U.S. Self Propelled Lawn Mowers Market - Comprehensive Study & Strategic Assessment 2022-2027

The landscaping industry is one of the key contributors to the U.S. self propelled lawn mowers market. Florida, California, and New York are the key landscaping service markets. Moreover, single-family homes with an average income of over $95,000 are boosting the landscaping service industry across the country, which is expected to support the U.S. self propelled lawn mowers market.

The U.S. self propelled lawn mowers market shipments are expected to reach 3,342.68 thousand units by 2027. The industry witnessed a moderate rise in demand across the U.S. due to the increased participation in landscaping activities and increased government investments in parks & playground construction. Moreover, the penetration of over 600,000 landscaping service providers across the country supports industry growth.

The self-propelled mowers are ideal for lawns spread over an area of 0.25 acres (10,890 square feet) to 1 acre (43,560 square feet). Most residential lawns across the country have an average lawn size of 10,000-15,000 square feet, which is expected to decline further due to the increasing size of American houses. Hence, such a reduction in lawn areas is expected to hamper the demand for self propelled lawn mowers in the market during the forecast period. During the pandemic, garden landscaping dominated the market among all the home improvement activities. This rise in landscaping activities supported the demand for the U.S. self propelled lawn mowers market.

KEY HIGHLIGHTS

• There are various regulations & standards in place that take care of the equipment's safety, performance & labeling requirements.
• In the U.S., lawns cover an area of 40-50 million acres, propelling the demand for backyard beautification and boosting the U.S. self propelled lawn mowers market.
• The rising consumer awareness about sustainability encourages individuals to adopt technology that minimizes carbon emissions and helps save the environment. Hence, such factors are expected to deviate the consumer's demand from gasoline toward battery-powered equipment.
• Droughts hamper market demand due to the water usage restriction that reduces lawn acreage and maintenance. In the Western parts of the U.S., many cities such as Las Vegas and California offer incentives to xeriscape their lawns and impose fines for not following watering schedules.
• RWD self-propelled thought costs significantly more than the FWD mowers but offers good traction, requiring little force for mowing any terrain.

MARKET DRIVING FACTORS

Growth in Commercial Construction

The construction of hotels, amusement parks, private & government offices, and sports & convention centers is growing, supporting the commercial construction industry. The New Jersey Department of Environmental Protection has planned to offer nearly USD 87 million in funding to non-profit land trusts and local governments for developing parks and open spaces. New York City, Los Angeles, Dallas, and Atlanta are the key cities with the largest number of hotel construction in the pipeline. In Manhattan, 12 million square feet of new office space are expected to be available by 2022. Hence, such expansion of commercial projects is expected to support the U.S. self propelled lawn mowers market.

Advances in Battery Technology

The development of Li-ion batteries has revolutionized the lawn mowing industry. Li-ion battery offers various benefits such as energy density, low self-discharge, long cycling performance, etc. One of the key focus areas for vendors is maximizing battery efficiency to improve its run time and suitability for large acreage. The declining cost of these batteries due to the increased usage of battery-powered self-propelled mowers will boost the U.S. self propelled lawn mowers market.

SEGMENTATION ANALYSIS

• The gasoline-powered self propelled lawn mowers dominated the U.S. self propelled lawn mowers market in revenue and unit shipments. The high power and better efficiency drive the demand for these lawnmowers in the industry. However, the battery-powered self-propelled lawn mowers market is expected to generate a revenue of USD 643.79 million by 2027, witnessing an absolute growth of 43.07% compared to 2021.
• The U.S. self propelled lawn mowers market on the basics of end-user is dominated by the residential segment and is projected to grow further at a CAGR of 5.12% during the forecast period. The highest share of this segment is due to the increasing inclination of the population toward gardening activities, leading to the expansion of the lawns, playgrounds, and green acreage across single and multi-family housing units.
• Rear Wheel Drive is the significant revenue-generating segment by drive type. It is expected to dominate the U.S. self propelled lawn mowers market during the forecast period by adding revenue of $418.02 million by 2027.
• The push start segment under the start type is expected to witness the fastest growth rate at a CAGR of 6.10% during the forecast period as it offers an easy mechanism to start the equipment.
• The offline distribution channel dominates the U.S. self propelled lawn mowers market and accounts for a revenue share of 61.80%. This segment is expected to witness an incremental growth of USD 302.13 million during the forecast period. Factors such as the broader reach in areas that lack better connectivity and high consumer trust associated with personally experiencing the quality of products are driving the growth of this segment.

