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Consumer Survey on Digital Storage in Consumer Electronics 2008

  • ID: 648703
  • Report
  • December 2007
  • Region: Global
  • 93 Pages
  • Coughlin Associates
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This consumer survey accompanies and informs the companion report Digital Storage in Consumer Electronics 2008 published in January 2008. The survey covered many topics of importance in consumer electronics digital storage requirements such as the number of digital photographs and home videos made in a year, hours of TV watched and recorded. It also discovers trends in consumer attitudes and actions such as tendency to backup, use of electronic gaming and the importance of various characteristics in the purchase of video recording video playing equipment, backup and other consumer activities.

Cross-correlations of many of these trends to backup frequency, game ownership and hours of television recorded help to understand the more complex relationships between consumer electronics use and storage demand. There was some variation in results as a function of gender and there is a section of the report that analyzes the results and survey questions as a function of age. In the final section of the report the results of the earlier section sis used to create projections for commercial and user generated content out to 2013. Following are some key findings of the survey and the resulting consumer storage projections.

Key Points:

Demographics or General Trends

- The survey was somewhat higher in female than mail participants (43% male, 57% female). Survey age breakdown 26% (18-25 years), 30% (26-35 years), 24% (36-45 years) and 20% (46-55 years). Most households had 2 to 3 members and less than 13 % had 5 or more members.

- Participants owned many common CE devices using storage and in general saw the ability to record content as extremely important.

- More than 50% of participants thought that storing TV content long term was important or very important.

- 47% thought that it was important or very important to share content with other CE devices.

- 48% thought it important to transfer content to permanent removable storage.

- 58% recorded 3 hours or more of TV per week with 23% of that number recording 10 hours or more.

- 45% of participants recorded at least one movie a week with 16% of that number recording 3 or more movies per week.

- Convenience was the greatest reason to make recordings of TV but 35% of participants were motivated by building a library of TV content.

- While most people delete old content from their DVR/PVRs 17% said that they keep everything that they record.

- 45% of participants had more than 200 photographs on their computers and 17% had more than 1500 photographs.

- 46% took more than 100 digital photographs annually with 25% taking over 400 photographs annually.

- 36% recorded more than 2 hours of home video annually with 11% recording more than 10 hours annually.

- Downloading of TV and movies was not as common. Only 15% of participants said that they downloaded more than 2 hours of content. 15% of participants also said that they had already downloaded more than 10 hours of content.

- 33% said that they downloaded 2 or more songs per week with 9% saying they downloaded 10 or more songs.

- 36% had 100 or more downloaded songs in the household with 10% having 1000 or more songs.

- 38% had purchased 3 or more games in the last two years with 12% purchasing more than 8 games over that time.

- 50% had 6 or more games overall with 26% having more than 15 games.

- Most people wanted to have one or more videos stored on a single disc.

- 57% wanted to permanently store entire TV series.

- 63% wanted to keep copies of their medical records.

- 66% wanted to store their entire music collection.

Storage

- Most storage of content was on hard disk drives (either internal or external).

- 51% said that a 1 TB disc would be useful to them.

Backup

- 46% said that either they didn’t know how often they backed up their data or did it less than once per year.

- Except for digital photos the majority of participants didn’t backup their commercial or user generated content.

- 53% of participants said that it was somewhat important or very important to store backups out of their homes and 67% said that it was important to be able to back up quickly.

- 57% said that it was somewhat important or very important to have tamperproof backups and 56% said that they that it was important or very important to have multiple backups from different dates.

- 59% thought it was somewhat important or very important to have backup durability and 64% said that it was somewhat important or very important to have fast online backups. 71% thought it was somewhat or very important to have data privacy in online backup. 74% said that security in online backup was somewhat or very important.

Games

- Graphics, having a variety of games available and computer integration in games were most important factors for participants.

Cross-correlations

- Factors of the greatest importance in purchasing a video player were playing and recording HD, storing content on a single disk, storage of a library of content.

- A higher number of users that used DVR/PVRs recorded more hours of TV.

- Heavy TV recording people especially like the convenience of recording.

