This research analyzes the Global Video Games Industry in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market.
Apart from the analysis of the industry in a Porter’s Five Forces framework, the report also analyzes the global video games industry in a brief profile of the industry.
B. Introduction to the Industry
B.1 Industry Profile
B.2 Future Outlook
C. Porter’s Five Forces Strategy Analysis
C.1 Bargaining Power of Buyers
C.2 Bargaining Power of Suppliers
C.3 Competitive Rivalry in the Industry
C.4 Threat of New Entrants
C.5 Threat of Substitutes
E. Glossary of Terms