Europe Self Propelled Lawn Mowers Market - Comprehensive Study & Strategic Assessment 2022-2027

Increasing commercial projects and the number of public parks and lawn areas are boosting the demand for self propelled lawn mowers in Europe. Further, the self propelled lawn mowers are becoming a mainstream product, thereby witnessing high adoption among European end-users.

Golf has a well-established market in Northern and Western Europe and has significantly gained momentum in recent years. Out of the top 20 countries in the number of golf courses, nearly 50% belong to the European region. Moreover, the constant governmental investments in projects involving the conservation of lawns, such as surging tourism & maintenance in urban green spaces, are expected to boost the self propelled lawn mowers market across the region. The European Environment Agency (EEA) study states that the penetration of green spaces among cities in Northern and Western Europe is higher than in Southern and Eastern Europe. Hence, the demand for self propelled lawn mowers to mow these areas is expected to be higher in the north and west regions.

While batteries will be the primary power source, small combustion engines are expected to supplement alternative power fuels, and power sources such as propane will become mainstream. Electric cutting units and traction power will likely find their way into golf course mower equipment. Further, with the growing awareness about sustainability & automation, robotic lawn mowers are increasingly gaining momentum in the European market. Also, the ever-increasing usage of artificial grass in various sports arenas to minimize maintenance costs is expected to hamper the demand for self propelled lawn mowers in the European market during the forecast period.

KEY HIGHLIGHTS

1. Green spaces such as parks, private gardens, allotments, and others account for more than 40% of the city area in 38 European Economic Area (EEA) countries. Stockholm, Dublin, Athens, and Brussels are some of the leading cities in terms of Urban Green Space across the Europe region.
2. Advancements in terms of battery technology have only recently become viable for the commercial market. Landscapers are increasingly confident about adding these mowers to their fleet as they allow them to keep out the noise, reduce downtime, charge faster, and reduce exhaust to the minimum.
3. Gasoline-powered equipment has been conventionally used on a large scale. It is a de-facto piece of equipment used by landscapers as they are versatile in terms of the models they are incorporated. However, the use of electric and battery-powered self-propelled mowers is limited to more specific models and finds a higher adoption in developed European countries.
4. Lawns have widespread prominence in Germany due to historical conversions of native landscapes into lawns; thus, the country is one of the largest Europe self propelled lawn mowers market.
5. To counter climate change and boost the quality of life of its 1.4 million residents by 2030, Milan is going green, thus driving Italy's market for self propelled lawn mowers.
6. Many landscape businesses are moving to propane-powered equipment, citing ease, saving fuel, environment friendly, and less wear and tear.

DRIVING FACTORS

Rising Demand for Home Ownership & Home Improvement

The penetration of residential lawns is high in countries such as Poland, Norway, Spain & Italy due to the high homeownership rates. The single-residential ownership is expected to grow across the region due to the high-income levels of individuals & high standard of living. In 2020, nearly USD 440 billion was spent on home improvement across Europe. Hence, such expansion of home ownership and home improvements is leading to the growth of landscaping services and therefore boosting Europe self propelled lawn mowers market.

Growing Landscaping Industry

Greenlight Landscape, AMW Lawns & Landscapes, and West Hill Garden & Landscaping Services Ltd. are some of Europe's vital landscaping service providers. Construction activity witnessed significant growth in Europe. In this area, the community is spending primarily on restoring old houses and lawns. This trend is expected to generate more interest in European landscape architecture. Many established projects, such as The Science and Technical Pool in Paris, Solar City in Austria, and others, require maintenance landscaping services. As more projects are in the pipeline, the need for landscaping services will increase; hence enhancing Europe self propelled lawn mowers market.

