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Packaged Food in Estonia

  • ID: 603544
  • Report
  • Region: Estonia
  • 191 pages
  • Euromonitor International
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The living standards of Estonians have improved, supporting sales of packaged food. Product prices remain the most crucial sales factor, although the importance of pricing over other attributes has been diminishing, with increasing attention paid to quality and nutritional value in particular. Health awareness is increasing and consumers expect packaged food products to match their understanding of healthy nutrition, creating a number of challenges to manufacturers.

The Packaged Food in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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PACKAGED FOOD IN ESTONIA
December 2018

List of Contents and Tables
Executive Summary
Increase in Living Standards Supports the Development of Packaged Food
Increased Consumer Purchasing Power Supports Manufacturers
Successful Players Follow the Trends
Competition Remains Intense Among Grocery Chains
Positive Outlook for the Economy To Support Sales
Foodservice
Sales To Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Rising Health Awareness Drives Growth in Olive Oil Consumption
Health, Quality and Convenience Gain Importance in Purchasing Decisions
Edible Oils Consumption Set To Decline Due To Demographic and Lifestyle Trends
Competitive Landscape
Higher Quality Brands Perform Well As Estonians Trade Up
Smaller Players Succeed by Targeting Specific Niches
Scanola Baltic Set To Remain the Highest Ranked Local Company
Category Data
Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Living Trend Supports Positive Performance of Prepared Salads
Estonians Show Growing Appreciation for the Convenience of Ready Meals
New Launches Target Consumers Seeking Healthier Ready Meals
Competitive Landscape
Local Companies Continue To Dominate Ready Meals
Trading Up Trend Encourages New Product Development
Dr Oetker International Is the Highest Ranked Foreign Player in Ready Meals
Category Data
Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 34 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 35 Distribution of Ready Meals by Format: % Value 2013-2018
Table 36 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 37 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Health Awareness Continues To Shape Consumer Demands
Certain Product Types Face Growing Competition From External Sources
Demand for Products Used To Prepare Ethnic Dishes Set To Remain Strong
Competitive Landscape
Street Food Trend Inspires New Launches
Investment in Marketing Increasingly Crucial As Competition Intensifies
Most Successful Players Follow and Influence the Latest Trends
Category Data
Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Estonians Prefer Traditional Soup Flavours
Health Concerns Set To Exert Greater Influence in Soup Over the Forecast Period
Dehydrated and Instant Soup Expected To Register Volume Sales Declines
Competitive Landscape
Local Player Salvest Continues To Lead Soup
Saarioinen Eesti Is the Most Dynamic Performer
Bonduelle Launch Supports the Development of Frozen Soup
Category Data
Table 51 Sales of Soup by Category: Volume 2013-2018
Table 52 Sales of Soup by Category: Value 2013-2018
Table 53 Sales of Soup by Category: % Volume Growth 2013-2018
Table 54 Sales of Soup by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Soup: % Value 2014-2018
Table 56 LBN Brand Shares of Soup: % Value 2015-2018
Table 57 Distribution of Soup by Format: % Value 2013-2018
Table 58 Forecast Sales of Soup by Category: Volume 2018-2023
Table 59 Forecast Sales of Soup by Category: Value 2018-2023
Table 60 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Many Estonians Continue To Prefer Home-made Jams and Preserves
Nut and Seed Based Spreads Set To Remain the Most Dynamic Category
Concerns About Sugar Pose Challenge for Manufacturers
Competitive Landscape
Competitive Environment in Honey Remains Unique
Domestic Players Continue To Lead
Põltsamaa Felix's Novel Packaging Experiment Fails To Impress Consumers
Category Data
Table 62 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 63 Sales of Sweet Spreads by Category: Value 2013-2018
Table 64 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 65 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 67 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 68 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 69 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 70 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 71 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Popularity of Organic Baby Food Products Increases
Strong Breastfeeding Culture Hampers Demand for Milk Formula
Competitive Landscape
International Brands Continue To Dominate Milk Formula
Local Brand Põnn Wins the Hearts of Estonians
Category Data
Table 73 Sales of Baby Food by Category: Volume 2013-2018
Table 74 Sales of Baby Food by Category: Value 2013-2018
Table 75 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 76 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Baby Food: % Value 2014-2018
Table 78 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 79 Distribution of Baby Food by Format: % Value 2013-2018
Table 80 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 81 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 82 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Butter Gains Popularity at the Expense of Margarine
Price of Butter Hits Record High
Competitive Landscape
Local Manufacturers Remain Dominant in Butter
Foreign Brands Continue To Lead Margarine and Spreads
Category Data
Table 84 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 85 Sales of Butter and Spreads by Category: Value 2013-2018
Table 86 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 87 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 89 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 90 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 91 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 92 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 93 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Estonians Show Growing Interest in Foreign Cheese Products
Rising Health Awareness Benefits Small Local Cheese Producers
Speciality Cheese Shops Gain Popularity
Competitive Landscape
Large Local Manufacturers Continue To Lead Cheese
Competitive Environment Remains Relatively Fragmented
Category Data
Table 95 Sales of Cheese by Category: Volume 2013-2018
Table 96 Sales of Cheese by Category: Value 2013-2018
Table 97 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 98 Sales of Cheese by Category: % Value Growth 2013-2018
Table 99 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 100 NBO Company Shares of Cheese: % Value 2014-2018
Table 101 LBN Brand Shares of Cheese: % Value 2015-2018
Table 102 Distribution of Cheese by Format: % Value 2013-2018
Table 103 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 104 Forecast Sales of Cheese by Category: Value 2018-2023
Table 105 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
Estonians Continue To Favour Full Fat Fresh Milk
Global Trend for Organic Drinking Milk Products Reaches Estonia
Fresh Milk Remains Much More Popular Than Shelf Stable Varieties
Competitive Landscape
Future of Tere Remains Unclear
Local Manufacturers Remain Dominant
Competitive Environment Remains Highly Consolidated
Category Data
