Health Care Social Media Global Market Report 2024

The health care social media market size has grown strongly in recent years. It will grow from $12.4 billion in 2023 to $13.45 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth observed in the historical period can be ascribed to the increasing empowerment of patients, the regulatory environment, health awareness campaigns, collaboration, and knowledge sharing, as well as the emphasis on patient-centric care.

The health care social media market size is expected to see strong growth in the next few years. It will grow to $19.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.4%. The anticipated growth in the forecast period can be linked to the integration of telehealth, the impact of global health crises, the emergence of virtual communities and support groups, the evolving regulatory landscape, and an increased emphasis on mental health. Noteworthy trends expected in the forecast period encompass the integration of AI and data analytics, technological advancements, the growing digitalization in healthcare, the use of gamification for health promotion, and the incorporation of AI and chatbots for healthcare support.

The healthcare social media market is anticipated to grow with the increased use of the internet and social media. The growing demand for social media is driven by factors such as increased internet penetration, rising social media subscriptions, and improved communication needs. During the COVID-19 pandemic, the use of smartphones, social media, and the internet witnessed a significant surge due to extended quarantine periods and work-from-home scenarios. The growth in social media and internet usage has contributed to increased healthcare social media use, providing tools for medical practitioners to share information, discuss healthcare policies, and raise health awareness. According to the International Telecommunication Union (ITU), the number of internet users increased from 4.1 billion in 2019 to 4.9 billion in 2021 during the COVID-19 pandemic. Thus, the rising internet and social media usage are expected to drive the healthcare social media market.

The healthcare social media market is expected to be driven by the rise of health influencers. Health influencers, often found on social media platforms, share information and advice on health and wellness based on personal experiences or expertise. Social media platforms serve as channels for individuals to share feedback about healthcare providers, facilities, and services. A survey by CharityRx in September 2022 revealed that one-third of Gen Zers turned to TikTok for advice on anxiety, and 44% consulted YouTube before their doctors. The rise of health influencers is evident, with 1 in 5 Americans trusting them more than medical professionals, indicating a growing trend in seeking relatable, online sources for personal health management.

Technological advancement stands out as a prominent and growing trend. Information technology in health care social media presents numerous opportunities to enhance and transform healthcare practices. These advancements aim to improve clinical outcomes, streamline care coordination, enhance practice efficiencies, and facilitate the collection of data over time. Major companies in the healthcare social media market are actively pursuing technological advancements in their platforms to aid healthcare professionals in learning and educating patients and their families. For instance, in July 2021, LiveWorld, a US-based digital agency specializing in social media and technology solutions, initiated a dedicated Healthcare Professional (HCP) social media practice to address the evolving needs of pharmaceutical brands. This initiative focuses on enhancing non-personal promotion (NPP), sustaining medications and innovations, and fostering meaningful interactions with healthcare providers.

Major companies are focusing on product innovation, particularly the development of a social media app designed to combat the spread of health misinformation. This digital platform enables users to create, share, and interact with content, emphasizing stringent verification of health experts' credentials and a medical advisory board of Ivy League physicians. For instance, in January 2023, Tell Health Inc., a US-based company, launched the Tell social media app with innovative features to address the challenges of health misinformation in the healthcare social media market. By providing a reliable source for physician-verified health information, this app effectively combats the spread of health misinformation and contributes to maintaining the integrity of health information on social media.

In July 2022, Amazon.com, a US-based e-commerce giant, completed the acquisition of One Medical for an estimated $3.9 billion. This strategic move aims to enhance the delivery of healthcare services, emphasizing a technology-driven, human-centered approach. One Medical, a US-based organization specializing in virtual care services and technology-powered primary care, is expected to contribute to the improved team environment and overall value.

Major companies operating in the health care social media market report are Mayo Clinic, Cleveland Clinic, Johns Hopkins Medicine, WebMD Health Corp., Medici Health Corporation, CareHubs Inc., Doximity Inc., QuantiaMD Inc., Healthline Media Inc., Figure Eight Federation Inc., HealthLoop Inc., PatientsLikeMe Inc., HealthTap Inc., WEGO Health Inc., MyHealthTeams Inc., MedHelp Inc., HealthBoards Inc., DailyStrength Inc., Sermo, Student Doctors Network Inc., Nurse Zone Inc., CureTogether Inc., MomMD LLC, HealthUnlocked, Orthomind LLC, All Nurses Inc., Medscape Inc., Doctella Inc., Inspire Health Network Inc., Smart Patients LLC.

North America was the largest region in the healthcare social media market in 2023. The regions covered in the health care social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the health care social media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary components of health care social media are hardware, software, and services. Hardware in health care social media includes tools and devices such as smartphones, laptops, tablets, PCs, and others. Health care social media products such as YouTube, Twitter, Instagram, Facebook, Tumblr, and SnapChat are used by hospitals, medical professionals, research institutes, biotechnology companies, patients, and other end users.

The health care social media market research report is one of a series of new reports that provides health care social media market statistics, including health care social media industry global market size, regional shares, competitors with a health care social media market share, detailed health care social media market segments, market trends and opportunities, and any further data you may need to thrive in the health care social media industry. This health care social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The healthcare social media market includes revenues earned by entities by telecare, mhealth, health analytics and digital health using social media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.