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In-game Advertising Market: Global Market Size, Forecast, Insights, and Competitive Landscape

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    Report

  • 140 Pages
  • December 2022
  • Region: Global
  • Prodture
  • ID: 5715312
The global in-game advertising market is expected to grow at a CAGR of around 11.2% during 2023-2030. This report on global in-game advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global in-game advertising market by segmenting the market based on type, device type, and region. Also, detailed profiles of companies operating in the in-game advertising market are provided in this report. We believe that this report will aid the professionals and industry stakeholders in making informed decision.

Market Drivers

  • Increasing Number of Gamers
  • Growing Partnership Between Advertisers
  • Rising Popularity in Social and Mobile Gaming

Market Challenges

  • Rise in the Use of Advertising Blocking Solutions
  • Increasing Time and Cost of Developing New Games

Historical & Forecast Period

  • Base Year: 2022
  • Historical Period: 2018-2022
  • Forecast Period: 2023-2030

Market by Type

  • Static Ads
  • Dynamic Ads
  • Advergaming

Market by Device Type

  • PC/Laptop
  • Smartphone/Tablet

Market by Region

  • Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Rest of Europe
  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Rest of Asia Pacific
  • Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • Turkey
  • Iran
  • Rest of Middle East & Africa

Table of Contents

1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions

2. Key Insights

3. Global In-game Advertising Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges

4. Global In-game Advertising Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19

5. Global In-game Advertising Market by Type
5.1. Introduction
5.2. Static Ads
5.3. Dynamic Ads
5.4. Advergaming

6. Global In-game Advertising Market by Device Type
6.1. Introduction
6.2. PC/Laptop
6.3. Smartphone/Tablet

7. Global In-game Advertising Market by Region
7.1. Introduction
7.2. Europe
7.2.1. Germany
7.2.2. United Kingdom
7.2.3. France
7.2.4. Italy
7.2.5. Spain
7.2.6. Russia
7.2.7. Netherlands
7.2.8. Rest of the Europe
7.3. North America
7.3.1. United States
7.3.2. Canada
7.4. Asia Pacific
7.4.1. China
7.4.2. Japan
7.4.3. India
7.4.4. South Korea
7.4.5. Australia
7.4.6. Indonesia
7.4.7. Rest of the Asia Pacific
7.5. Latin America
7.5.1. Mexico
7.5.2. Brazil
7.5.3. Argentina
7.5.4. Rest of Latin America
7.6. Middle East & Africa
7.6.1. Saudi Arabia
7.6.2. Turkey
7.6.3. Iran
7.6.4. United Arab Emirates
7.6.5. Rest of Middle East & Africa

8. SWOT Analysis

9. Porter’s Five Forces

10. Market Value Chain Analysis

11. Competitive Landscape
11.1. Competitive Scenario
11.2. Company Profiles
11.2.1. Alphabet Inc.
11.2.2. Anzu Virtual Reality Ltd.
11.2.3. Blizzard Entertainment Inc.
11.2.4. Electronic Arts Inc.
11.2.5. IronSource Ltd.
11.2.6. MediaSpike Inc.
11.2.7. Motive Interactive Inc.
11.2.8. Playwire LLC
11.2.9. RapidFire Inc.
11.2.10. WPP Plc.

