This report describes and explains the coffee and tea market and covers 2017-2022, termed the historic period, and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and for the major economies within each region.
The global coffee and tea market reached a value of $177,845.0 million in 2022, having increased at a compound annual growth rate (CAGR) of 6.5% since 2017. The market is expected to grow from $177,845.0 million in 2022 to $286,268.0 million in 2027 at a rate of 10.0%. The market is then expected to grow at a CAGR of 10.2% from 2027 and reach $464,700.3 million in 2032.
Growth in the historic period resulted from increased urbanization and demanding work schedules, changing consumer preferences, increased demand and use of coffee subscription services, increased focus on ready-to-drink (RTD) beverages, and government initiatives. Factors that negatively affected growth in the historic period were the Coronavirus (COVID-19) outbreak and the shortage of workforce.
Going forward, the increasing consumer preference for coffee, the increasing focus towards health and fitness, the increasing investments, the rising popularity of coffee among the millennials and the increasing number of coffee shops will drive the market growth. Factors that could hinder the growth of the coffee and tea market in the future include the Russia-Ukraine war impact and the global warming and climate change.
The coffee and tea market is segmented by type into coffee and tea. The coffee market was the largest segment of the coffee and tea market by type, accounting for $95,956.7 million or 54.0% of the total market in 2022. The tea market is expected to be the fastest-growing segment going forward at a CAGR of 11.1%.
The coffee market is segmented by type of product into roasted coffee, coffee concentrates, essences and extracts and other coffee products. The roasted coffee market was the largest segment of the coffee and tea market by type, accounting for $53,511.6 million or 55.8% of the total market in 2022. The coffee concentrates, essences and extracts market is expected to be the fastest-growing segment going forward at a CAGR of 9.4%.
The tea market is segmented by type of product into black tea, green tea, specialty tea and other tea products. The black tea market was the largest segment of the coffee and tea market by type, accounting for $34,869.2 million or 42.6% of the total market in 2022. The green tea market is expected to be the fastest-growing segment going forward at a CAGR of 11.9%.
The coffee and tea market is also segmented by form into liquid, powder and capsules. The powder market was the largest segment of the coffee and tea market by form, accounting for $136,071.4 million or 76.5% of the total market in 2022. The powder market is expected to be the fastest-growing segment going forward at a CAGR of 10.2%.
The coffee and tea market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, e-commerce and other distribution channels. The convenience stores market was the largest segment of the coffee and tea market by distribution channel, accounting for $87,805.7 million or 49.4% of the total market in 2022. The e-commerce market is expected to be the fastest-growing segment going forward at a CAGR of 16.7%.
The coffee and tea market is also segmented by packaging into containers, bags, and packets or pouches. The containers market was the largest segment of the coffee and tea market by packaging, accounting for $67,747.0 million or 38.1% of the total market in 2022. The bags market is expected to be the fastest-growing segment going forward at a CAGR of 10.3%.
Asia Pacific was the largest region in the coffee and tea market, accounting for 46.5% of the global market in 2022. It was followed by Western Europe, North America and the other regions. Going forward, the fastest growing regions in the coffee and tea market will be Africa and the Middle East, where growth will be at CAGRs of 16.0% and 14.0% respectively from 2022-2027.
The global coffee and tea market is moderately fragmented with a large number of players operating in the market. The top ten competitors in the market made up to 16.48% of the total market in 2021. Nestle S.A. was the largest competitor with a 5.62% share of the market, followed by Louis Dreyfus Company B.V. with 2.13%, Unilever Plc with 1.96%, J.M. Smucker Company with 1.77%, The Coca-Cola Company with 1.27%, Suntory Holdings Limited with 1.09%, Ito En, Ltd. with 1.04%, Uni-President Enterprises Corporation with 0.56%, The Kraft Heinz Company with 0.54%, and Tata Consumer Products Limited with 0.52%.
The top growth potential in the coffee and tea market by type will arise in the tea market, which will gain $56,505.0 million of global annual sales by 2027. The top growth potential in the coffee market by type of product will arise in the roasted coffee market, which will gain $29,329.1 million of global annual sales by 2027. The top growth potential in the tea market by type of product will arise in the black tea market, which will gain $23,676.7 million of global annual sales by 2027. The top growth potential in the coffee and tea market by form will arise in the powder market, which will gain $84,601.1 million of global annual sales by 2027. The top growth potential in the coffee and tea market by distribution channel will arise in convenience stores market, which will gain $50,013.0 million of global annual sales by 2027. The top growth potential in the coffee and tea market by packaging will arise in bags market, which will gain $41,232.0 million of global annual sales by 2027. The coffee and tea market size will gain the most in China at $39,903.3 million.
Market-trend-based strategies for the coffee and tea market include increasing popularity of ready-to-drink (RTD) coffee, increasing potential for Agri-tourism in the coffee industry, increasing launch of premium products, focus on organic products, integration of blockchain technology, product innovations and use of artificial intelligence.
