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Fashion Influencer Market

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    Report

  • 115 Pages
  • December 2022
  • Region: Global
  • Polaris Market Research
  • ID: 5724180
The global fashion influencer marketing market size is expected to reach USD 47.36 billion by 2030, according to a new study. The report “Fashion Influencer Marketing Market Share, Size, Trends, Industry Analysis Report, By Influencer Type (Mega influencers, Macro influencers, Micro-influencers, and Nano influencers); By Fashion Type; By Region; Segment Forecast, 2022-2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The major players in the market are focusing on the launch of marketing sites that are influencing the cosmetics and apparel demand that is driving the market growth over the forecast period. For instance, in February 2020, Pinterest Influencer Search was introduced by AspireIQ. With the help of this solution, brands can find Pinterest users that share their values, view engagement metrics particular to Pinterest, and establish long-term connections with these users. This creates opportunities for marketers to use real influencer-generated content to engage customers and share exciting discoveries.

Furthermore, through the use of cutting-edge marketing and campaigning techniques including surveys, comments, and direct messages, influencer marketing enables fashion firms to successfully market their products and reach a wider customer base. In November 2019, AspireIQ unveiled Unlimited Analytics, a free-to-use tool that enables businesses to track campaign KPIs on a single dashboard and assess the effectiveness of influencer marketing.

Also, in April 2019, Julius joined the Pinterest Partner program. Through the agreement, Julius subscribers will have access to detailed influencer performance information. With the help of these analytics, marketers will be able to better navigate future marketing initiatives and enhance the effectiveness of their campaigns. This advanced technology tool and partnership among influencers for campaigns has enabled fashion firms to see which products are high in demand to boost the market product.

Additionally, another significant growth-promoting aspect is the use of social search engine (SSE) and social search optimization (SSO) technologies. These tools help influencers and brands optimize their digital media content to increase organic reach. In keeping with this, e-integration commerce with social media platforms is fostering market expansion.

Fashion Influencer Marketing Market Report Highlights

  • Apparel segment is anticipated to grow at a significant rate of CAGR over the forecast period. In their images, videos, and tutorials, fashion influencers represent the fashion brand they promote by wearing it, which has an impact on their followers’ purchasing decisions. Influential people in the fashion industry start new trends and promote them with hashtags.
  • Nanofluencer segment accounted for a considerable global revenue share. This led to a higher rate of interaction and the capacity to connect with specific audiences, giving companies a better chance than ever to successfully enter the market.
  • Asia-Pacific is expected to grow at the fastest CAGR over the projected period. The demand for fashion influencer marketing in the region is anticipated to rise as a result of the presence of numerous major fashion companies in APAC and the numerous fashion weeks held there.
  • The global players include AspireIQ, AXJ International, IZEA Worldwide, Influencer DB Tech GmbH, Juliusworks, Inc., Launchmetrics, Inc., Speakr, Inc., The SMC Group, Upfluence, Inc., and Yves Saint Laurent SAS

The publisher has segmented the Fashion Influencer Marketing market report based on influencer type, fashion type, and region:

Fashion Influencer Marketing, Influencer Type Outlook (Revenue - USD Billion, 2018 - 2030)

  • Mega influencers
  • Macro influencers
  • Micro-influencers
  • Nano influencers

Fashion Influencer Marketing, Fashion Type Outlook (Revenue - USD Billion, 2018 - 2030)

  • Beauty and Cosmetics
  • Apparel
  • Jewelry and Accessories

Fashion Influencer Marketing, Regional Outlook (Revenue - USD Billion, 2018 - 2030)

  • North America
  • U.S
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa
Frequently Asked Questions about the Fashion Influencer Market

What is the estimated value of the Fashion Influencer Market?

The Fashion Influencer Market was estimated to be valued at $4.08 billion in 2022.

What is the growth rate of the Fashion Influencer Market?

The growth rate of the Fashion Influencer Market is 35.9%, with an estimated value of $47.36 billion by 2030.

What is the forecasted size of the Fashion Influencer Market?

The Fashion Influencer Market is estimated to be worth $47.36 billion by 2030.

Who are the key companies in the Fashion Influencer Market?