Table 107 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 108 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 109 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 110 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 112 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 113 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 114 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 115 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 116 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
High-fat Yoghurt Products Gain Popularity
Sour Milk Products Remain Popular Despite Growing Threat From Drinking Yoghurt
Innovation Picks Up in Yoghurt
Competitive Landscape
Local Manufacturers Dominate Yoghurt
Sour Milk Products Remains Highly Consolidated
Valio Launches New High Protein Drinking Yoghurt Products
Category Data
Table 118 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 119 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 120 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 121 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 123 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 124 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 125 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 127 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Preference for Natural, High-fat Products Creates Opportunities for Curd
Positive Development of Cream Set To Continue
Outlook for Chilled Dairy Desserts and Chilled Snacks Remains Bright
Competitive Landscape
Local Players Continue To Dominate Fromage Frais and Quark
International Companies Maintain Strong Presence in Chilled Snacks
Category Data
Table 129 Sales of Other Dairy by Category: Volume 2013-2018
Table 130 Sales of Other Dairy by Category: Value 2013-2018
Table 131 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 132 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 133 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 134 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 135 Distribution of Other Dairy by Format: % Value 2013-2018
Table 136 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 137 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 138 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 139 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Hand-made Chocolate Confectionery Is on the Rise
Tasting and Workshops at Points of Sale Change Traditional Sales Strategies
Local Flavours and Artisanal Traditions Gain Power
Competitive Landscape
Kalev As Retains the Top Position
Digital Advertising Challenges Traditional Marketing Channels
Manufacturers Develop Portfolios in Response To Market Trends
Summary 2 Other Chocolate Confectionery by Product Type:
Category Data
Table 140 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 141 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 142 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 143 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 144 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 145 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 146 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 147 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 148 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 149 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 150 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 151 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Worsening Image of Bubble Gum Drags Sales Down
Sugar-free Chewing Gum Takes Over the Gum Category
Xylitol Products and Support of Medical Professionals Are Crucial for Gum's Future
Competitive Landscape
Global Manufacturers Maintain Stronghold
Alternative Products Reflect the Health and Wellness Trend
Newcomers Are Unlikely To Be Able To Enter the Competitive Gum Category
Category Data
Table 152 Sales of Gum by Category: Volume 2013-2018
Table 153 Sales of Gum by Category: Value 2013-2018
Table 154 Sales of Gum by Category: % Volume Growth 2013-2018
Table 155 Sales of Gum by Category: % Value Growth 2013-2018
Table 156 NBO Company Shares of Gum: % Value 2014-2018
Table 157 LBN Brand Shares of Gum: % Value 2015-2018
Table 158 Distribution of Gum by Format: % Value 2013-2018
Table 159 Forecast Sales of Gum by Category: Volume 2018-2023
Table 160 Forecast Sales of Gum by Category: Value 2018-2023
Table 161 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 162 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Sugar Consumption Concerns and Chocolate Rivalry Slows Sugar Confectionary
Saturation and Maturity Inspires Innovative Developments and Launches
Potential for Hand-made and Wellness Sugar Confectionery
Competitive Landscape
Kalev As Outperforms Its Competitors in the Category
Haribo Maintains Second Place But Its Future Performance Could Be at Risk
Stagnant Category Has Little Appeal for Newcomers
Summary 3 Other Sugar Confectionery by Product Type:
Category Data
Table 163 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 164 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 165 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 166 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 167 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 168 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 169 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 170 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 171 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 172 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 173 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 174 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Ice Cream Is Viewed As A Healthier Snack Option
Growing Demand for Alternative Recipes and Ingredients
Bulk Dairy Ice Cream Records Rapid Growth
Competitive Landscape
Local Manufacturers Dominate Ice Cream and Frozen Desserts
Craft Manufacturers Challenge Tradition
Small Entrepreneurs Are Set Against Mainstream Manufacturers
Category Data
Table 175 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 176 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 177 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 178 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 179 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 180 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 181 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 182 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 183 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 184 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 185 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 186 Distribution of Ice Cream by Format: % Value 2013-2018
Table 187 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 188 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 189 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 190 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 191 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Headlines
Prospects
Traditional Savoury Snacks Slow Down
Savoury Snacks Is Challenged by Demanding Consumers
Savoury Snacks Retail Distribution Under Greater Threat From Foodservice Channel
Competitive Landscape
PepsiCo Inc Maintains Top Position in Savoury Snacks
Potato Waffles Successfully Mix Tradition and Innovation
Private Label Faces Adversity
Category Data
Table 192 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 193 Sales of Savoury Snacks by Category: Value 2013-2018
