The Middle East & Africa probiotic supplements market is expected to grow from US$ 271.77 million in 2022 to US$ 437.23 million by 2028. It is estimated to grow at a CAGR of 8.2% from 2022 to 2028.
Bayer AG; BioGaia AB; Church & Dwight Co., Inc.; GNC Holdings, LLC; Nature's Bounty; Nestlé S.A.; NOW Foods; and SFI Health are the leading companies operating in the Middle East & Africa probiotic supplements market.
Rising Strategic Development Initiatives is Driving the Middle East & Africa Probiotic Supplements Market
The probiotic supplements market is growing with an upward trend, and manufacturers are making significant investments in research & development, partnerships, and collaborations to launch innovative products to tap into emerging market opportunities. Jarrow Formula launched probiotic gummy supplements in three variations - probiotic duo gummies, probiotic and prebiotic gummies, and probiotic and immune gummies. They are pectin-based, non-GMO (genetically modified organism), gluten-free, and vegetarian. They contain no artificial flavors, sweeteners, colors, or preservatives that address various consumer requirements. Such developments are expected to provide immense growth opportunities to the probiotic supplements market in the coming years. Consumers across the globe are getting familiar with probiotics and their potential benefits, leading to the introduction of innovative probiotic products in various delivery formats, including capsules, powders, liquids, and other forms. For instance, in 2018, Activ Nutritional LLC launched Viactiv Digestive Health Soft Chews with its proprietary, heat-treated, and dried Lactobacillus LB Fermentate, expanding the iconic Viactiv supplement brand into the digestive health category. Further, the manufacturers are expanding their retail network in various countries to widen their customer base and boost revenues. Thus, rising strategic development initiatives is expected to significantly drive the Middle East & Africa probiotic supplements market .Middle East & Africa Overview
The Middle East & Africa probiotic supplements market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Middle East & Africa is an emerging market in probiotic supplements due to rising health awareness, growing use of self-medication, developing distribution networks, and establishment of new manufacturing units. According to the US Department of Agriculture, a study conducted in Oman has stated that 61.8% of over the counter (OTC) probiotic supplements consisted of multistrain probiotic microorganisms, while 32.1% consisted of dairy-based probiotic supplements. Furthermore, OTC probiotic supplements offer a variety of probiotic microorganisms and higher colony forming unit (CFU) per intake. All these factors are projected to boost the demand for probiotic supplements across the Middle East & Africa.Middle East & Africa Probiotic Supplements Market Segmentation
The Middle East & Africa probiotic supplements market is segmented into product type, distribution channel, and country.- Based on product type, the Middle East & Africa probiotic supplements market is sub segmented into capsules and tablets, gummies, powder, and others. The capsules and tablets segment registered the largest market share in 2022.
- Based on distribution channel, the Middle East & Africa probiotic supplements market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held a larger market share in 2022.
- Based on country, the Middle East & Africa probiotic supplements market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the market share in 2022.
Bayer AG; BioGaia AB; Church & Dwight Co., Inc.; GNC Holdings, LLC; Nature's Bounty; Nestlé S.A.; NOW Foods; and SFI Health are the leading companies operating in the Middle East & Africa probiotic supplements market.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