Player-adopted strategies in the coffee and tea industry include collaborations and partnerships, joint ventures and partnerships, new product launches and strategic acquisitions.
To take advantage of the opportunities, the publisher recommends the coffee and tea companies to focus on ready-to-drink (RTD) coffee, increase focus on organic products, focus on integration of blockchain technology, focus on leveraging artificial intelligence (AI), expand in emerging markets, continue to focus on developed markets, focus on partnerships with coffee shops, provide competitively priced offerings, focus on premium pricing, offer subscription-based pricing, participate in trade shows and events, continue to use B2B promotions, use direct-to-consumer (DTC) advertising, target millennials and Gen Z, and increase focus on online consumers.
The global coffee and tea market reached a value of $177,845.0 million in 2022, having increased at a compound annual growth rate (CAGR) of 6.5% since 2017. The market is expected to grow from $177,845.0 million in 2022 to $286,268.0 million in 2027 at a rate of 10.0%. The market is then expected to grow at a CAGR of 10.2% from 2027 and reach $464,700.3 million in 2032.
Growth in the historic period resulted from increased urbanization and demanding work schedules, changing consumer preferences, increased demand and use of coffee subscription services, increased focus on ready-to-drink (RTD) beverages, and government initiatives. Factors that negatively affected growth in the historic period were the Coronavirus (COVID-19) outbreak and the shortage of workforce.
Going forward, the increasing consumer preference for coffee, the increasing focus towards health and fitness, the increasing investments, the rising popularity of coffee among the millennials and the increasing number of coffee shops will drive the market growth. Factors that could hinder the growth of the coffee and tea market in the future include the Russia-Ukraine war impact and the global warming and climate change.
The coffee and tea market is segmented by type into coffee and tea. The coffee market was the largest segment of the coffee and tea market by type, accounting for $95,956.7 million or 54.0% of the total market in 2022. The tea market is expected to be the fastest-growing segment going forward at a CAGR of 11.1%.
The coffee market is segmented by type of product into roasted coffee, coffee concentrates, essences and extracts and other coffee products. The roasted coffee market was the largest segment of the coffee and tea market by type, accounting for $53,511.6 million or 55.8% of the total market in 2022. The coffee concentrates, essences and extracts market is expected to be the fastest-growing segment going forward at a CAGR of 9.4%.
The tea market is segmented by type of product into black tea, green tea, specialty tea and other tea products. The black tea market was the largest segment of the coffee and tea market by type, accounting for $34,869.2 million or 42.6% of the total market in 2022. The green tea market is expected to be the fastest-growing segment going forward at a CAGR of 11.9%.
The coffee and tea market is also segmented by form into liquid, powder and capsules. The powder market was the largest segment of the coffee and tea market by form, accounting for $136,071.4 million or 76.5% of the total market in 2022. The powder market is expected to be the fastest-growing segment going forward at a CAGR of 10.2%.
The coffee and tea market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, e-commerce and other distribution channels. The convenience stores market was the largest segment of the coffee and tea market by distribution channel, accounting for $87,805.7 million or 49.4% of the total market in 2022. The e-commerce market is expected to be the fastest-growing segment going forward at a CAGR of 16.7%.
The coffee and tea market is also segmented by packaging into containers, bags, and packets or pouches. The containers market was the largest segment of the coffee and tea market by packaging, accounting for $67,747.0 million or 38.1% of the total market in 2022. The bags market is expected to be the fastest-growing segment going forward at a CAGR of 10.3%.
Asia Pacific was the largest region in the coffee and tea market, accounting for 46.5% of the global market in 2022. It was followed by Western Europe, North America and the other regions. Going forward, the fastest growing regions in the coffee and tea market will be Africa and the Middle East, where growth will be at CAGRs of 16.0% and 14.0% respectively from 2022-2027.
The global coffee and tea market is moderately fragmented with a large number of players operating in the market. The top ten competitors in the market made up to 16.48% of the total market in 2021. Nestle S.A. was the largest competitor with a 5.62% share of the market, followed by Louis Dreyfus Company B.V. with 2.13%, Unilever Plc with 1.96%, J.M. Smucker Company with 1.77%, The Coca-Cola Company with 1.27%, Suntory Holdings Limited with 1.09%, Ito En, Ltd. with 1.04%, Uni-President Enterprises Corporation with 0.56%, The Kraft Heinz Company with 0.54%, and Tata Consumer Products Limited with 0.52%.
The top growth potential in the coffee and tea market by type will arise in the tea market, which will gain $56,505.0 million of global annual sales by 2027. The top growth potential in the coffee market by type of product will arise in the roasted coffee market, which will gain $29,329.1 million of global annual sales by 2027. The top growth potential in the tea market by type of product will arise in the black tea market, which will gain $23,676.7 million of global annual sales by 2027. The top growth potential in the coffee and tea market by form will arise in the powder market, which will gain $84,601.1 million of global annual sales by 2027. The top growth potential in the coffee and tea market by distribution channel will arise in convenience stores market, which will gain $50,013.0 million of global annual sales by 2027. The top growth potential in the coffee and tea market by packaging will arise in bags market, which will gain $41,232.0 million of global annual sales by 2027. The coffee and tea market size will gain the most in China at $39,903.3 million.
