The global webtoons market is projected to garner $56,092.8 million by 2030, growing from $3,745.4 million in 2021, at a healthy CAGR of 36.8% from 2021 to 2030.
Webtoons are a type of digital comic created in South Korea, which can be read on computers and mobile devices. Webtoons were relatively lesser known outside Korea when they initially debuted, but their popularity has grown after the successful launch of manhwa (a general Korean term for comics and print cartoons) and later most manhwas were published as webtoons, which was a worldwide success.
Increasing popularity of smartphones has led to a rise in number of webtoons viewers as they can easily view their favorite webtoons on their smartphones, which is further anticipated to drive market revenue growth. Webtoons are short and interesting Internet comics that are easier to develop and broadcast. They have already established themselves as a major part of the so-called ‘snack culture’, or the practice of ingesting small amounts of content in one's spare time.
Despite its early stage of commercialization, the webtoons market is expanding rapidly. The industry is still in its early stages of monetization, as content availability is less, making it possible for established and new players to explore and create employment from the industry. Moreover, in Korea, most of the webtoonists are also two to three years old professionally, which will further create market opportunities to grow well in the near future.
The webtoons industry has continued to develop over the last few years, recently reaching a new peak for users, surpassing 82 million monthly active users (MAU) in January 2022, up 10 million from January 2021. Webtoon's English, Spanish, Japanese, French, German, and Thai services also hit new highs in terms of daily active users (DAU). In January 2021, the company announced that monthly paid transactions had surpassed 100 billion won.
Despite the COVID-19 pandemic, the webtoons and web novel businesses are predicted to develop rapidly. As per analysis, number of D&C Media subscribers continues to rise, they are one of the most profitable content providers (CPs) in the industry. Its total number of webtoon subscribers increased by about 48% year over year to around 26 million in April 2020. According to D&C Media's valuation, the company is seeing robust growth in both exports and local demand, as well as solid profit margins. This will further create market opportunities for market players in the webtoons industry.
Some of the leading webtoons market players are NAVER Corp., Kakao Corp., Lezhin Entertainment, Tappytoon, ToryComics, Toomics Global, Ridibooks (RIDI Corp), KidariStudio, Webtoon Factory, and Izneo Webtoon.
Webtoons are a type of digital comic created in South Korea, which can be read on computers and mobile devices. Webtoons were relatively lesser known outside Korea when they initially debuted, but their popularity has grown after the successful launch of manhwa (a general Korean term for comics and print cartoons) and later most manhwas were published as webtoons, which was a worldwide success.
Increasing popularity of smartphones has led to a rise in number of webtoons viewers as they can easily view their favorite webtoons on their smartphones, which is further anticipated to drive market revenue growth. Webtoons are short and interesting Internet comics that are easier to develop and broadcast. They have already established themselves as a major part of the so-called ‘snack culture’, or the practice of ingesting small amounts of content in one's spare time.
Despite its early stage of commercialization, the webtoons market is expanding rapidly. The industry is still in its early stages of monetization, as content availability is less, making it possible for established and new players to explore and create employment from the industry. Moreover, in Korea, most of the webtoonists are also two to three years old professionally, which will further create market opportunities to grow well in the near future.
The webtoons industry has continued to develop over the last few years, recently reaching a new peak for users, surpassing 82 million monthly active users (MAU) in January 2022, up 10 million from January 2021. Webtoon's English, Spanish, Japanese, French, German, and Thai services also hit new highs in terms of daily active users (DAU). In January 2021, the company announced that monthly paid transactions had surpassed 100 billion won.
Despite the COVID-19 pandemic, the webtoons and web novel businesses are predicted to develop rapidly. As per analysis, number of D&C Media subscribers continues to rise, they are one of the most profitable content providers (CPs) in the industry. Its total number of webtoon subscribers increased by about 48% year over year to around 26 million in April 2020. According to D&C Media's valuation, the company is seeing robust growth in both exports and local demand, as well as solid profit margins. This will further create market opportunities for market players in the webtoons industry.
Some of the leading webtoons market players are NAVER Corp., Kakao Corp., Lezhin Entertainment, Tappytoon, ToryComics, Toomics Global, Ridibooks (RIDI Corp), KidariStudio, Webtoon Factory, and Izneo Webtoon.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the webtoons market analysis from 2021 to 2030 to identify the prevailing webtoons market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the webtoons market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global webtoons market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Types
- Comedy
- Action
- Sci-Fic
- Horror
- Romance
- Others
By Revenue Model
- Subscription Based
- Adds bases
By Application
- Mobile
- Laptop
- Tablets
- Television
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Malaysia
- Rest Of Asia Pacific
- LAMEA
- Brazil
- Saudi Arabia
- UAE
- South Africa
- Rest of LAMEA
Key Market Players
- NHN COMICO CORP
- SIDEWALK GROUP
- MARVEL UNLIMITED
- naver webtoon corp
- Kakao Corp.