- Heavy users of TV recording may be less likely to keep the content that they record.

- Most users that had lots of content also tended to make frequent backups.

Age

- Younger users tended to own more entertainment electronics.

- Older users tended to record more TV than the younger users.

- Music downloading was a bit more common with younger users but only the 46-55 year olds showed appreciably less use of this technology.

- Younger users tended to be more likely to backup their content than the older users.

- Younger users were less concerned by privacy than older users.

Projections

- By 2015 overall consumer content, including commercial, personal as well as shared content could add up to about 760 Exabytes worldwide.

- Projections based up on a consumer survey show that we could expect over 2.2 TB of new content in an average home in 2013 including backups.

- By 2013 total content in an average home could total almost 9 TB. 5 TB of this is
commercial content.

- Projections for the upper 10% most active users of content in the home could easily see their storage capacity requirements double those of the average user.

- After 2010 Life Logs and other new content capture and sharing technologies could drive the use of storage capacity for user generated content to enormous levels.
Note: Product cover images may vary from those shown
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Acknowledgements
The Author
1. Executive Summary
2. Descriptive Statistics of Survey Results
Methodology
Demographics of the Sample
Survey Results
Digital Storage Requirements in the Home
Home Backup
Electronic Gaming
Habits for Watching Video
General Data Storage Questions

3. Analysis and Interpretation for Home Entertainment
Introduction
Conclusions
Breakdown of Consumer Involvement
Ownership of Devices
Attitudes Toward Attributes and Features
Access and Convenience
Recording Capability
Content Generation and Storage Needs
Current Media Preference

5. Analysis and Interpretation for Home Backup
Introduction
Conclusion
Breakdown of Consumer Involvement
Attitudes Toward Attributes and Features
Access
Speed
Security and Safety
Convergence
Content Generation and Storage Needs
Current Media Preference

5. Analysis and Interpretation for Gaming
Introduction
Conclusion
Breakdown of Consumer Involvement
Ownership of Other Devices
Attitudes Toward Gaming Attributes and Features
More and Richer Content
Convergence

6. Impact of Age
Introduction
Ownership of Devices
Younger Respondents Report Higher Ownership of Home Entertainment
PCs; Lower Ownership of VCRs
Digital Activities
Younger Respondents Record Less Television
Younger Respondents More Likely to Use Digital Photography;
Older “Participating” Respondents Heavier Users of Digital Photography
Younger Respondents Download More Music
Backup Activities
Younger Respondents are Much More Aggressive in Backing Up All Files
Attitudes Toward Online Data Privacy and Accessibility Differ by Age

