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Alcoholic Drinks in Estonia

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    Report

  • 62 Pages
  • July 2023
  • Region: Estonia
  • Euromonitor International
  • ID: 593778
Beer witnessed a trend for more premium, perceived healthier and more expensive products like ale, which also benefited from the return to the on-trade channel as Coronavirus (COVID-19) restrictions were lifted. The prices of beer and other types of alcoholic drinks increased due to galloping inflation and the fallout of the war in Ukraine in terms of materials and supply, thereby favouring current value over volume growth.

The analyst's Alcoholic Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN ESTONIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
  • MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research SOURCES
  • BEER IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Ale benefits from premiumisation trend and the reopening of society
  • Lidl’s entry threatens to disrupt the competitive landscape
  • A Le Coq leverages a strong portfolio and wide price points to lead the field
PROSPECTS AND OPPORTUNITIES
  • Healthier lifestyles and technology to push non alcoholic beer
  • Sustainability concerns to inform beer choices
  • Imported economy lager to struggle in the forecast period
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2017-2022
  • Table 18 Sales of Beer by Category: Total Value 2017-2022
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
  • WINE IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Low prices drive volume sales of “other” fortified wine in a highly inflationary climate
  • Widening variety boosts awareness and interest in wine
  • Still wine suffers from maturity while new consumption occasions boost sparkling wine
PROSPECTS AND OPPORTUNITIES
  • Wine popularisation trend to stimulate strong sales growth
  • Increasing awareness and availability to grow the demand for port
  • Specialist retailers and e-commerce to increase the pressure on supermarkets and hypermarkets
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2017-2022
  • Table 33 Sales of Wine by Category: Total Value 2017-2022
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 35 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 41 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
  • SPIRITS IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Blended malt Scotch whisky and tequila (and mezcal) enjoy fast-rising popularity
  • Craft and labelling trends emphasise sophistication and more natural claims
  • Liviko leverages quality, a wide offer and strong distribution to lead spirits
PROSPECTS AND OPPORTUNITIES
  • Popularisation trend to push whiskies
  • Lidl is set to create waves in the competitive landscape
  • Social media focus to reach young adults
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 45 Sales of Spirits by Category: Total Value 2017-2022
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
  • CIDER/PERRY IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cider/perry loses ground to cheaper flavoured/mixed lager
  • Rising prices contribute to fall in demand in the on-trade channel
  • Smaller players increase the pressure on the leaders
PROSPECTS AND OPPORTUNITIES
  • Cider/perry to continue its downward demand trajectory
  • Flavoured and craft options to offer some growth potential
  • Changing consumer shopping behaviour to disrupt distribution patterns
CATEGORY DATA
  • Table 59 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 60 Sales of Cider/Perry: Total Value 2017-2022
  • Table 61 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 62 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 70 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 71 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
  • RTDS IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Spirit-based format drives RTDs
  • More sophisticated consumers lose interest in wine-based RTDs
  • Saku Õlletehase and A Le Coq remain well ahead of the pack
PROSPECTS AND OPPORTUNITIES
  • Spirit-based RTDs retain competitive advantages
  • Growth opportunities remain despite maturity
  • Alcohol-free RTDs to tap into the mocktails trend
CATEGORY DATA
  • Table 74 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 75 Sales of RTDs by Category: Total Value 2017-2022
  • Table 76 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 77 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 82 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 83 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 84 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 85 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 86 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027