Ride-On Mower Market - Comprehensive Study and Strategic Assessment 2022-2027

KEY INSIGHTS

• The standard ride-on mower market is expected to add a revenue of $2.1 billion by 2027.
• The revenue from battery-powered ride-on mowers is expected to reach $3.5 billion by 2027 due to the increasing demand for environment-friendly products that helps in minimizing carbon emissions.
• The application of ride-on lawn mowers is expected to gain momentum in golf courses & other sports arenas due to their continued expansion & the development of new golf courses, thereby adding revenue of $1.6 billion from the segment by 2027.

RECENT DEVELOPMENTS IN THE GLOBAL RIDE-ON MOWER MARKET

• In March 2021, Cub Cadet launched the electric zero turn mower Ultima ZT1 42E and electric lawn tractor XT1 Enduro LT42E. These mowers offer two acres of cut time on a single charge and come with USB port charging.
• In 2021, EGO launched Power+ 52 Z6 Zero Turn Riding Mower, which offers a long battery life, a more expansive deck, and can mow an area up to 4 acres on a single charge.
• In December 2021, Stanley Black & Decker also acquired Excel Industries to expand into the turf equipment category, thereby offering Stanley Black & Decker access to other excel industries brands, including BigDog and Hustler Turf Equipment.
• In January 2022, The Toro Company, an outdoor environment solution provider, acquired Intimidator Group, a manufacturer of Spartan Mowers, a product line of zero-turn mowers, to expand into the fast-growing product line of zero-turn lawn mowers.

KEY FACTORS DRIVING THE GLOBAL RIDE-ON MOWER MARKET

Increasing Penetration of Recreational Facilities

• The value of green spaces is growing worldwide as many health and environmental benefits are linked with access to greenery.
• Recreational facilities such as parks, playgrounds, and others help strengthen the citizens' healthy and vibrant community. Moreover, it also helps in attracting home buyers & increases the value of the property close to the open space.
• Various countries' governments are investing significantly in the construction of outdoor open spaces.
• Such expansion of green spaces is boosting the demand for ride-on mowers in the market.

Growing Demand for Golf Courses

• Golf is increasingly becoming famous worldwide and is witnessing significant growth in participation year-over-year.
• In 2020, there were more than 38,000 golf courses spread over 205 countries worldwide, with most of the courses concentrated in the top golfing countries, including the US, Canada, the UK, Germany, Japan, France, Australia, and others.
• The growing participation in golf & the increasing penetration of golf courses boosts the demand for ride-on mowers.

SEGMENT REVIEW

• In 2021, standard ride-on mowers dominated the market due to their low cost and broader application across multiple areas. The segment is expected to grow at a CAGR of 6.42%. However, lawn tractors are expected to witness the fastest growth rate during the forecast period.
• Gasoline-powered ride-on mowers lead the market in terms of unit shipment. However, battery-powered lawn mowers are anticipated to observe the highest growth rates.
• The fuel used to operate the riding lawn mowers is evolving from gasoline to battery-powered ones as it helps in minimizing noise levels & constant engine maintenance requirements. Moreover, the modern Li-ion batteries are lighter in weight and last for a longer time as compared to traditional nickel-cadmium versions.
• The hydrostatic segment dominates the market; however, the electric motor is projected to grow faster during the forecast period.
• A lawn mower transmission transfers power from the engine to the mower wheels. It helps manage the equipment's speed by altering its torque to handle the challenging terrain with wet grass, tight corners, obstacles including trees, hills & inclines, and muddy ground. The hydrostatic transmission is the most common & popular transmission in the riding mowers market due to its smooth operation, ease of use, durability & better responsiveness.
• In 2021, the hydrostatic segment accounting for a revenue share of 67.32%, dominated the market. However, during the forecast period, the electric motor segment is expected to observe the fastest growth at a CAGR of 6.66%.

Market Segmentation by Product

• Standard Ride-On
• Zero-Turn
• Lawn Tractors
• Garden Tractors

Market Segmentation by Fuel Type

• Gasoline-Powered
• Battery-Powered
• Propane-Powered

Market Segmentation by End-User

• Professional Landscaping Services
• Golf Courses & Other Sports Arenas
• Residential
• Government
• Others

Market Segmentation by Transmission Type

• Hydrostatic
• Electric Motor
• Manual
• Others

Market Segmentation by Drive Type

• Two Wheel Drive
• Four-Wheel Drive

Market Segmentation by Start Type

• Push Start
• Key Start

Market Segmentation by Blade Type

• Standard Blades
• Mulching Blades
• Lifting Blades
• Cylinder Blades

Market Segmentation by Distribution Channel

• Offline
• Online

GEOGRAPHICAL OUTLOOK

Market Segmentation by Geography

• North America
• US
• Canada
• Europe
• UK
• Germany
• France
• Italy
• Spain
• Sweden
• Netherlands
• Belgium
• Poland
• Switzerland
• Finland
• Austria
• APAC
• China
• Australia
• Japan
• South Korea
• India
• Latin America
• Brazil
• Mexico
• Argentina
• Middle East & Africa
• Saudi Arabia
• UAE
• South Africa

VENDOR LANDSCAPE

Key Vendors

• ARIENS CO
• Deere & Company
• Honda Motor Company
• Husqvarna Group
• KUBOTA Corporation
• Stanley Black & Decker
• STIGA Group
• The Toro Company

Other Prominent Vendors

• AGCO Corporation
• AL-KO Gardentech
• Altoz
• AS-Motor
• Bad Boy Mowers
• Bobcat
• Briggs & Stratton
• Chervon Group
• Emak S.p.A
• Generac Power Systems
• Greenworks Tools
• IHI Shibaura Machinery Corporation

- Masport:

• Metalcraft of Mayville
• STIHL
• SUMEC Group Corp
• Swisher Inc.
• Techtronic Industries
• Textron Inc.
• The Grasshopper Company
• WALKER MANUFACTURING
• Wright Manufacturing
• Yangzhou Weibang Garden

KEY QUESTIONS ANSWERED