7. Select Survey Projections

Table of Figures
Figure 2-1. Gender Breakdown of Survey Participants
Figure 2-2. Age Breakdown of Survey Participants
Figure 2-3. Household Size Breakdown of Survey Participants
Figure 2-4. Ownership of Home Entertainment Devices
Figure 2-5. Importance of Ability to Record Television in Purchasing a Home Entertainment Centre
Figure 2-6. Importance of Ability to Record Television Shows or Movies in High Definition in Purchasing a Home Entertainment Centre
Figure 2-7. Importance of Ability to Store Television Shows or Movies for the Long Term in Purchasing a Home Entertainment Centre
Figure 2-8. Importance of Integration with your Computer in Purchasing a Home Entertainment Centre
Figure 2-9. Importance of Ability to Transfer to Other Devices in Purchasing a Home Entertainment Centre
Figure 2-10. Importance of Ability to Transfer Recordings to Permanent
Removable Storage in Purchasing a Home Entertainment Centre
Figure 2-11. Hours of Televisions Shows Recorded Per Week
Figure 2-12. How Many Movies Recorded Per Week
Figure 2-13. Ranking of Convenience As Reason to Record TV
Figure 2-14. Ranking of Having a Content Library As Reason to Record TV
Figure 2-15. Frequency of Deleting Content from a Television Recorder
Figure 2-16. First Ranked Preference for Storing of Movies
Figure 2-17. Last Ranked Preference for Storing of Movies
Figure 2-18. Number of Digital Photographs on Computer
Figure 2-19. Number of Digital Photographs Taken Annually
Figure 2-20. Number of Home Video Recorded Annually
Figure 2-21. Hours of TV and Movies Downloaded Weekly
Figure 2-22. Hours of TV and Movies Already Downloaded and Stored
Figure 2-23. Methods of Storing Downloaded TV and Movies
Figure 2-24. Number of Songs Downloaded per Week
Figure 2-25. Number Downloaded Songs per Household
Figure 2-26. Method of Storing Downloaded Music
Figure 2-27. Frequency of Backup of Personal Files
Figure 2-28. Frequency of Backup of Email Files
Figure 2-29. Frequency of Backup of Photographs
Figure 2-30. Frequency of Backup of Home Video
Figure 2-31. Frequency of Backup of Downloaded Video
Figure 2-32. Frequency of Backup of Downloaded Music
Figure 2-33. Frequency of Backup of Other Files
Figure 2-34. First Ranked Preference for Backup
Figure 2-35. Lowest Ranked Preference for Backup
Figure 2-36. Perceived Importance of Storing Backups out of the Home
Figure 2-37. Perceived Importance of Ability to Backup Quickly
Figure 2-38. Perceived Importance of Tamper-Proof Backups
Figure 2-39. Perceived Importance of Multiple Backups from Different Dates
Figure 2-40. Perceived Importance of Backup Durability
Figure 2-41. Perceived Importance of Speed of Online Backup
Figure 2-42. Perceived Importance of Privacy for Online Backup
Figure 2-43. Perceived Importance of Security of Online Backup
Figure 2-44. Perceived Importance of Data Accessibility
Figure 2-45. Number of Games Purchased in Previous Two Years
Figure 2-46. Total Number of Games Owned
Figure 2-47. Perceived Importance of Internet Connectivity in Gaming
Figure 2-48. Perceived Importance of High Definition Graphics in Gaming
Figure 2-49. Perceived Importance of 3D Graphics in Gaming
Figure 2-50. Perceived Importance of Computer Integration in Gaming
Figure 2-51. Perceived Importance of Playing Movies in Gaming
Figure 2-52. Perceived Importance of Storage on a Single Disc in Gaming
Figure 2-53. Perceived Importance of Variety of Games
Figure 2-54. Perceived Importance of Ability to Play HD in Purchase of New Video Player
Figure 2-55. Perceived Importance of Ability to Record HD in Purchase of New Video Player
Figure 2-56. Perceived Importance of Storage on a Single Disk in Purchase of New Video Player
Figure 2-57. Perceived Importance of A Storage Library in Purchase of New Video Player
Figure 2-58. Perceived Importance of Storage on a Single Disk in Purchase of New Video Player
Figure 2-59. Perceived Importance of Integration with Computer and Gaming Console in Purchase of New Video Player
Figure 2-60. First Ranked Method for Video Storage
Figure 2-61. Last Ranked Method for Video Storage
Figure 2-62. Would you Permanently Store an Entire TV Series?
Figure 2-63. Would you Copy Multiple Movies on a Single Disc?
Figure 2-64. Would you Backup your Computer to a Single Disc?
Figure 2-65. Would you Keep Copies of Medical Records at Home?
Figure 2-66. Would you Store your Entire Music Collection on One Disk?
Figure 2-67. Would a 1 TB Disc be Useful to You?
Figure 2-68. Would you Consider a Converged Home Entertainment/Home
