This research analyzes Starbucks Corporation in a SWOT Framework Analysis. SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
Apart from the SWOT analysis, the report also looks at a brief profile of the company itself.
B. Starbucks Corporation: Brief Profile
C. Starbucks Corporation: SWOT Framework Analysis
C.1 Strengths to Build Upon
C.2 Weaknesses to Overcome
C.3 Opportunities to Exploit
C.4 Threats to Overcome
D. Glossary of Terms