Key companies in the Fashion Influencer Market include AspireIQ, AXJ International Pte Ltd., Christian Dior SE, IZEA Worldwide Inc., Influencer DB Tech GmbH & Co. KG, Juliusworks Inc., Klear Incorporation, Lumanu Inc. and Mavrck Corp.

Table of Contents

1. Introduction
1.1. Report Description
1.1.1. Objectives of the Study
1.1.2. Market Scope
1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary
2.1. Market Highlights

3. Research Methodology
3.1. Overview
3.1.1. Data Mining
3.2. Data Sources
3.2.1. Primary Sources
3.2.2. Secondary Sources

4. Global Fashion Influencer Marketing Market Insights
4.1. Fashion Influencer Marketing Market - Industry Snapshot
4.2. Fashion Influencer Marketing Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. Proliferation of social media platforms
4.2.1.2. Rising internet penetration
4.2.2. Restraints and Challenges
4.2.2.1. Privacy regulations in the fashion influencer industry
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTLE Analysis
4.5. Fashion Influencer Marketing Industry trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis

5. Global Fashion Influencer Marketing Market, by Influencer Type
5.1. Key Findings
5.2. Introduction
5.2.1. Global Fashion Influencer Marketing, by Influencer Type, 2018 - 2030 (USD Billion)
5.3. Mega influencers
5.3.1. Global Fashion Influencer Marketing Market, by Mega influencers, by Region, 2018 - 2030 (USD Billion)
5.4. Macro influencers
5.4.1. Global Fashion Influencer Marketing Market, by Macro influencers, by Region, 2018 - 2030 (USD Billion)
5.5. Micro-influencers
5.5.1. Global Fashion Influencer Marketing Market, by Micro-influencers, by Region, 2018 - 2030 (USD Billion)
5.6. Nano influencers
5.6.1. Global Fashion Influencer Marketing Market, by Nano influencers, by Region, 2018 - 2030 (USD Billion)

6. Global Fashion Influencer Marketing Market, by Fashion Type
6.1. Key Findings
6.2. Introduction
6.2.1. Global Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
6.3. Beauty and Cosmetics
6.3.1. Global Fashion Influencer Marketing Market, by Beauty and Cosmetics, by Region, 2018 - 2030 (USD Billion)
6.4. Apparel
6.4.1. Global Fashion Influencer Marketing Market, by Apparel, by Region, 2018 - 2030 (USD Billion)
6.5. Jewelry and Accessories
6.5.1. Global Fashion Influencer Marketing Market, by Jewelry and Accessories, by Region, 2018 - 2030 (USD Billion)