Backup Device?
Figure 3-1. Hours of Television Recorded per Week
Figure 3-2. Ownership of DVR/PVRs by Hours of Television Recorded per Week
Figure 3-3. Importance of Ability to Transfer to Other Devices by Hours of
Television Recorded per Week
Figure 3-4. Importance of Convenience by Hours of Television Recorded per Week
Figure 3-5. Importance of Ability to Record Television by Hours of Television
Recorded per Week
Figure 3-6. Importance of Ability to Record HDTV by Hours of Television
Recorded per Week
Figure 3-7. Cumulative Hours of Downloaded TV and Movies by Hours of
Television Recorded per Week
Figure 3-8. Hours of Downloaded Movies and TV per Week by Hours of
Television Recorded per Week
Figure 3-9. Deletion of Content by Hours of Television Recorded per Week
Figure 3-10. Method of Storage for Downloaded Movies and TV by Hours of
Television Recorded per Week
Figure 3-11. Desire to Store Entire TV Series on a Single Disc by Hours of
Television Recorded per Week
Figure 3-12. Desire to Storage Multiple Movies on a Single Disc by Hours of
Television Recorded per Week
Figure 4-1. Backup Frequency for Personal Files
Figure 5-2. Importance of Ability to Backup to Different Locations by
Frequency of Backup
Figure 5-3. Importance of Data Accessibility by Frequency of Backup
Figure 5-4. Importance of Portability by Frequency of Backup
Figure 5-5. Importance of Transferability to Other Devices by Frequency of Backup
Figure 5-6. Importance of Backup Speed by Frequency of Backup
Figure 5-7. Importance of Durability of Backups by Frequency of Backup
Figure 5-8. Importance of Multiple Backups by Frequency of Backup
Figure 5-9. Importance of Tamper-Proof Backups by Frequency of Backup
Figure 5-10. Importance of Transferability to Other Devices by Frequency of backup.
Figure 5-11. Cumulative Songs Downloaded and Store by Frequency of Backup
Figure 5-12. Cumulative Hours Downloaded Movies/TV Shows by Frequency of Backup
Figure 5-13. Number of Digital Photographs Taken Annually by Frequency of Backup
Figure 5-14. Hours of Home Video Recorded Annually by Frequency of Backup
Figure 5-15. Number of Movies Recorded per Week by Frequency of Backup
Figure 5-16. Hours of Recorded TV per Week by Frequency of Backup
Figure 5-17. Preferred Storage Method for Downloaded Songs by Frequency of Backup
Figure 5-1. Total Number of Games Owned
Figure 5-2. DVR/PVR Ownership by Game Ownership
Figure 5-3. DVD Ownership by Game Ownership
Figure 5-4. PC Ownership by Game Ownership
Figure 5-5. Importance of HD Graphics by Game Ownership
Figure 5-6. Importance of 3D Graphics by Game Ownership
Figure 5-7. Importance of Games Available by Game Ownership
Figure 5-8. Importance of Integration with Computer by Game Ownership
Figure 6-1. Survey Participants Age Breakdown
Figure 6-2. Ownership of VCRs by Age of Respondent
Figure 6-3. Ownership of Home Entertainment PC by Age of Respondent
Figure 6-4. Hours of Television Recorded per Week by Age of Respondent
Figure 6-5. Number of Digital Photographs on Computer by Age of Respondent
Figure 6-6. Number of Songs Downloaded per Week by Age of Respondent
Figure 6-7. Cumulative Number of Songs Downloaded and Stored by Age of Respondent
Figure 6-8. Frequency of Home Video Backup by Age of Respondent
Figure 6-9. Frequency of Downloaded Video Backup by Age of Respondent
Figure 6-10. Frequency of Downloaded Music Backup by Age of Respondent
Figure 6-11. Importance of Online Data Privacy by Age of Respondent
Figure 6-12. Importance of Data Accessibility by Age of Respondent
Figure 7-1. Annual New Digital Content Per Average Household
Figure 7-2. Accumulated Digital Content Per Average Household
Figure 7-3. Home Entertainment Accumulated Digital Content per Average Home
Figure 7-4. Accumulated Digital Content Per Average Household in 2013.
Figure 7-5. Personal Data Accumulated Per Average Household
Figure 7-6. Accumulated Personal Digital Content in 2013
Figure 7-7. Comparison of Personal Content Accumulation for Average
Household as well as the top 10% of user Households.
Figure 7-8. Accumulated Personal Content distribution in 2015 for a Top 10% Home with One Resident recording a life log.
Note: Product cover images may vary from those shown
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Consumer results and analysis including projections on consumer uses of digital storage and devices using storage
Note: Product cover images may vary from those shown
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