There is a stiff competition among the sportswear brands that control a majority of the share of this market. These companies spend heavily on innovation and sponsorship events which act as major barriers for the new entrants to this industry.
This research analyzes the Sportswear Industry in United States in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market.
Apart from the Porter’s Five Forces analysis, the report also includes an analysis of the sportswear industry in the United States. The industry analysis is brief but includes an industry definition, industry profile, an analysis of the major industry segments, and a brief overview of the leading players in the market. There is also an industry outlook till 2020 included in the report.
B. Introduction to the Industry
B.1 Industry Definition
B.2 Industry Profile
B.3 Industry Segments
B.4 Leading Companies
B.4.1 Nike Inc
B.4.2 Adidas AG
B.4.3 Puma SE
B.5 Future Outlook
C. Porter’s Five Forces Strategy Analysis
C.1 Bargaining Power of Buyers
C.2 Bargaining Power of Suppliers
C.3 Competitive Rivalry in the Industry
C.4 Threat of New Entrants
C.5 Threat of Substitutes
E. Glossary of Terms