Gap, Inc. - SWOT Framework Analysis

  • ID: 567085
  • SWOT Analysis
  • 25 pages
  • Aruvian's R'search
1 of 4
Gap is an American multinational clothing and accessories retailer established in 1969 by Donald G. Fisher and Doris F. Fisher. Today, it is headquartered in San Francisco, California. There are five prominent divisions the company operates- the namesake banner, Banana Republic, Old Navy, Piperlime, and Athleta.

SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:

Internal factors – The strengths and weaknesses internal to the organization.
External factors – The opportunities and threats presented by the external environment.

The report analyzes GAP Inc in a SWOT analysis and looks at the company’s strengths, weaknesses, opportunities and threats in this comprehensive research report.
Note: Product cover images may vary from those shown
2 of 4
A. Executive Summary

B. A Brief Profile of the Company

C. SWOT Framework Analysis
C.1 Strengths to Build Upon
C.2 Weaknesses to Overcome
C.3 Opportunities to Exploit
C.4 Threats to Overcome

D. Glossary of Terms
Note: Product cover images may vary from those shown
3 of 4


4 of 4
Note: Product cover images may vary from those shown