Segmentation by Fuel Type

• Gasoline-Powered
• Battery-Powered
• Electric-Corded
• Propane-Powered

Segmentation by Drive Type

• RWD
• FWD
• AWD

Segmentation by End-User

• Professional Landscaping Services
• Golf Courses & Other Sports Arenas
• Residential
• Government & Others

Segmentation by Blade Type

• Standard Blades
• Mulching Blades
• Lifting Blades
• Cylinder Blades

Segmentation by Start Type

• Recoil Start
• Push Start
• Key Start

Segmentation by Distribution Channel

• Offline
• Online

REGIONAL ANALYSIS

The U.S. accounts for a revenue share of 79.32% in the North American self propelled lawn mowers market. The Southern region accounts for a revenue share of 33.26% and holds the highest U.S. self propelled lawn mowers market share. The high percentage is attributed to the concentration of a large population base as compared to other regions in the U.S., leading to the presence of a large number of household units across the region and high demand for the equipment and landscaping services from the residential sector, hence supporting the industry growth.

The Western region of the U.S. is expected to witness the fastest growth rate globally, adding an incremental revenue of USD 176.74 million during the forecast period. The growth is attributed to the high median income in states such as California, Washington, Colorado, Utah, and others. Moreover, according to the U.S. Bureau of Economic Analysis, from Q2-Q3 2021, Colorado and Utah witnessed the highest increase in personal income of around 5.9% and 5.7%, respectively, in the Western region. Hence, such income growth is expected to shift consumer interest from manual to self-propelled products, thereby boosting the demand for self propelled lawn mowers in the market during the forecast period.

Segmentation by Geography

• Southern US
• Western US
• Midwest US
• Northeastern US

VENDOR LANDSCAPE

The U.S. self propelled lawn mower market caters to multiple vendors, such as Stanley Black & Decker, Kubota Corporation, Deere & Company, Bad Boy Mowers, CHERVON Group, and others. Since the industry is characterized by low product differentiation, the vendors try to gain a competitive edge by offering better customer service and tapping the market through word-of-mouth. Manufacturers also provide extensive discounts, promotions, and zero percent financing options to improve brand consideration and boost sales.

Key Vendors

• AriensCo
• Deere & Co.
• Honda
• Husqvarna Group
• Kubota Corporation
• Stanley Black & Decker
• STIGA Group
• The Toro Company

Other Prominent Vendors

• Alfred Karcher SE & Co. KG
• AS-Motor
• Bad Boy Mowers
• Briggs & Stratton
• Chervon Group
• Einhell Germany AG
• Emak Group
• Generac Power Systems
• Greenworks Tools
• Makita
• Masport
• Metalcraft of Mayville
• Positecgroup
• Snow Joe
• STIHL
• SUMEC Group Corp.
• Swisher Inc.
• Techtronic Industries
• Wright Manufacturing

Recent Developments in the Mergers, Acquisitions & Partnerships

• In January 2021, DEWALT unveiled its 2×20 Max Self-Propelled Mower that features an efficient brushless direct drive motor lasting up to 1 hour on a single charge. The company expanded its line of 20V MAX* systems of 200+products with the launch of this self propelled lawn mower.
• In December 2021, Stanley Black & Decker acquired the remaining 80% stake in MTD Holding Inc., a manufacturer of outdoor power equipment, for a value of over USD 1.6 billion.
• In May 2021, AriensCo., a lawn and snow equipment manufacturer, acquired AS-Motor, a Germany-based professional mowing solution manufacturer, enabling the company to expand its presence in the European market.

KEY QUESTIONS ANSWERED

1. What will be the U.S. self propelled lawn mowers market size by 2027?
2. What is the growth rate of the U.S. self propelled lawn mowers market?
3. What will be the U.S. self propelled lawn mower market size in terms of volume in 2027?
4. Who are the major vendors in the U.S. self propelled lawn mower market?
5. Which region holds the highest U.S. self propelled lawn mower market share?
6. What are the key trends in the U.S. self propelled lawn mower market?