The global 3D eye tracking software market is envisioned to garner $1,778.40 million by 2031, growing from $153.7 million in 2021 at a CAGR of 27.8% from 2022 to 2031.
3D eye tracking software is used for measuring eye activity, commonly known as the point of gaze. In more detail, it examines how people process visual information, measuring attention, interest, and arousal. This makes it a remarkably effective tool for studying people's behavior, most importantly, consumer behavior.
3D eye tracking software can provide important insight into how tasks are carried out and systems are put in place. Businesses employ eye tracking to pinpoint operational inefficiencies, safety concerns, and training inefficiencies, all of which reduce training time and boost productivity. Similar to this, coaches and sports experts can utilize eye tracking to pinpoint tactics and techniques to boost performance. 3D eye tracking software provides a singular window into fast & frequently subconscious tasks and actions. It is feasible to break down quick and complex processes into easily understandable information that may be studied and used as training material using video playback and gaze mapping.
3D eye tracking software provides some valuable statistics about what grabs the eye in advertising or graphic design. However, it is difficult to see a correlation between what catches the eye and what appears to stay in the mind of the user. One of the primary drawbacks of 3D eye tracking software technology is that not all eyes can be tracked. Contact lenses, spectacles, and iris color can all have an effect on the efficiency of an eye-tracking camera that records eye movements.
As we have seen with touch control/sensor technology, eye tracking technology is certain to take off in a significant manner. Almost any industry can benefit from 3D eye tracking software technology. In order to better understand how the brain functions, psychologists can measure visual attention and link it with other metrics. Research on visual attention can be applied to any individual or even to individuals who have particular behavioral or mental health issues. Huge sums of money are invested on product package design. 3D eye tracking software technology improves this, especially for fast-moving consumer products. In contrast to other products on the shelves, this ensures that a product's box has eye-catching messaging. Eye tracking is utilized in this case to understand consumer preferences and design packages.
The COVID-19 pandemic brought several uncertainties leading to severe economic losses as various businesses across the world were on a standstill. The COVID-19 outbreak hindered the eye tracking industry's growth. The shutdown of significant consumer electronics, retail, automobile, and electronics industry had an effect on product demand. Similarly, 3D eye tracking software is used in self-driving vehicles in the automotive industry. Reduced demand in the automotive industries, as well as the closure of automotive assembly and manufacturing activities, reduced the 3D eye tracking software market growth during the pandemic.
The key players profiled in this report include Eyeware Tech SA, Blink Technologies, Pupil Labs, SR Research Ltd., EYE SQUARE GMBH, EYETECH DIGITAL SYSTEMS, Gazepoint, Smarteye, Visage Technologies, and Tobii AB.
3D eye tracking software is used for measuring eye activity, commonly known as the point of gaze. In more detail, it examines how people process visual information, measuring attention, interest, and arousal. This makes it a remarkably effective tool for studying people's behavior, most importantly, consumer behavior.
3D eye tracking software can provide important insight into how tasks are carried out and systems are put in place. Businesses employ eye tracking to pinpoint operational inefficiencies, safety concerns, and training inefficiencies, all of which reduce training time and boost productivity. Similar to this, coaches and sports experts can utilize eye tracking to pinpoint tactics and techniques to boost performance. 3D eye tracking software provides a singular window into fast & frequently subconscious tasks and actions. It is feasible to break down quick and complex processes into easily understandable information that may be studied and used as training material using video playback and gaze mapping.
3D eye tracking software provides some valuable statistics about what grabs the eye in advertising or graphic design. However, it is difficult to see a correlation between what catches the eye and what appears to stay in the mind of the user. One of the primary drawbacks of 3D eye tracking software technology is that not all eyes can be tracked. Contact lenses, spectacles, and iris color can all have an effect on the efficiency of an eye-tracking camera that records eye movements.
As we have seen with touch control/sensor technology, eye tracking technology is certain to take off in a significant manner. Almost any industry can benefit from 3D eye tracking software technology. In order to better understand how the brain functions, psychologists can measure visual attention and link it with other metrics. Research on visual attention can be applied to any individual or even to individuals who have particular behavioral or mental health issues. Huge sums of money are invested on product package design. 3D eye tracking software technology improves this, especially for fast-moving consumer products. In contrast to other products on the shelves, this ensures that a product's box has eye-catching messaging. Eye tracking is utilized in this case to understand consumer preferences and design packages.
The COVID-19 pandemic brought several uncertainties leading to severe economic losses as various businesses across the world were on a standstill. The COVID-19 outbreak hindered the eye tracking industry's growth. The shutdown of significant consumer electronics, retail, automobile, and electronics industry had an effect on product demand. Similarly, 3D eye tracking software is used in self-driving vehicles in the automotive industry. Reduced demand in the automotive industries, as well as the closure of automotive assembly and manufacturing activities, reduced the 3D eye tracking software market growth during the pandemic.
