China Energy Industry - Porter's Five Forces Strategy Analysis

  • ID: 585578
  • Report
  • Region: China
  • 30 pages
  • Aruvian's R'search
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In recent years, China has emerged as one of the greatest consumers of energy in the world. In fact, combined with China's rapid economic development, the country has also put in place favorable policies to attract investment in its energy sector, including an overall restructuring of the energy industry as well.

In recent years, facing a shortage of energy supplies, China has also turned to developing the renewable energy sector such as wind, solar, geothermal and tidal power. There is no doubt that the Chinese energy industry is one of the biggest energy markets in the world, and is expected to remain so in the coming years as well.

This research analyzes the Chinese energy Industry in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.
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A. Executive Summary

B. Introduction to the Industry
B.1 Industry Definition
B.2 Industry Profile
B.2.1 Oil
B.2.2 Natural Gas
B.2.3 Coal
B.2.4 Renewable Energy
B.3 Industry Structure
B.4 Industry Outlook

C. Porter’s Five Forces Strategy Analysis
C.1 Bargaining Power of Buyers
C.2 Bargaining Power of Suppliers
C.3 Competitive Rivalry in the Industry
C.4 Threat of New Entrants
C.5 Threat of Substitutes

D. Conclusion
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The People’s Republic of China is often referred to as the home of the Red Dragon which in oriental terms is considered to be auspicious and an indicator of prosperity and a storehouse of wealth. The PRC was not always aware of its self reliant resources till the time it moved ahead of the Russian dependence and extracted its own resources wherein it has produced energy from oil and progressed to capitalizing on its other natural resources like gas, coal and nuclear energy as well.

The PRC however has also faced environmental concerns and in addressing the same has invested in considerable policy change measures as well as the required technological support for developing clean efficient and sustainable energy from renewable sources.

The Chinese oil consumption is a major factor in the global markets and in order to correct the net import balances, the PRC policy is oriented towards developing alternate sources of power from nuclear or other sustainable energy sources. The demands of the industry leading to higher energy requirements are areas wherein the government effort has been directed towards meeting the WTO objectives as well as entering the world table as a nation that is progressive and equally in sync with the environment.

This research analyzes The China Energy Industry in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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