements company, launched the Complete Plant Protein. This high-performance powder, fueled by five plant-based sources, ensures a comprehensive amino acid profile for optimal protein delivery pre- or post-workout. Boasting 25 grams of protein per serving, 160 calories or fewer, and no sugar, this vegan powerhouse is available in Creamy Chocolate and Smooth Vanilla flavors, providing a deliciously unique and versatile option without artificial colors or sweeteners, soy, or dairy ingredients. It caters to fitness enthusiasts seeking a clean and tasty choice to support muscle recovery and challenging fitness goals.

In February 2022, Nestle Health Sciences, a Switzerland-based provider of nutrition solutions, diagnostics devices, and drugs for specific target areas, acquired a majority stake in Orgain for an undisclosed amount. This strategic move by Nestle is aimed at expanding its product portfolio in the plant-based protein supplement sector and strengthening its market presence in the rapidly growing global plant-based product sector. Orgain, based in California, is a key player in providing plant-based nutritional products.

Major companies operating in the protein supplements market report are Nestle SA, Abbott Laboratories, GlaxoSmithKline PLC, Mondelez International Inc., ABB Ltd., Kerry Group PLC, Amway Corporation, Meiji Holdings Company Ltd., Glanbia PLC, Post Holdings Inc., Herbalife International of America Inc., The Hut Group PLC, The Himalaya Drug Company, The Nature's Bounty Co., NOW Health Group Inc., BPI Sports LLC., Scitec Nutrition Ltd., Quest Nutrition LLC, Nature's Best Isopure, thinkThin Inc., Reliance Vitamin Company Inc., MuscleTech Research and Development Inc., CytoSport Inc., Weider Global Nutrition LLC, Dymatize Enterprises LLC, MusclePharm Corporation, RSP Nutrition, Optimum Nutrition Inc., Amazing Grass LLC, Bank Simpanan Nasional, Cellucor Nutrition, Professional Supplements, Redcon1 LLC, Rule One Proteins LLC, Universal Nutrition, Vega Industries Private Limited, Garden of Life LLC, Sun Brothers LLC, Naked Nutrition.

North America was the largest region in the protein supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the protein supplements market share during the forecast period. The regions covered in the protein supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the protein supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Protein supplements offer various forms such as protein powder, protein bars, and ready-to-drink products. Protein powders are derived from plants, eggs, or milk, with additional components such as sugar, flavors, thickeners, vitamins, and minerals for enhanced functionality. Based on raw materials, protein supplements include casein, whey, egg, MPC, and soy protein supplements. These supplements are distributed through supermarkets, hypermarkets, online stores, and drug stores.

The protein supplements market research report is one of a series of new reports that provides protein supplements market statistics, including protein supplements industry global market size, regional shares, competitors with a protein supplements market share, detailed protein supplements market segments, market trends and opportunities, and any further data you may need to thrive in the protein supplements industry. This protein supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The protein supplements market consists of sales of soybean meal, essential amino acid, protein intake, proteins, amino acids, whey protein. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.