Table 194 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 195 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 196 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 197 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 198 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 199 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 200 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 201 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 202 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Sees Greater Demand for Healthier Snacks
Sweet Biscuits Reaches Maturity
New Products Play With Local and Traditional Flavours
Competitive Landscape
Kalev As Has the Leading Brand in the Category
Corny's Success Is Based on Successful Pricing and Distribution Policy
Potential for More Players and Products in Fruit Snacks and Snack Bars Categories
Category Data
Table 203 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 204 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 205 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 206 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 207 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 208 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 209 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 210 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 211 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 212 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 213 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 214 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 215 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 216 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 217 Distribution of Snack Bars by Format: % Value 2013-2018
Table 218 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 219 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 220 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 221 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 222 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
the Performances of Packaged and Unpackaged Products Expected To Diverge
More Consumers Interested in Gluten Free Nutrition
Health Awareness Shapes Further Development
Competitive Landscape
Some of the Leading Baked Goods Players Remain Untouched by the Latest Trends
Small Bakeries Are Developing
Local Players Remain Virtually Completely Dominant
Category Data
Table 223 Sales of Baked Goods by Category: Volume 2013-2018
Table 224 Sales of Baked Goods by Category: Value 2013-2018
Table 225 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 226 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 227 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 228 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 229 Distribution of Baked Goods by Format: % Value 2013-2018
Table 230 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 231 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 232 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 233 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023
Headlines
Prospects
Hot Cereals Perform Well Despite Maturity
the Popularity of Rte Cereals Is Declining
Muesli Is Influenced by Health Awareness
Competitive Landscape
International Players Are Losing Importance in Breakfast Cereals
First Meat-containing Hot Cereals Launched in Estonia
Successful Players Continue To Innovate
Category Data
Table 234 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 235 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 236 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 237 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 238 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 239 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 240 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 241 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 242 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 243 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 244 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Headlines
Prospects
Estonia's Climate Supports Sales of Processed Fruit and Vegetables
Shelf Stable Beans To See the Best Performance in A Maturing Category
Rising Health Awareness Supports Higher Consumption
Competitive Landscape
the Leading Foreign Name Bonduelle Improves Its Position in the Category
Growing Numbers of Vegans Influence Sales of Processed Fruit and Vegetables
Opportunities for Local Niche Players
Category Data
Table 245 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 246 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 247 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 248 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 249 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 250 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 251 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 252 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 253 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 254 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 255 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Headlines
Prospects
Meat Snacks Are Expected To Continue Performing Well
Pork Leads But Remains in A Disadvantageous Situation
New Trends in Packaging
Competitive Landscape
Domestic Players Continue To Face Some Struggles
Nostalgic Items Among the Most Important New Products
Unpackaged Formats Pose Rising Competition To Processed Products
Category Data
Table 256 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 257 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 258 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 259 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 260 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 261 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 262 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 263 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 264 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 265 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 266 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023
Headlines
Prospects
No Major Sales Declines Expected Despite the Category's Maturity
Generational Shift Evident in Sales of Plain Noodles
Instant Noodles Struggle To Follow the Health Trend, But High-protein Pasta Continues To See Strong Development
Competitive Landscape
Local Players Tartu Mill and Balti Veski Experience Decent Development
Successful Players Are Ready To Innovate
Leading Rice Players Lose Some Value Share Due To Higher Competition
Category Data
Table 267 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 268 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 269 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 270 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 271 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 272 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 273 NBO Company Shares of Rice: % Value 2014-2018
Table 274 LBN Brand Shares of Rice: % Value 2015-2018
Table 275 NBO Company Shares of Pasta: % Value 2014-2018
Table 276 LBN Brand Shares of Pasta: % Value 2015-2018
Table 277 NBO Company Shares of Noodles: % Value 2014-2018
Table 278 LBN Brand Shares of Noodles: % Value 2015-2018
Table 279 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 280 Distribution of Rice by Format: % Value 2013-2018
Table 281 Distribution of Pasta by Format: % Value 2013-2018
Table 282 Distribution of Noodles by Format: % Value 2013-2018
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 286 Forecast Sales of Rice, Pasta and Noodles
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