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China's Steel Industry - Porter's Five Forces Strategy Analysis

  • ID: 585576
  • Report
  • Region: China
  • 20 Pages
  • Aruvian Research
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China now has one of the biggest steel industries in the world and accounted for a lion's share of the global steel industry in 2015, having a share of over 50% easily. Driven by rapid urbanization, modernization and significant investment in infrastructure, the country’s steel industry is ready to take on the world.

This research analyzes China’s Steel Industry in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.
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A. Executive Summary

B. Introduction to the Industry
B.1 Industry Definition
B.2 Industry Profile
B.3 Industry Structure
B.4 Industry Outlook

C. Porter’s Five Forces Strategy Analysis
C.1 Bargaining Power of Buyers
C.2 Bargaining Power of Suppliers
C.3 Competitive Rivalry in the Industry
C.4 Threat of New Entrants
C.5 Threat of Substitutes

D. Conclusion

E. Glossary of Terms
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