- Lezhin Entertainment
- TAPPYTOON
- BOMTOON
- DAUM WEBTOON AND COMPANY
- IZNEO WEBTOON
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: WEBTOONS MARKET, BY TYPES
CHAPTER 5: WEBTOONS MARKET, BY REVENUE MODEL
CHAPTER 6: WEBTOONS MARKET, BY APPLICATION
CHAPTER 7: WEBTOONS MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Webtoons Market," the webtoons industry was valued at $3.7 billion in 2021, and is estimated to reach $56.1 billion by 2030, growing at a CAGR of 36.8% from 2022 to 2030.Webtoons are a type of digital comic created in South Korea that can be read on computers and mobile devices. Webtoons were relatively unknown outside Korea when they initially debuted, but their popularity has grown since success of manhwa webtoons (a general Korean term for comics and print cartoons). Digital manhwa has become more popular in the country due to user-friendly interface of webtoons apps. Webtoons are a type of Internet comic that are easier to create and distribute as they are shorter and more precise. People who primarily use webtoons for entertainment are always looking for new and interesting content. The market trend is towards spending more time on entertainment, which has further resulted in an increase in demand for new series of webtoons. However, webtoons are only available to read online, and as the plots are short, there are not enough chapters to generate a print edition. Furthermore, many artists included in webtoon programs are amateurs, which may cause readers to be disappointed by the quality and level of the webtoon.
Digital comics have considerably reduced the cost and requirement for drawing instruments such as screen tone and drawing pens. It is anticipated that webtoons are expected to provide huge growth opportunities in the digital entertainment industry. Webtoons are made up of vertically oriented images that can be scrolled from top to bottom, allowing designers to present one enormous image on mobile or tablet. These factors are anticipated to boost the webtoons market size over the forecast period.
The webtoons industry is segmented on the basis of type, revenue model, application, and region. By type, the market is classified as comedy, action, sci-fi, horror, romance, and others. By revenue model, the market is classified as subscription based and advertisement based. By application, it is classified as mobile, tablets, laptop, and television. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report offers a comprehensive analysis of the global webtoons market forecast trends by thoroughly studying different aspects of the market including major segments, market statistics, market dynamics, regional market outlook, investment opportunities, and top players working towards the growth of the market. The report also sheds light on the present scenario and upcoming trends & developments that are contributing to the growth of the market. Moreover, restraints and challenges that hold power to obstruct the market growth are also profiled in the report along with the Porter’s five forces analysis of the market to elucidate factors such as competitive landscape, bargaining power of buyers and suppliers, threats of new players, and emergence of substitutes in the market.
Some of the leading webtoons market players are NAVER Corp., Kakao Corp., Lezhin Entertainment, Tappytoon, ToryComics, Toomics Global, Ridibooks (RIDI Corp), KidariStudio, Webtoon Factory, and Izneo Webtoon.
Impact of COVID-19 on the Global Webtoons Market
- The COVID-19 pandemic had a favorable influence on the global webtoons market. Webtoon is a South Korean digital comic’s platform, which is involved in the COVID-19 campaign. On April 11, 2020, the Indonesian version of Webtoon launched a comic anthology written by connected authors that offers varied health advice, cleanliness protocols, and positive messages regarding the pandemic.
- Indonesian Webtoon created a compilation titled 'Sehatsehat, Ya!' on April 05, 2020. More than 40 authors contributed to this collection, all of whom are linked with Webtoon Indonesia. There are 44 episodes in total, each of which is drawn by a different creator and conveys a distinct message. This collection's major focus is awareness regarding the COVID-19. This includes messages such as wearing masks, washing hands, and maintaining social distance.
- Despite the impact of COVID-19, webtoons companies are enjoying incredible growth, as one may watch content/series everywhere. The companies are planning to expand in two ways: by increasing the number of creators on the platform and by increasing the number of readers. As per the webtoons market analysis conducted, it has been observed that the massive surge in the number of creators and volume of content produced during the pandemic. As a result, the number of readers and revenue has increased.
Key Findings of the Study
- The study provides indepth analysis of webtoons market share across the globe
- On the basis of type, the romance sub-segment is predicted to have the fastest growth rate in the global market during the forecast period
- On the basis of the revenue model, the subscription-based sub-segment is expected to have the fastest growth rate in the global market during the prediction time
- On the basis of application, the mobile sub-segment is projected to have the fastest growth rate in the global market during the projection years
- On the basis of region, Asia-Pacific region market registered a dominant market share in 2021. Europe region market is projected to have the fastest growth rate during the forecast period.
Companies Mentioned
- Nhn Comico Corp
- Sidewalk Group
- Marvel Unlimited
- Naver Webtoon Corp
- Kakao Corp.
- Lezhin Entertainment
- Tappytoon
- Bomtoon
- Daum Webtoon and Company
- Izneo Webtoon
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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