Live Streaming Global Market Report 2024

The live streaming market size has grown exponentially in recent years. It will grow from $1.51 billion in 2023 to $1.83 billion in 2024 at a compound annual growth rate (CAGR) of 21.4%. The expansion observed in the historical period can be attributed to strong economic growth in emerging markets, a rise in new video streaming subscriptions, the growing popularity of e-sports and video games, and an increased demand for computing devices such as PCs and laptops.

The live streaming market size is expected to see exponential growth in the next few years. It will grow to $3.95 billion in 2028 at a compound annual growth rate (CAGR) of 21.3%. The anticipated growth in the forecast period can be attributed to an increase in mobile video viewing, rising internet penetration, and the growing population of young/millennial users. Key trends expected in the forecast period involve a focus on product launches, mergers and acquisitions, the introduction of cloud-based live streaming services, advancements in technology, the proliferation of subscription-based streaming services, and an uptick in investments.

The anticipated growth of the live-streaming market is driven by the increasing internet penetration in both rural and urban areas. The expanding internet accessibility allows consumers worldwide to engage in live streaming. As of October 2022, global internet users reached 5.07 billion, representing 63.5% of the world's population, according to DataReportal. Additionally, there has been a continuous increase in internet users, with over 170 million new users added in the past 12 months. In India, there are currently 692 million active internet users, with 351 million from rural areas and 341 million from urban areas, as reported by Livemint in July 2022. The projections estimate that India will have 900 million internet users by 2025. This surge in internet penetration is expected to drive the growth of the live-streaming market.

The growth of the live-streaming market is further supported by the increase in mobile video viewing, primarily fueled by the growth in internet penetration and smartphone usage. According to Yansmedia, there were 205 million smartphone video viewers in the USA in 2022, with mobile video consumption doubling every year. The Social Shepherd reported that 90% of consumers use their mobile devices to watch video content. This trend in increased mobile video viewing is poised to contribute to the expansion of the live-streaming market.

The live-streaming market is witnessing the popularity of cloud-based services aimed at enhancing bandwidth and overall streaming experiences. For instance, in September 2022, Haivision, a Canadian provider of real-time video streaming and networking solutions, launched Haivision Connect – a cloud platform tailored for churches. This live-streaming solution enables churches to easily connect and engage with audiences from various locations.

Major players in the live-streaming market are actively developing new product solutions to reinforce their market positions. In January 2023, IBM Watson Media, an American virtual events platform company, introduced the IBM Video Streaming application. This enterprise-ready broadcasting tool is available for download on the Play Store and App Store, enabling users to broadcast multiple live-streamed videos.

In August 2021, Telestream, a US-based company providing software and hardware products for video capture, live, and on-demand encoding, acquired Sherpa Digital Media for an undisclosed amount. This strategic acquisition allows Telestream to expand its market presence in hosting and distributing live event productions. Sherpa Digital Media, based in the US, offers a global live event hosting and distribution platform.

Major companies operating in the live streaming market report are Huya Inc., ViacomCBS Inc., AfreecaTV Corporation, Twitch Interactive Inc., Scienjoy Holdings Corporation, Alphabet Inc., Meta Platforms Inc., Vimeo Inc., Microsoft Corporation, Dacast, Douyin, Kuaishou, Yizhibo, Bolo Live, Uplive, Hakuna Live, Movistar+, Tf1, Rakuten Tv, Maxdome, Britbox, Dazn, Spiideo, Kinopoisk, Rutube, Amediateka, Okko, Romania Tv, Antena3, Film Web, Amazon, Boxcast, Empire Video Productions Llc, Facebook Inc., Flux Broadcast, Google LLC, IBM Corporation, Instagram Inc., Periscope, Pluto Inc., Calypso, Story Max, Zetenta, Creatives Rd, Globant, Axented, Ripenapps Technologies, Elevate Marketing Agency, Fasmedia.Ae, Zapio Technology, Marketing Window, Gravity Production, Takkah Production, Dice, Rightclick, Livestreaming Kenya, Showmax, Flash Forward Productions, Protel Studios, Streamlab Za.

Asia-Pacific was the largest region in the live-streaming market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the live streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the live streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The main components of live streaming comprise the platform and service. A live streaming platform is characterized as an on-demand online source that provides entertainment through TV shows, movies, and other streaming media. The different live streaming models include Business-to-Business (B2B) and Business-to-Consumer (B2C), catering to end-users in sectors such as media and entertainment, education, esports, events, government, retail, among others.

The live streaming market research report is one of a series of new reports that provides live streaming market statistics, including live streaming industry global market size, regional shares, competitors with a live streaming market share, detailed live streaming market segments, market trends and opportunities, and any further data you may need to thrive in the live streaming industry. This live streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The live streaming market includes revenues earned by entities through in-person, hybrid and virtual live streaming. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.