Consumer Lifestyles in Kenya

  • ID: 603582
  • Report
  • Region: Kenya
  • 33 Pages
  • Euromonitor International
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While many Kenyans live in poverty, in recent years many consumers have nevertheless enjoyed increasing levels of disposable income and, in turn, spending, driving the development of modern retail and the construction of numerous shopping centres throughout the country. However, many consumers are becoming more cautious due to high, stubborn inflation rates and rising food prices. Online shopping is in its infancy but observers are optimistic about continued growth in coming years.

The Consumer Lifestyles in Kenya report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER LIFESTYLES IN KENYA

May 2017

List of Contents and Tables

Lifestyles in Kenya
Chart 1 Lifestyles in Kenya 2017
Top Five Consumer Trends
Consumers Continue To Increase Spending
Consumers Rely on Mobile Money Services Rather Than Banks
Consumers Flock To Shopping Malls
Consumers Have Yet To Embrace Online Shopping
Dining Out More Popular As Middle-class Consumers Seek Out New Experiences
Consumer Segmentation
Babies and Infants
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
Chart 3 Number of Kids (Aged 3-8)
Tweenagers
Chart 4 Distribution of Tweens (Aged 9-12)
Teens
Chart 5 Distribution of Teens (Aged 13-17)
Young Adults
Chart 6 Distribution of Young Adults (Aged 18-19) and Age at First Marriage
Middle Youth
Chart 7 Distribution of Middle Youth (Aged 30-44)
Mid-lifers
Chart 8 Number of Mid-Lifers (Aged 45-59)
Later-lifers
Chart 9 Number of Later-Lifers (Aged 60+) and Life Expectancy
Eating and Drinking
Eating Habits
Chart 10 Consumer Spending on Food and Non-Alcoholic Drinks: 2016
Drinking Habits
Chart 11 Consumer Spending on Beer, Wines and Spirits: 2016
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 12 Consumer Expenditure on Personal Health: 2016
Ethical Living
Chart 13 Obese and Overweight Population by Gender: 2000-2016
Sport and Fitness
Chart 14 Percentage of Households Owning a Bicycle: 2016
House and Home
Home Ownership
Chart 15 Overview of Households: 2016
Household Profiles
Chart 16 Households by Type, Occupants, and Pet Ownership
Running Costs
Chart 17 Running Costs per Household: 2016
Leisure and Recreation
Leisure Time
Vacations
Chart 18 Holiday Time: 2016
Opportunities for Celebrations and Gift-giving
Technology
the Internet
Chart 19 Accessing the Internet: 2016
Attitudes Towards Social Media and Networking
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 20 Consumer Expenditure on Personal Appearance: 2016
Investing in Yourself: Male Personal Grooming and Hygiene
Style Icons and Celebrity Influences
Shopping
Main Household Shop
Chart 21 Main Household Shop by Retailer Type: 2016
Shopping for Big-ticket Items
Shopping Online
Chart 22 Internet Retail Spending: 2016
Spending and Saving
Attitudes Towards Spending
Attitudes Towards Savings
Attitudes Towards Loans
Chart 23 Key Spending and Savings Measures: 2016
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