Window Film Global Market Report 2024

The window film market size has grown strongly in recent years. It will grow from $15.21 billion in 2023 to $16.4 billion in 2024 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to energy efficiency trends, solar control and UV protection, privacy and security concerns, aesthetic and decorative purposes, and government initiatives.

The window film market size is expected to see strong growth in the next few years. It will grow to $22.02 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The anticipated growth in the forecast period is driven by green building trends, a growing awareness of health risks associated with building materials, the integration of smart building technologies, increased commercial applications, architectural innovations, and a heightened emphasis on privacy. Major trends expected in this period include a surge in automotive applications for films, a focus on sustainable and recyclable film materials, rising demand for security and safety films, the use of anti-glare and anti-reflective films, and increased technological integration for enhanced film performance.

The window film market is poised for growth due to the increasing demand for energy-efficient buildings. Energy-efficient buildings aim to provide comfortable living or working environments while minimizing energy consumption. Window films play a crucial role in this by helping to regulate temperatures within buildings, reducing heat loss in winter and heat gain in summer. This contributes to overall energy efficiency by reducing the need for excessive heating or cooling. For example, a study by the U.S. Environmental Protection Agency in February 2021 revealed that buildings that consistently benchmarked their energy use experienced an average annual energy reduction of 2.4%. This demonstrates the potential impact of energy-efficient measures in buildings. As a result, the growing emphasis on energy efficiency in buildings is expected to drive the demand for window films, which play a key role in enhancing energy performance and sustainability.

The expansion of the window film market is expected to be driven by its increased usage in the automotive sector. This industry encompasses companies engaged in conceiving, crafting, producing, promoting, and vending motor vehicles. Window films in automobiles serve to enhance the vehicle's visual appeal, elevate passenger comfort, and offer safety advantages by diminishing glare, shielding against harmful UV rays, and augmenting privacy. Consequently, these enhancements contribute significantly to the overall driving experience and occupants' well-being. A notable instance from May 2023, as per reports issued by the European Automobile Manufacturers Association (ACEA), a Belgian association representing automobile manufacturers, recorded a global production of 85.4 million motor vehicles, reflecting a 5.7% surge compared to 2021. Therefore, the heightened application of window films within the automotive domain remains a prime factor propelling the window film market's growth.

Technological advancements are a leading trend in the window film market, with major companies concentrating on the development of advanced solutions to bolster their market presence. For example, in November 2023, Contra Vision Ltd., a US-based manufacturer, introduced a new range of privacy window films. These films are designed to offer sophisticated and stylish privacy solutions while providing benefits such as UV protection and energy efficiency.

Prominent companies in the window film market are directing their efforts towards developing innovative products such as decorative architectural window film, which offers a versatile and easy-to-install solution for enhancing interior spaces. Decorative architectural window film is designed to improve the aesthetics and functionality of windows in various settings, including residential, commercial, and industrial buildings. For example, in April 2022, Avery Dennison Corporation, a US-based adhesive manufacturing company, introduced a new decorative architectural window film known as Dusted Crystal. This frosted film is available in both matte and luster finishes, providing privacy while creating a translucent light effect for interior environments that use glass to delineate specially designed spaces.

In January 2022, National Glazing Solutions (NGS), a US-based construction engineering company, acquired CHB Industries Inc. for an undisclosed sum. This acquisition represents an exciting opportunity for NGS, as it brings together the expertise, assets, and 30 years of industry experience from CHB, strengthening NGS's team and positioning the combined entity for success. CHB Industries Inc., based in the US, specializes in solar window tinting & security film, decorative graphics, and glazing enhancement film.

Major companies operating in the window film market report are 3M Company, Toray Plastics (America) Inc., Eastman Chemical Company, Bekaert Specialty Films LLC, Reflectiv SAS, Lintec Corporation, Avery Dennison Corporation, Haverkamp GmbH, Saint-Gobain Solar Gard LLC, Hanita Coatings RCA Ltd., Madico Inc., Polytronix Inc., SunTek Window Films, Johnson Window Films Inc., Garware Sun Control Film, Nexfil Co. Ltd., Solyx Films SA Pty Ltd., Purlfrost Inc., Rayno Window Film, V-KOOL International Pte Ltd., American Standard Window Film, Armolan Window Film, The Window Film Company Inc., Jupiter International Limited, Wintech Window Films, Global Window Films, Hüper Optik.

Asia-Pacific was the largest region in the window film market in 2023 and is expected to be the fastest-growing region in the window film market report during the forecast period. The regions covered in the window film market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the window film market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Window films come in various types, including sun control, decoration, security & safety, and privacy films. Sun control window film consists of thin plastic films applied to window glass to reduce heat transmission from the outside. These films find applications in automotive, residential, commercial, and marine settings.

The window film market research report is one of a series of new reports that provides window film market statistics, including window film industry global market size, regional shares, competitors with window film market share, detailed window film market segments, market trends and opportunities, and any further data you may need to thrive in the window film industry. This window film market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The market consists of sales of metalized films, coloured or dyed film, deposited films, and hybrid films. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.