The key players profiled in this report include Eyeware Tech SA, Blink Technologies, Pupil Labs, SR Research Ltd., EYE SQUARE GMBH, EYETECH DIGITAL SYSTEMS, Gazepoint, Smarteye, Visage Technologies, and Tobii AB.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the 3d eye tracking software market analysis from 2021 to 2031 to identify the prevailing 3d eye tracking software market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the 3d eye tracking software market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global 3d eye tracking software market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Mobile Systems
- Remote Eye Tracking
- Tower-Mounted Eye Tracking
By Application
- Scientific Research
- Marketing and User Research
- Industry and Human Performance
By End-use Industry
- Consumer Devices
- Assistive Technology Solutions
- Others
- Retail
- Robotics
- Automotive
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest Of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest Of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest Of LAMEA
Key Market Players
- Tobii Pro
- Gaze Intelligence
- iMotions
- ParallelDots, Inc.
- EyeTech Digital Systems
- Eyegaze
- Pupil Labs
- Gazepoint
- IntelliGaze
- Converus
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: 3D EYE TRACKING SOFTWARE MARKET, BY TYPE
CHAPTER 5: 3D EYE TRACKING SOFTWARE MARKET, BY APPLICATION
CHAPTER 6: 3D EYE TRACKING SOFTWARE MARKET, BY END-USE INDUSTRY
CHAPTER 7: 3D EYE TRACKING SOFTWARE MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report titled, “3D Eye Tracking Software Market," the 3d eye tracking software market was valued at $153.70 million in 2021, and is estimated to reach $1.8 billion by 2031, growing at a CAGR of 27.8% from 2022 to 2031.3D eye tracking is a promising technique for understanding human behavior and underlying thought processes. Its possibilities are limitless, both in research and for professional use. Eye tracking uses numerous technological procedures to measure eye movements, locations, and points of glance. In other words, eye tracking recognizes and monitors a person's visual attention in terms of objects, position, and duration. The 3D eye tracking software is frequently utilized in academic and scientific research. The 3D eye tracking software technology is utilized in medical, neuroscience, and psychology as well as for cognitive, developmental, experimental, and media applications.
Key factors driving the growth of the market include rise in the use of 3D eye tracking software in attention tracking in the retail sector, for robotics, in automotive, consumer devices, and assistive technology solutions consumption. The 3D eye tracking software solutions based on consumer depth-sensing cameras can help less-abled persons handle a computer by mapping mouse functionality to head movements, facial gestures, and gaze tracking. The improved aided ability allows the user to communicate more effectively. Users can also direct a robotic helping arm toward an object of interest, minimizing the need for tiresome joystick control. Therefore, an increase in the use of 3D eye tracking software technology helps in improving the quality of life and enhance the autonomy of disabled persons.
3D eye tracking technology can improve simulator training by assessing cognitive stress. It can be employed in personalized and adaptive learning, resulting in a more expedited learning process. 3D eye tracking technology comprises a non-intrusive and non-wearable device that can be connected with real-world situations to collect fresh data that may be used to improve training programs. The trainer can watch every movement of the eye with 3D eye tracking software, even if she/he is not present while training. This allows trainer simulation functioning to be improved and to recognize which parts of the training need to be repeated, which immediate corrections to be made, and which aspects of the control need to be improved. The use of 3D eye tracking software in simulator training for aircraft pilots and automotive drivers to access information such as how the trainee is grasping real-time information about his/her surrounding, human behavior, alertness. These factors are expected to boost the 3D eye tracking software market growth in upcoming years.
The 3D eye tracking software market is segmented into type, application, end-use industry, and region. On the basis of type, the market is classified into mobile systems, remote eye-tracking, and tower mounted eye tracking. On the basis of application, it is divided into scientific research, marketing & user research, and industry & human performance. On the basis of end-use industry, it is classified into retail, robotics, automotive, consumer devices, assistive technology solutions, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).
The key players profiled in the study include Eyeware Tech SA, Blink Technologies, Pupil Labs, SR Research Ltd., EYE SQUARE GMBH, EYETECH DIGITAL SYSTEMS, Gazepoint, Smarteye, Visage Technologies, and Tobii AB. The key players in the market have been actively engaged in the adoption of various strategies such as acquisition, product launches, and expansion to remain competitive and gain an advantage over the competitors in the market. For instance, in May 2022, AMD Privacy View was developed in collaboration with the Eyeware team. It is a one-of-a-kind feature driven by innovative eye tracking technology that includes a suite of privacy-enhancing capabilities. The software may highlight the portion of the screen that the user is currently looking at while blurring the rest, allowing them to concentrate on issues while protecting information from prying eyes.
Key Market Insights
- By type, the mobile systems segment emerged as the global leader in 2021 and the remote eye tracking segment is anticipated to be the fastest growing during the forecast period
- By application, the scientific research segment emerged as the global leader in 2021 and the marketing & user research segment is anticipated to be the fastest during the forecast period
- By end-use industry, the retail segment emerged as the global leader in 2021 and the robotics segment is predicted to witness the fastest growth in the upcoming years
- By region, North America accounted for the dominant market share by generating a revenue of $75.6 million in 2021 and is projected to account for a significant growth rate during the forecast period
Companies Mentioned
- Tobii Pro
- Gaze Intelligence
- iMotions
- ParallelDots, Inc.
- EyeTech Digital Systems
- Eyegaze
- Pupil Labs
- Gazepoint
- IntelliGaze
- Converus
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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