Retail Industry in India – PEST Framework Analysis

  • ID: 585709
  • Report
  • Region: India
  • 20 pages
  • Aruvian's R'search
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The Indian retail market is one of top five retail markets in the world and has been growing exponentially in recent years. Huge population, increasing per-capita income and changing consumer habits - all these developments have culminated in the booming of the retail sector in India.

This research analyzes the Retail Industry in India in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.

Apart from the PEST Framework analysis, the report also includes a brief analysis of the retail industry in India.
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A. Executive Summary

B. Retail Industry in India
B.1 Industry Definition
B.2 Industry Profile
B.3 Industry Structure
B.4 Future Outlook

C. PEST Framework Analysis
C.1 Political Aspects
C.2 Economic Aspects
C.3 Social Aspects
C.4 Technological Aspects

D. Glossary of Terms
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