List of Figures
Figure 1: Global In-game Advertising Market (in US$ Million), 2018-2022
Figure 2: Global In-game Advertising Market by Type, 2022
Figure 3: Global In-game Advertising Market by Device Type, 2022
Figure 4: Global In-game Advertising Market by Region, 2022
Figure 5: Global In-game Advertising Market (in US$ Million), 2023-2030
Figure 6: Global In-game Advertising Market by Type (in %), 2022 & 2030
Figure 7: Global Static Ads In-game Advertising Market (in US$ Million), 2018-2022
Figure 8: Global Static Ads In-game Advertising Market (in US$ Million), 2023-2030
Figure 9: Global Dynamic Ads In-game Advertising Market (in US$ Million), 2018-2022
Figure 10: Global Dynamic Ads In-game Advertising Market (in US$ Million), 2023-2030
Figure 11: Global Advergaming In-game Advertising Market (in US$ Million), 2018-2022
Figure 12: Global Advergaming In-game Advertising Market (in US$ Million), 2023-2030
Figure 13: Global In-game Advertising Market by Device Type (in %), 2022 & 2030
Figure 14: Global PC/Laptop In-game Advertising Market (in US$ Million), 2018-2022
Figure 15: Global PC/Laptop In-game Advertising Market (in US$ Million), 2023-2030
Figure 16: Global Smartphone/Tablet In-game Advertising Market (in US$ Million), 2018-2022
Figure 17: Global Smartphone/Tablet In-game Advertising Market (in US$ Million), 2023-2030
Figure 18: Global In-game Advertising Market by Region (in %), 2022 & 2030
Figure 19: Europe In-game Advertising Market (in US$ Million), 2018-2022
Figure 20: Europe In-game Advertising Market (in US$ Million), 2023-2030
Figure 21: Europe In-game Advertising Market by Country (in %), 2022 & 2030
Figure 22: Germany In-game Advertising Market (in US$ Million), 2018-2030
Figure 23: United Kingdom In-game Advertising Market (in US$ Million), 2018-2030
Figure 24: France In-game Advertising Market (in US$ Million), 2018-2030
Figure 25: Italy In-game Advertising Market (in US$ Million), 2018-2030
Figure 26: Spain In-game Advertising Market (in US$ Million), 2018-2030
Figure 27: Russia In-game Advertising Market (in US$ Million), 2018-2030
Figure 28: Netherlands In-game Advertising Market (in US$ Million), 2018-2030
Figure 29: North America In-game Advertising Market (in US$ Million), 2018-2022
Figure 30: North America In-game Advertising Market (in US$ Million), 2023-2030
Figure 31: North America In-game Advertising Market by Country (in %), 2022 & 2030
Figure 32: United States In-game Advertising Market (in US$ Million), 2018-2030
Figure 33: Canada In-game Advertising Market (in US$ Million), 2018-2030
Figure 34: Asia Pacific In-game Advertising Market (in US$ Million), 2018-2022
Figure 35: Asia Pacific In-game Advertising Market (in US$ Million), 2023-2030
Figure 36: Asia Pacific In-game Advertising Market by Country (in %), 2022 & 2030
Figure 37: China In-game Advertising Market (in US$ Million), 2018-2030
Figure 38: Japan In-game Advertising Market (in US$ Million), 2018-2030
Figure 39: India In-game Advertising Market (in US$ Million), 2018-2030
Figure 40: South Korea In-game Advertising Market (in US$ Million), 2018-2030
Figure 41: Australia In-game Advertising Market (in US$ Million), 2018-2030
Figure 42: Indonesia In-game Advertising Market (in US$ Million), 2018-2030
Figure 43: Latin America In-game Advertising Market (in US$ Million), 2018-2022
Figure 44: Latin America In-game Advertising Market (in US$ Million), 2023-2030
Figure 45: Latin America In-game Advertising Market by Country (in %), 2022 & 2030
Figure 46: Mexico In-game Advertising Market (in US$ Million), 2018-2030
Figure 47: Brazil In-game Advertising Market (in US$ Million), 2018-2030
Figure 48: Argentina In-game Advertising Market (in US$ Million), 2018-2030
Figure 49: Middle East & Africa In-game Advertising Market (in US$ Million), 2018-2022
Figure 50: Middle East & Africa In-game Advertising Market (in US$ Million), 2023-2030
Figure 51: Middle East & Africa In-game Advertising Market by Country (in %), 2022 & 2030
Figure 52: Saudi Arabia In-game Advertising Market (in US$ Million), 2018-2030
Figure 53: Turkey In-game Advertising Market (in US$ Million), 2018-2030
Figure 54: Iran In-game Advertising Market (in US$ Million), 2018-2030
Figure 55: UAE In-game Advertising Market (in US$ Million), 2018-2030
Figure 56: Market Value Chain

List of Tables
Table 1: Global In-game Advertising Market Portraiture
Table 2: Global In-game Advertising Market by Type (in US$ Million), 2022 & 2030
Table 3: Global In-game Advertising Market by Device Type (in US$ Million), 2022 & 2030
Table 4: Global In-game Advertising Market by Region (in US$ Million), 2022 & 2030
Table 5: Europe In-game Advertising Market by Country (in US$ Million), 2022 & 2030
Table 6: North America In-game Advertising Market by Country (in US$ Million), 2022 & 2030
Table 7: Asia Pacific In-game Advertising Market by Country (in US$ Million), 2022 & 2030
Table 8: Latin America In-game Advertising Market by Country (in US$ Million), 2022 & 2030
Table 9: Middle East & Africa In-game Advertising Market by Country (in US$ Million), 2022 & 2030
Table 10: List of Key Players

Companies Mentioned

  • Alphabet Inc.
  • Anzu Virtual Reality Ltd.
  • Blizzard Entertainment Inc.
  • Electronic Arts Inc.
  • IronSource Ltd.
  • MediaSpike Inc.
  • Motive Interactive Inc.
  • Playwire LLC
  • RapidFire Inc.
  • WPP Plc.

Methodology

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