4. MEA Probiotic Supplements Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Ecosystem Analysis
5. MEA Probiotic Supplements Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Consumer Focus on Preventive Health
5.1.2 Rising Demand for Probiotic Supplements for Women’s Health
5.1.3 Increasing Awareness of Health Benefits of Probiotics for Infants and Kids
5.2 Market Restraints
5.2.1 Complexities and Variations in Regulations
5.3 Market Opportunities
5.3.1 Rising Strategic Development Initiatives
5.4 Future Trends
5.4.1 Growing Preference for Gummy Formats of Probiotic Supplements
5.4.2 Rising Trend of Consuming Non-GMO and Vegan Probiotic Supplements.
5.5 Impact Analysis of Drivers and Restraint
6. Probiotic Supplements Market - MEA Market Analysis
6.1 MEA Probiotic Supplements Market -Revenue and Forecast to 2028
7. MEA Probiotic Supplements Market Analysis - By Product Type
7.1 Overview
7.2 MEA Probiotic Supplements Market, By Product Type (2021 and 2028)
7.3 Capsules and Tablets
7.3.1 Overview
7.3.2 Capsules and Tablets: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Gummies
7.4.1 Overview
7.4.2 Gummies: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Powder
7.5.1 Overview
7.5.2 Powder: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8. MEA Probiotic Supplements Market Analysis - By Distribution Channel
8.1 Overview
8.2 MEA Probiotic Supplements Market, By Distribution Channel (2021 and 2028)
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 Supermarkets and Hypermarkets: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Specialty Stores
8.4.1 Overview
8.4.2 Specialty Stores: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 Online Retail: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: MEA Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
9. MEA Probiotic Supplements Market - Country Analysis
9.1 Overview
9.1.1 MEA: Probiotic Supplements Market, by Key Country
9.1.1.1 South Africa: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 South Africa: Probiotic Supplements Market, By Product Type
9.1.1.1.2 South Africa: Probiotic Supplements Market, by Distribution Channel
9.1.1.2 Saudi Arabia: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 Saudi Arabia: Probiotic Supplements Market, By Product Type
9.1.1.2.2 Saudi Arabia: Probiotic Supplements Market, by Distribution Channel
9.1.1.3 UAE: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 UAE: Probiotic Supplements Market, By Product Type
9.1.1.3.2 UAE: Probiotic Supplements Market, by Distribution Channel
9.1.1.4 Rest of MEA: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
9.1.1.4.1 Rest of MEA: Probiotic Supplements Market, By Product Type
9.1.1.4.2 Rest of MEA: Probiotic Supplements Market, by Distribution Channel
10. Industry Landscape
10.1 Product launch
10.2 Expansion
11. Company Profiles
11.1 Bayer AG
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 BioGaia AB
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Nestlé S.A.
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 SFI Health
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 GNC Holdings, LLC
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Nature's Bounty
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Church & Dwight Co., Inc.
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 NOW Foods
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
Table 1. MEA Probiotic Supplements Market -Revenue and Forecast to 2028 (US$ Million)
Table 2. South Africa Probiotic Supplements Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 3. South Africa Probiotic Supplements Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 4. Saudi Arabia Probiotic Supplements Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 5. Saudi Arabia Probiotic Supplements Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 6. UAE Probiotic Supplements Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 7. UAE Probiotic Supplements Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 8. Rest of MEA Probiotic Supplements Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 9. Rest of MEA Probiotic Supplements Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Figure 1. MEA Probiotic Supplements Market Segmentation
Figure 2. MEA Probiotic Supplements Market Segmentation - By Country
Figure 3. MEA Probiotic Supplements Market Overview
Figure 4. MEA Probiotic Supplements Market, By Product
Figure 5. MEA Probiotic Supplements Market, By Country
Figure 6. Porter's Five Forces Analysis
Figure 7. Expert Opinion
Figure 8. MEA Probiotic Supplements Market - Ecosystem
Figure 9. MEA Probiotic Supplements Market Impact Analysis of Drivers and Restraints
Figure 10. MEA: Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
Figure 11. MEA Probiotic Supplements Market Revenue Share, By Product Type (2021 and 2028)
Figure 12. Capsules and Tablets: MEA Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 13. Gummies: MEA Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 14. Powder: MEA Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 15. Others: MEA Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. MEA Probiotic Supplements Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 17. Supermarkets and Hypermarkets: MEA Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 18. Specialty Stores: MEA Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 19. Online Retail: MEA Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 20. Others: MEA Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 21. MEA: Probiotic Supplements Market, by Key Country - Revenue (2021) (US$ Million)
Figure 22. MEA: Probiotic Supplements Market Revenue Share, by Key Country (2021 and 2028)
Figure 23. South Africa: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
Figure 24. Saudi Arabia: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
Figure 25. UAE: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
Figure 26. Rest of MEA: Probiotic Supplements Market-Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Bayer AG
- BioGaia AB
- Church & Dwight Co., Inc.
- GNC Holdings, LLC
- Nature's Bounty
- Nestlé S.A.
- NOW Foods
- SFI Health
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 113 |
| Published | January 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 271.77 Million |
| Forecasted Market Value ( USD | $ 437.23 Million |
| Compound Annual Growth Rate | 8.2% |
| Regions Covered | Africa, Middle East |
