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Travel in Taiwan

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    Report

  • 44 Pages
  • September 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 63786
The travel industry in Taiwan continued on its road to recovery in 2023, with the volume of inbound arrivals having recorded high triple-digit growth over the previous year. Following the lifting of all COVID-19-related entry restrictions in October 2022, the number of international tourists gradually increased. Industry sources recorded a boom in demand during the Lunar New Year holiday, which fell at the end of January 2023.

The analyst's Travel in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TRAVEL IN TAIWAN
EXECUTIVE SUMMARY
  • Travel in 2023
  • Airlines: key trends
  • Hotels: key trends
  • Booking: key trends
  • What next for travel?
MARKET DATA
  • Table 1 Surface Travel Modes Sales: Value 2018-2023
  • Table 2 Surface Travel Modes Online Sales: Value 2018-2023
  • Table 3 Forecast Surface Travel Modes Sales: Value 2023-2028
  • Table 4 Forecast Surface Travel Modes Online Sales: Value 2023-2028
  • Table 5 In-Destination Spending: Value 2018-2023
  • Table 6 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TOURISM FLOWS IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Taiwanese government targets six million tourists
  • Outbound travel explodes in 2023
PROSPECTS AND OPPORTUNITIES
  • Cruise tourism represents opportunity for growth
  • Rate of expansion of inbound arrivals will depend on return of Chinese tour groups
CATEGORY DATA
  • Table 7 Inbound Arrivals: Number of Trips 2018-2023
  • Table 8 Inbound Arrivals by Country: Number of Trips 2018-2023
  • Table 9 Inbound City Arrivals 2018-2023
  • Table 10 Inbound Tourism Spending: Value 2018-2023
  • Table 11 Forecast Inbound Arrivals: Number of Trips 2023-2028
  • Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2023-2028
  • Table 13 Forecast Inbound Tourism Spending: Value 2023-2028
  • Table 14 Domestic Trips by Destination: Number of Trips 2018-2023
  • Table 15 Domestic Spending: Value 2018-2023
  • Table 16 Forecast Domestic Trips by Destination: Number of Trips 2023-2028
  • Table 17 Forecast Domestic Spending: Value 2023-2028
  • Table 18 Outbound Departures: Number of Trips 2018-2023
  • Table 19 Outbound Departures by Destination: Number of Trips 2018-2023
  • Table 20 Outbound Tourism Spending: Value 2018-2023
  • Table 21 Forecast Outbound Departures: Number of Trips 2023-2028
  • Table 22 Forecast Outbound Departures by Destination: Number of Trips 2023-2028
  • Table 23 Forecast Outbound Spending: Value 2023-2028
AIRLINES IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Airlines see strong rebound in demand
  • Carriers look to increase operational capacities
PROSPECTS AND OPPORTUNITIES
  • Airline passenger numbers to recover to pre-pandemic levels by 2026, with short-haul by low-cost airlines remaining popular
  • Starlux looks to gain prominence in competitive airline market
CATEGORY DATA
  • Table 24 Airlines Sales: Value 2018-2023
  • Table 25 Airlines Online Sales: Value 2018-2023
  • Table 26 Airlines: Passengers Carried 2018-2023
  • Table 27 Airlines NBO Company Shares: % Value 2018-2022
  • Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2023
  • Table 29 Low Cost Carriers Brands by Key Performance Indicators 2023
  • Table 30 Full Service Carriers Brands by Key Performance Indicators 2023
  • Table 31 Forecast Airlines Sales: Value 2023-2028
  • Table 32 Forecast Airlines Online Sales: Value 2023-2028
LODGING (DESTINATION) IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hotels in Eastern Taiwan benefit from boom in domestic tourism
  • Hotel operators continue with plans for expansion, but challenges remain
PROSPECTS AND OPPORTUNITIES
  • New luxury hotels are under construction to prepare for future demand
  • Expected shift in hotel landscape
CATEGORY DATA
  • Table 33 Lodging (Destination) Sales: Value 2018-2023
  • Table 34 Lodging (Destination) Online Sales: Value 2018-2023
  • Table 35 Hotels Sales: Value 2018-2023
  • Table 36 Hotels Online Sales: Value 2018-2023
  • Table 37 Other Lodging Sales: Value 2018-2023
  • Table 38 Other Lodging Online Sales: Value 2018-2023
  • Table 39 Lodging (Destination) Outlets: Units 2018-2023
  • Table 40 Lodging (Destination) Rooms: Number of Rooms 2018-2023
  • Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2018-2023
  • Table 42 Hotels NBO Company Shares: % Value 2018-2022
  • Table 43 Hotel Brands by Key Performance Indicators 2023
  • Table 44 Forecast Lodging (Destination) Sales: Value 2023-2028
  • Table 45 Forecast Lodging (Destination) Online Sales: Value 2023-2028
  • Table 46 Forecast Hotels Sales: Value 2023-2028
  • Table 47 Forecast Hotels Online Sales: Value 2023-2028
  • Table 48 Forecast Other Lodging Sales: Value 2023-2028
  • Table 49 Forecast Other Lodging Online Sales: Value 2023-2028
  • Table 50 Forecast Lodging (Destination) Outlets: Units 2023-2028
BOOKING IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Operators benefit from outbound travel boom
  • KKday goes from strength to strength
PROSPECTS AND OPPORTUNITIES
  • Revival of group travel from mainland China will be important to Taiwanese travel operators
  • Uni Travel plans to open 100 stores by 2025, driving growth for traditional travel agencies, amid shift to online platforms
CATEGORY DATA
  • Table 51 Booking Sales: Value 2018-2023
  • Table 52 Business Travel Sales: Value 2018-2023
  • Table 53 Leisure Travel Sales: Value 2018-2023
  • Table 54 Travel Intermediaries NBO Company Shares: % Value 2018-2023
  • Table 55 Forecast Booking Sales: Value 2023-2028
  • Table 56 Forecast Business Travel Sales: Value 2023-2028
  • Table 57 Forecast Leisure Travel Sales: Value 2023-2028