Foreign Franchise Development in China

  • ID: 586485
  • Report
  • Region: China
  • 21 pages
  • Emerging Markets Direct
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FEATURED COMPANIES

  • McDonald’s Corporation
  • Starbucks Corporation
  • MORE
Franchising is defined in the Measures as a contractual relationship whereby a franchisor grants a franchisee the right to use its business resources such as its trademark, trade name, business model etc. and the franchisee operates under a uniform operational system and pays a franchising fee to the franchisor in accordance with the stipulations of the contract. Franchisees supply the capital and staff. The Chinese term for franchise is known as texujingying.

“China: Foreign Franchise Development in China” covers the industry overview, chinas franchise industry, rules and regulations, global franchise and common challenges. It also covers the market trends and outlook, market demand, advantages and disadvantages of franchising, china franchise development, best prospects of franchising sectors and obstacles of franchise development, plus the comparative matrix of the industry leading players: KFC, McDonalds Corporation, Starbucks Corporation, and Century 21 Real Estate LLC

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • McDonald’s Corporation
  • Starbucks Corporation
  • MORE
1. Industry Profile
1.1 Industry Overview
1.1.1 Definition of Franchising
1.1.2 Franchising Models
1.1.3 Franchise Contract
1.2 China Franchise
1.2.1 China Economic Overview
1.2.2 Overview of Franchise Industry
1.3 Government Management
1.3.1 Rules & Regulations
1.3.1.1 Regulation for the Administration of Commercial Franchising Operation
1.3.1.2 Commercial Franchise Registration Management Measures
1.3.2 New Corporate Income Tax Law
1.4 Global Franchise
1.4.1 Common Challenges

2. Market Trends and Outlook
2.1 Market Demand
2.1.1 Market Entry to China
2.1.2 Market Access to China
2.2 Advantages and Disadvantages of Franchising
2.2.1 Franchisor’s viewpoint - Advantages & Disadvantages
2.2.2 Franchisees viewpoint - Advantages & Disadvantages
2.3 China Franchise Development
2.4 Best Prospects of Franchising Sectors
2.5 Obstacles of Franchise Development
2.6 Market Outlook

3. Leading Players and Comparative Matrix
3.1 Leading Players
3.1.1 Kentucky Fried Chicken (KFC)
3.1.2 McDonald’s Corporation
3.1.3 Starbucks Corporation
3.1.4 Century 21 Real Estate LLC
Note: Product cover images may vary from those shown
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- Kentucky Fried Chicken (KFC)
- McDonald’s Corporation
- Starbucks Corporation
- Century 21 Real Estate LLC

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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