Market-trend-based strategies for the coffee and tea market include increasing popularity of ready-to-drink (RTD) coffee, increasing potential for Agri-tourism in the coffee industry, increasing launch of premium products, focus on organic products, integration of blockchain technology, product innovations and use of artificial intelligence.
Player-adopted strategies in the coffee and tea industry include collaborations and partnerships, joint ventures and partnerships, new product launches and strategic acquisitions.
To take advantage of the opportunities, the publisher recommends the coffee and tea companies to focus on ready-to-drink (RTD) coffee, increase focus on organic products, focus on integration of blockchain technology, focus on leveraging artificial intelligence (AI), expand in emerging markets, continue to focus on developed markets, focus on partnerships with coffee shops, provide competitively priced offerings, focus on premium pricing, offer subscription-based pricing, participate in trade shows and events, continue to use B2B promotions, use direct-to-consumer (DTC) advertising, target millennials and Gen Z, and increase focus on online consumers.
Table of Contents
1. Executive Summary2. Table Of Contents3. List Of Figures4. List Of Tables5. Report Structure
6. Introduction And Market Characteristics
8. Supply Chain Analysis
9. Customer Information
10. Major Market Trends
11. Global Coffee And Tea Market Size And Growth
12. Coffee And Tea Market, Regional Analysis
13. Global Market Segmentation
14. Coffee And Tea Market Segments
15. Market Comparison with Macro Economic Factors
16. Asia-Pacific Market
17. Western Europe Market
18. Eastern Europe Market
19. North America Market
20. USA Coffee Market
21. USA Coffee Extracts, Essences And Concentrates Competitive Landscape
22. USA Coffee Extracts, Essences And Concentrates Applications By Industry
26. USA Coffee Concentrate Manufacturers
27. USA Coffee Concentrate End Users
29. USA Tea Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
30. USA RTD Tea Bottles Market
31. USA Tea Extracts, Essences And Concentrates Competitive Landscape
32. USA Tea Extracts, Essences And Concentrates Applications By Industry
36. USA Tea Concentrate Manufacturers
37. USA Tea Concentrate End Users
38. South America Market
39. Middle East Market
40. Africa Market
41. Competitive Landscape And Company Profiles
42. Key Mergers And Acquisitions
43. Opportunities And Strategies
44. Coffee And Tea Market, Conclusions And Recommendations
45. Appendix
Executive Summary
Coffee and Tea Global Market Opportunities and Strategies To 2032 provides the strategists; marketers and senior management with the critical information they need to assess the global coffee and tea market as it emerges from the COVID-19 shut down.Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
Description:
Where is the largest and fastest-growing market for coffee and tea? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The coffee and tea market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider coffee and tea market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the coffee and tea market.
- Product Analysis - The product analysis section of the report describes the leading products in the market along with key features and differentiators for those products.
- Supply Chain - The supply chain section of the report defines and explains the key players in the coffee and tea industry supply chain.
- Customer Information - This chapter covers recent customers' trends and preferences in the global coffee and tea market.
- Key Trends - Highlights the major trends shaping the global coffee and tea market. This section also highlights likely future developments in the market.
- Global Market Size and Growth - Global historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional Analysis - Historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values and growth and market share comparison by region.
- Market Segmentation - Contains the market values (2017-2032) and analysis for each segment by type, by form, by distribution channel, and by packaging in the market.
- Regional Market Size and Growth - Regional market size (2022), historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values, and growth and market share comparison of countries within the region. This report includes information on the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Market Opportunities and Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations - Includes recommendations for coffee and tea providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
1) By Type: Coffee; Teaa) By Type Of Product: Roasted Coffee; Coffee Concentrates; Essences and Extracts; Other Coffee Products
b) By Type Of Product: Black Tea; Green Tea; Specialty Tea; Other Tea
2) By Form: Liquid; Powder; Capsules
3) By Packaging: Containers; Bags; Packets Or Pouches.
4) By Distribution Channel: Supermarkets/Hypermarkets; Convenience Stores; E-Commerce and Other Channels
Companies Mentioned: Nestle S.A.; Louis Dreyfus Company B.V.; Unilever plc; J.M. Smucker Company; The Coca-Cola Company
Countries: Australia; China; Bangladesh; India; Indonesia; Japan; South Korea; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time-series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; coffee and tea indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestle S.A.
- Louis Dreyfus Company B.V.
- Unilever plc
- J.M. Smucker Company
- The Coca-Cola Company
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 601 |
| Published | August 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 177845 Million |
| Forecasted Market Value ( USD | $ 464700.3 Million |
| Compound Annual Growth Rate | 10.1% |
| Regions Covered | Global |
