Global Video Games Industry - Porter's Five Forces Strategy Analysis

  • ID: 585606
  • Report
  • Region: Global
  • 20 Pages
  • Aruvian's R'search
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The ubiquitous video game which incepted as a concept and soon caught on as a wildfire business proposition in the early days of 1972 was traditionally positioned conservatively at kids who were believed to be the dominant purchase influencers. The present market situation however begs to differ which presents the video game market as a serious business proposition which exceeds age groups as well as retains them the world over. Current day video games market has consumers which use this channel as an expression of competitive ability transcending boundaries as well as serious arcade game championships participations.

This research analyzes the Global Video Games Industry in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market.

Apart from the analysis of the industry in a Porter’s Five Forces framework, the report also analyzes the global video games industry in a brief profile of the industry.
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A. Executive Summary

B. Introduction to the Industry
B.1 Industry Profile
B.2 Future Outlook

C. Porter’s Five Forces Strategy Analysis
C.1 Bargaining Power of Buyers
C.2 Bargaining Power of Suppliers
C.3 Competitive Rivalry in the Industry
C.4 Threat of New Entrants
C.5 Threat of Substitutes

D. Conclusion

E. Glossary of Terms
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Note: Product cover images may vary from those shown