Analysis of Omnicom Group

  • ID: 568658
  • Company Profile
  • 100 pages
  • Aruvian's R'search
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The Omnicom Group is a leading advertising and marketing company. The company operates around the world and provides a wide variety of services such as specialty communications, public relations, customer relationship management and, of course, advertising. The company is also active in the field of media planning and buying, mobile marketing, non-profit marketing, etc.

Analysis of Omnicom Group is a complete and comprehensive analysis of Omnicom Group, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself.

Company analysis includes a history of Omnicom Group, a business segment analysis of the segments Omnicom Group operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors.

A financial analysis of Omnicom Group is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more.

A SWOT Framework Analysis of Omnicom Group completes this in-depth company analysis.
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1. Executive Summary

2. Looking at the Industry
2.1 Industry Definition
2.2 Brief Profile of the Industry
2.3 Impacts on the Industry
2.4 Challenges Facing the Industry
2.5 Future Perspective

3. Industry Porter’s Five Forces Analysis
3.1 Introduction
3.2 Bargaining Power of Buyers
3.3 Bargaining Power of Suppliers
3.4 Competitive Rivalry in the Industry
3.5 Threat of New Entrants
3.6 Threat of Substitutes

4. Looking at Omnicom Group
4.1 Company Profile
4.2 History of the Company
4.3 Ownership Pattern in the Company
4.4 Organizational Divisions
4.5 Profiling the Key Executives
4.6 Products & Services

5. Looking at Business
5.1 Business Segments
5.2 Geographical Segments
5.3 Company Subsidiaries

6. Omnicom Group: SWOT Framework Analysis
6.1 Strengths to Build Upon
6.2 Weaknesses to Overcome
6.3 Opportunities to Exploit
6.4 Threats to Overcome

7. Profiling the Competition
7.1 Dentsu Inc
7.1.1 Corporate Profile
7.1.2 Business Segment Analysis
7.1.3 Financial Analysis
7.1.4 SWOT Analysis
7.2 The Interpublic Group of Companies Inc
7.2.1 Corporate Profile
7.2.2 Business Segment Analysis
7.2.3 Financial Analysis
7.2.4 SWOT Analysis
7.3 WPP PLC
7.3.1 Corporate Profile
7.3.2 Business Segment Analysis
7.3.3 Financial Analysis
7.3.4 SWOT Analysis

8. Omnicom Group: Financial Analysis
8.1 Current Financials
8.2 Balance Sheet
8.3 Profit & Loss Statement
8.4 Ratio Analysis

9. Omnicom Group: Future Perspective

10. Glossary of Terms
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Dentsu Inc
The Interpublic Group of Companies Inc
WPP PLC
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Note: Product cover images may vary from those shown
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