Consumer Electronics Industry in the US – PEST Framework Analysis

  • ID: 585705
  • Report
  • Region: United States
  • 20 pages
  • Aruvian's R'search
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The consumer electronics industry is one of the most competitive in the world. To stay ahead of competitors, companies must constantly move into new markets emerging around the world. In recent years, new products such as wireless speakers, soundbars, wearable electronics, smartwatches, etc., have found their way in the top categories of the industry in terms of revenue and growth. Meanwhile, to keep pace with consumer demand for exciting products at attractive prices, manufacturers must take full advantage of low-cost centers for development around the world.

This research analyzes Consumer Electronics Industry in the US in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.

Apart from the PEST Framework analysis, the report also includes a brief analysis of the convenience electronics industry in the US.
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A. Executive Summary

B. Consumer Electronics Industry in the US
B.1 Industry Definition
B.2 Industry Profile
B.3 Future Outlook

C. PEST Framework Analysis
C.1 Political Aspects
C.2 Economic Aspects
C.3 Social Aspects
C.4 Technological Aspects

D. Glossary of Terms
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