SEGMENTATION ANALYSIS

• The gasoline-powered self propelled lawn mowers dominated the Europe self propelled lawn mowers market in revenue and unit shipments. The high power and better efficiency drive the demand for these lawnmowers. However, the rising fuel cost in various countries such as Poland and others is expected to hamper the demand for these lawn mowers in the market during the forecast period. Further, the battery-powered self propelled lawn mowers are expected to generate a revenue of USD 738.25 million in 2027, witnessing an absolute growth of 58.12% compared to 2021 in the Europe self propelled lawn mowers market.
• The residential segment accounts for a revenue share of 55.51% and is expected to lead the Europe self propelled lawn mowers market during the forecast period. The highest percentage of this segment is due to the increasing inclination of the population toward gardening activities, leading to the expansion of the lawns and green acreage across single & multi-family housing units.
• The rear-wheel drive segment dominated the market and is expected to add a revenue of USD 598.12 million during the forecast period.
• The recoil start under the start type segment contributes the largest revenue and is expected to grow at a CAGR of 6.38% during the forecast period.
• The offline distribution channel dominated the Europe self propelled lawn mowers market and accounted for a revenue share of 61.97%. This segment is expected to witness an incremental growth of USD 447.34 million during the forecast period. Factors such as the broader reach in areas that lack better connectivity and high consumer trust associated with personally experiencing the quality of products are driving the growth of this segment.

Segmentation by Fuel Type

• Gasoline-Powered
• Battery-Powered
• Electric-Corded
• Propane-Powered

Segmentation by Drive Type

• RWD
• FWD
• AWD

Segmentation by End-User

• Professional Landscaping Services
• Golf Courses & Other Sports Arenas
• Residential
• Government & Others

Segmentation by Blade Type

• Standard Blades
• Mulching Blades
• Lifting Blades
• Cylinder Blades

Segmentation by Start Type

• Recoil Start
• Push Start
• Key Start

Segmentation by Distribution Channel

• Offline
• Online

REGIONAL ANALYSIS

The U.K. region dominates the Europe self propelled lawn mowers market, growing at a CAGR of 6.66% during the forecast period. In developing European countries, the construction of public gardens, parks, and commercial business complexes will likely drive the Europe self propelled lawn mowers market's growth. The rising construction of new residential properties will propel the demand for landscaping services, which, in turn, will boost the replacement of old self-propelled lawn mowers, thereby driving the demand for self propelled lawn mowers.

In Germany, the traditional lawn mower market is reaching its maturity, with new sales required to be driven by introducing innovative lifestyle products. German consumers are tech-savvy, and they prefer quality products with advanced features. Vendors are adding new and advanced features to self propelled lawn mowers with technological advancements. Husqvarna, STIGA, and The Toro Company are the leading vendors in Germany. Thus, Germany's self-propelled lawn mower market has witnessed positive and significant growth in recent years.

Segmentation by Geography

• Europe
• U.K.
• Germany
• France
• Spain
• Italy
• Sweden
• Netherlands
• Belgium
• Poland
• Switzerland
• Finland
• Austria

VENDOR LANDSCAPE

The Europe self propelled lawn mowers market consists of vendors such as Honda Motor Company, Deere & Company, Ariens Company, Kubota Corporation, Stanley Black & Decker, and Husqvarna. The vendors aim to gain product and analytics leadership status to deliver best-in-class optimized solutions through a mix of specialized equipment and responsive distributor services. Also, the increased focus on introducing advanced technologies and innovations in its product line-up/segments will enable vendors to gain a competitive edge in the market.

Mergers & acquisitions will enable AriensCo to expand its presence in the untapped markets and widen its product portfolio. For instance, in May 2021, AriensCo acquired AS-Motor, a Germany-based mowers manufacturer, which sells its mower products via 100 dealers in France; over 300 dealers in Germany; and distributors in the rest of the world and Europe. This acquisition enabled AriensCo to expand its reach across the European region.

Key Vendors

• AriensCo
• Deere & Co.
• Honda
• Husqvarna Group
• Kubota Corporation
• Stanley Black & Decker
• STIGA Group
• The Toro Company

Other Prominent Vendors

• Alfred Karcher SE & Co. KG
• AL-KO Gardentech
• AS-Motor
• Briggs & Stratton
• Chervon Group
• Cobra
• Einhell Germany AG
• Emak Group
• Generac Power Systems
• Greenworks Tools
• IHI Shibaura Machinery Corporation
• Makita
• Masport
• Positecgroup
• STIHL
• SUMEC Group Corp.
• Techtronic Industries

KEY QUESTIONS ANSWERED

1. How big is Europe self propelled lawn mowers market?
2. What is the growth rate of the Europe self propelled lawn mowers market?
3. What will be Europe self propelled lawn mowers market size in terms of volume in 2027?
4. Who are the key players in the Europe self propelled lawn mowers market?
5. What are the market trends impacting the Europe self propelled lawn mowers market?
6. Which country holds the largest share in the Europe self propelled lawn mowers market?