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Tobacco in Austria

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    Report

  • 53 Pages
  • June 2023
  • Region: Austria
  • Euromonitor International
  • ID: 586324
Demand for cigarettes continued to cool down in Austria during 2022 as sales edged closer to the levels seen in 2019, prior to the onset of the COVID-19 pandemic.

The analyst's Tobacco in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN AUSTRIA
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Despite cooling of demand, cigarette sales remain at remarkably high levels
  • Considerable proportion of cigarettes consumed in Austria sold via the illicit trade
  • JTI strengthens focus on international brands
  • PROSPECTS AND OPPORTUNITIES
  • Transition from cigarettes to reduced harm tobacco products to gain momentum
  • No exceptional restriction in sight for cigarettes
  • Landewyck set to expand its activities in Austria
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2017-2022
  • Table 12 Sales of Cigarettes by Category: Value 2017-2022
  • Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Signs emerge that the shisha trend might finally be drawing to a close
  • Volume sales of cigars and cigarillos remain at remarkably high levels
  • Demand for cigars shaped by substantial price increases by Corporación Habanos
  • PROSPECTS AND OPPORTUNITIES
  • Demand for cigars and shisha tobacco expected to remain relatively stable
  • Tax rises to impact cigars and cigarillos, with fine cut tobacco to be hardest hit
  • Track & Trace expected to contribute hugely to major changes in the category
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Sales of Cigars by Size: % Volume 2017-2022
  • Table 38 Sales of Cigarillos by Price Platform 2017-2022
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heated tobacco leads growth among a diverse group of highly dynamic categories
  • The range of products on offer in disposable e-cigarettes expands rapidly
  • Philipp Morris likely to remain the only player in heated tobacco
  • PROSPECTS AND OPPORTUNITIES
  • Ongoing growth in heated tobacco to come largely at the cost of other categories
  • Particularly high tax increases in sight for heated tobacco
  • Further regulations about to shape the future of nicotine pouches in Austria
CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 58 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 60 Sales of Heated Tobacco: Volume 2017-2022
  • Table 61 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 62 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
  • Table 63 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
  • Table 64 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
  • Table 65 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
  • Table 66 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 67 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 68 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 69 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 70 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 71 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 72 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 73 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 74 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 75 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
  • Table 76 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
  • Table 77 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 78 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
  • Table 79 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
  • Table 80 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 81 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 82 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
  • Table 83 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
  • Table 84 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
  • Table 85 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
  • Table 86 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 87 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027