Food Retail Industry in Italy - PEST Framework Analysis

  • ID: 585608
  • Report
  • Region: Italy
  • 20 pages
  • Aruvian's R'search
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The economic recession of 2008-2009 has been particularly hard of the Italian food market as the food retail industry entered into a decline since then and has been in a stage of stagnation following the recession. Consumers have stopped spending on anything more than what is absolutely necessary and the only segment that has been showing any growth is the organic food sector.

In this industry scenario, this research analyzes the Food Retail Industry in Italy in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.
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A. Executive Summary

B. Introduction to the Industry
B.1 Industry Definition
B.2 Industry Profile
B.3 Industry Outlook

C. PEST Framework Analysis
C.1 Political Aspects
C.2 Economic Aspects
C.3 Social Aspects
C.4 Technological Aspects

D. Glossary of Terms
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