7. Global Fashion Influencer Marketing Market, by Geography
7.1. Key findings
7.2. Introduction
7.2.1. Fashion Influencer Marketing Market Assessment, By Geography, 2018 - 2030 (USD Billion)
7.3. Fashion Influencer Marketing Market - North America
7.3.1. North America: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.3.2. North America: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.3.3. Fashion Influencer Marketing Market - U.S.
7.3.3.1. U.S.: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.3.3.2. U.S.: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.3.4. Fashion Influencer Marketing Market - Canada
7.3.4.1. Canada: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.3.4.2. Canada: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.4. Fashion Influencer Marketing Market - Europe
7.4.1. Europe: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.4.2. Europe: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.4.3. Fashion Influencer Marketing Market - UK
7.4.3.1. UK: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.4.3.2. UK: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.4.4. Fashion Influencer Marketing Market - France
7.4.4.1. France: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.4.4.2. France: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.4.5. Fashion Influencer Marketing Market - Germany
7.4.5.1. Germany: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.4.5.2. Germany: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.4.6. Fashion Influencer Marketing Market - Italy
7.4.6.1. Italy: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.4.6.2. Italy: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.4.7. Fashion Influencer Marketing Market - Spain
7.4.7.1. Spain: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.4.7.2. Spain: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.4.8. Fashion Influencer Marketing Market - Netherlands
7.4.8.1. Netherlands: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.4.8.2. Netherlands: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.4.9. Fashion Influencer Marketing Market - Russia
7.4.9.1. Russia: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.4.9.2. Russia: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.5. Fashion Influencer Marketing Market - Asia Pacific
7.5.1. Asia Pacific: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.5.2. Asia Pacific: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.5.3. Fashion Influencer Marketing Market - China
7.5.3.1. China: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.5.3.2. China: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.5.4. Fashion Influencer Marketing Market - India
7.5.4.1. India: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.5.4.2. India: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.5.5. Fashion Influencer Marketing Market - Malaysia
7.5.5.1. Malaysia: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.5.5.2. Malaysia: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.5.6. Fashion Influencer Marketing Market - Japan
7.5.6.1. Japan: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.5.6.2. Japan: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.5.7. Fashion Influencer Marketing Market - Indonesia
7.5.7.1. Indonesia: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.5.7.2. Indonesia: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.5.8. Fashion Influencer Marketing Market - South Korea
7.5.8.1. South Korea: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.5.8.2. South Korea: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.6. Fashion Influencer Marketing Market - Middle East & Africa
7.6.1. Middle East & Africa: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.6.2. Middle East & Africa: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.6.3. Fashion Influencer Marketing Market - Saudi Arabia
7.6.3.1. Saudi Arabia: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.6.3.2. Saudi Arabia: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.6.4. Fashion Influencer Marketing Market - UAE
7.6.4.1. UAE: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.6.4.2. UAE: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.6.5. Fashion Influencer Marketing Market - Israel
7.6.5.1. Israel: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.6.5.2. Israel: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.6.6. Fashion Influencer Marketing Market - South Africa
7.6.6.1. South Africa: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.6.6.2. South Africa: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.7. Fashion Influencer Marketing Market - Latin America
7.7.1. Latin America: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.7.2. Latin America: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.7.3. Fashion Influencer Marketing Market - Mexico
7.7.3.1. Mexico: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.7.3.2. Mexico: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.7.4. Fashion Influencer Marketing Market - Brazil
7.7.4.1. Brazil: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.7.4.2. Brazil: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)
7.7.5. Fashion Influencer Marketing Market - Argentina
7.7.5.1. Argentina: Fashion Influencer Marketing Market, by Fashion Type, 2018 - 2030 (USD Billion)
7.7.5.2. Argentina: Fashion Influencer Marketing Market, by Influencer Type, 2018 - 2030 (USD Billion)

8. Competitive Landscape
8.1. Expansion and Acquisition Analysis
8.1.1. Expansion
8.1.2. Acquisitions
8.2. Partnerships/Collaborations/Agreements/Exhibitions

9. Company Profiles
9.1. AspireIQ
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Recent Development
9.2. AXJ International
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Recent Development
9.3. Christian Dior
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Recent Development
9.4. IZEA Worldwide
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Recent Development
9.5. Influencer DB Tech
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Recent Development
9.6. Juliusworks, Inc
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Recent Development
9.7. Klear Incorporation
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Recent Development
9.8. Lumanu
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Recent Development
9.9. Launchmetrics
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Recent Development
9.10. Mavrck Corp
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Recent Development
9.11. Quotient Technology
9.11.1. Company Overview
9.11.2. Financial Performance
9.11.3. Product Benchmarking
9.11.4. Recent Development
9.12. ScrunchSocial Beat Digital Marketing
9.12.1. Company Overview
9.12.2. Financial Performance
9.12.3. Product Benchmarking
9.12.4. Recent Development
9.13. Speakr, Inc
9.13.1. Company Overview
9.13.2. Financial Performance
9.13.3. Product Benchmarking
9.13.4. Recent Development
9.14. The SMC Group
9.14.1. Company Overview
9.14.2. Financial Performance
9.14.3. Product Benchmarking
9.14.4. Recent Development
9.15. Upfluence
9.15.1. Company Overview
9.15.2. Financial Performance
9.15.3. Product Benchmarking
9.15.4. Recent Development
9.16. Yves Saint Laurent
9.16.1. Company Overview
9.16.2. Financial Performance
9.16.3. Product Benchmarking
9.16.4. Recent Development

Companies Mentioned

  • AspireIQ
  • AXJ International Pte Ltd.
  • Christian Dior SE
  • IZEA Worldwide Inc.
  • Influencer DB Tech GmbH & Co. KG
  • Juliusworks Inc.
  • Klear Incorporation
  • Lumanu Inc.
  • Launchmetrics Inc.
  • Mavrck Corp
  • Quotient Technology Inc
  • ScrunchSocial Beat Digital Marketing LLP
  • Speakr Inc.
  • The SMC Group
  • Upfluence Inc. Inc.
  • Yves Saint Laurent SAS