The depilatories products market was valued at $2.3 billion in 2023, and is projected to reach $3.9 billion by 2033, growing at a CAGR of 5.2% from 2024 to 2033.
Depilatories products are formulated to remove unwanted hair from the body, providing a convenient and often painless alternative to traditional shaving or waxing methods. These products contain chemical agents such as thioglycolic acid to break down the keratin protein in hair, allowing it to be wiped or rinsed away easily. Available in various forms, such as creams, gels, and sprays, depilatories offer a quick and effective solution for achieving smooth skin. They are popular for their ease of use and the ability to deliver longer lasting results compared to shaving, making them a favored choice for those seeking a hassle-free hair removal option.
The growth of the global depilatories products market is driven by surge in demand for easy-to-use and effective hair removal solutions due to increase in importance of personal grooming and hygiene. Increase in awareness about different hair removal methods and the benefits of depilatories, such as convenience and longer lasting results, is encouraging more consumers to opt for these products, which are further fostering the market growth. In addition, with rising environmental consciousness, brands are adopting sustainable practices, including the use of eco-friendly packaging and biodegradable formulas, to appeal to environmentally conscious consumers. Moreover, the popularity of at-home grooming solutions has surged, leading to an increase in sales of depilatory kits that provide a professional experience in the comfort of one’s home. These trends are significantly fostering the growth of the global market. Furthermore, surge in demand for depilatories among male is a notable trend, with brands launching products specifically formulated for men’s hair removal needs. Recent studies indicate that approximately 25% of men in urban areas regularly use depilatory products as part of their grooming routine, reflecting a growing trend toward male personal care. In addition, rise in promotion of smooth, hair-free skin through social media platforms and beauty influencers has bolstered the demand for depilatories, as consumers are inspired by online reviews and influencer recommendations. However, increase in popularity of alternative hair removal techniques, which offer more permanent solutions, hamper the demand for traditional depilatory products, this restraining the market growth. In addition, one of the major concerns with depilatory products is the risk of skin irritation, burns, and allergic reactions, which limit their use among consumers with sensitive skin. On the contrary, manufacturers are focusing on developing depilatories products with natural and organic formulations, free from harsh chemicals, to minimize skin irritation and cater to sensitive skin. Furthermore, continuous innovation and the introduction of sensitive skin-friendly products and those with added skincare benefits, are attracting a broader consumer base. Such developments are expected to offer lucrative opportunities for the growth of the global market during the forecast period.
The global depilatories products market is segmented into product type, gender, distribution channel, and region. On the basis of the product type, the market is categorized into creams, wax strips, razors, and others. By gender, it is classified into women and men. By distribution channel, it is divided into drugstores, supermarkets & hypermarkets, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of gender, the women segment is anticipated to exhibit highest growth during the forecast period.
Depending on distribution channel, the supermarkets & hypermarket segment held a substantial portion of the depilatories products market share.
Region wise, North America is projected to maintain its leadership in the depilatories products market in the coming years.
Depilatories products are formulated to remove unwanted hair from the body, providing a convenient and often painless alternative to traditional shaving or waxing methods. These products contain chemical agents such as thioglycolic acid to break down the keratin protein in hair, allowing it to be wiped or rinsed away easily. Available in various forms, such as creams, gels, and sprays, depilatories offer a quick and effective solution for achieving smooth skin. They are popular for their ease of use and the ability to deliver longer lasting results compared to shaving, making them a favored choice for those seeking a hassle-free hair removal option.
The growth of the global depilatories products market is driven by surge in demand for easy-to-use and effective hair removal solutions due to increase in importance of personal grooming and hygiene. Increase in awareness about different hair removal methods and the benefits of depilatories, such as convenience and longer lasting results, is encouraging more consumers to opt for these products, which are further fostering the market growth. In addition, with rising environmental consciousness, brands are adopting sustainable practices, including the use of eco-friendly packaging and biodegradable formulas, to appeal to environmentally conscious consumers. Moreover, the popularity of at-home grooming solutions has surged, leading to an increase in sales of depilatory kits that provide a professional experience in the comfort of one’s home. These trends are significantly fostering the growth of the global market. Furthermore, surge in demand for depilatories among male is a notable trend, with brands launching products specifically formulated for men’s hair removal needs. Recent studies indicate that approximately 25% of men in urban areas regularly use depilatory products as part of their grooming routine, reflecting a growing trend toward male personal care. In addition, rise in promotion of smooth, hair-free skin through social media platforms and beauty influencers has bolstered the demand for depilatories, as consumers are inspired by online reviews and influencer recommendations. However, increase in popularity of alternative hair removal techniques, which offer more permanent solutions, hamper the demand for traditional depilatory products, this restraining the market growth. In addition, one of the major concerns with depilatory products is the risk of skin irritation, burns, and allergic reactions, which limit their use among consumers with sensitive skin. On the contrary, manufacturers are focusing on developing depilatories products with natural and organic formulations, free from harsh chemicals, to minimize skin irritation and cater to sensitive skin. Furthermore, continuous innovation and the introduction of sensitive skin-friendly products and those with added skincare benefits, are attracting a broader consumer base. Such developments are expected to offer lucrative opportunities for the growth of the global market during the forecast period.
The global depilatories products market is segmented into product type, gender, distribution channel, and region. On the basis of the product type, the market is categorized into creams, wax strips, razors, and others. By gender, it is classified into women and men. By distribution channel, it is divided into drugstores, supermarkets & hypermarkets, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
By product type, the creams segment is expected to dominate the market from 2024 to 2033.On the basis of gender, the women segment is anticipated to exhibit highest growth during the forecast period.
Depending on distribution channel, the supermarkets & hypermarket segment held a substantial portion of the depilatories products market share.
Region wise, North America is projected to maintain its leadership in the depilatories products market in the coming years.
Competition Analysis
Competitive analysis and profiles of the major players in the global depilatories products market include Velnik India Limited, Edgewell Personal Care, Procter and Gamble Co, L'Oréal Paris, jolenbeauty, SI&D (Aust) Pty Ltd., American International Industries, Church and Dwight Co., Inc., HCP Wellness Private Limited, and Reckitt Benckiser. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.Additional benefits you will get with this purchase are:
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Key Market Segments
By Product Type
- Creams
- Wax Strips
- Razors
- Others
By Gender
- Women
- Men
By Distribution Channel
- Drugstores
- Supermarkets and Hypermarkets
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Rest of LAMEA
- Velnik India Limited
- Edgewell Personal Care
- Procter and Gamble Co
- L'Oréal Paris
- jolenbeauty
- SI&D (Aust) Pty Ltd
- American International Industries
- Church and Dwight Co., Inc.
- HCP Wellness Private Limited
- Reckitt Benckiser
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: DEPILATORIES PRODUCTS MARKET, BY PRODUCT TYPE
CHAPTER 5: DEPILATORIES PRODUCTS MARKET, BY GENDER
CHAPTER 6: DEPILATORIES PRODUCTS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: DEPILATORIES PRODUCTS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
Key Market Players in the Depilatories Products Market include:- Velnik India Limited
- Edgewell Personal Care
- Procter and Gamble Co
- L'Oréal Paris
- SI&D (Aust) Pty Ltd
- American International Industries
- Church and Dwight Co., Inc.
- Reckitt Benckiser
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 235 |
| Published | July 2024 |
| Forecast Period | 2023 - 2033 |
| Estimated Market Value ( USD | $ 2.3 billion |
| Forecasted Market Value ( USD | $ 3.9 billion |
| Compound Annual Growth Rate | 5.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 5 |
