There are more than 50 online games in the market, a notable achievement given that the online games market just emerged in 2004. Other notable trends include the emergence of locally-developed titles, aimed specifically at Vietnamese gamers.
+ Approximately 50% of the total Vietnamese population is under the age of 25. This is an age range that is known for being tech savvy, making them a high priority demographic for digital entertainment companies. There are approximately 21 million Internet users in Vietnam with an Internet penetration rate of 24%.
+ In our interviews with Vietnamese gamers, many were spending 60,000 to 100,000 VND ($3 - $6) per month. In one high-end Internet café we visited, a few interviewees were spending an average of 500,000 VND ($31) per month. These consumers are driving the digital entertainment and online games market with virtual item purchases. Top online games in Vietnam can attract 200,000 users. The Internet cafes that the researchers visited in Vietnam were consistently crowded with users playing online games.
While Vietnam has a rapidly emerging games market, critical challenges include government regulations on online games, the worldwide slowing economy, developing infrastructure, and low income levels.
The “Online Games Market in Vietnam” report provides an in-depth analysis of the Vietnam online games market and contains an executive summary; 2007 to 2014 forecasts for the online games industry; inhibitors and drivers to growth; comprehensive socio-economic overview; discussion of key market players, and in-depth interviews with Vietnamese gamers.
Glossary of Terms and Abbreviations iii
Defining Online Games iv
I.Socio - Economic Overview
Unique Characteristics of Vietnamese Society
Telecommunication (Mobile Usage)
II.The Vietnamese Gaming Market
Sizing the Market
Room for Growth: The Vietnamese Gamer
Drivers to Growth
Inhibitors to Growth
Cultural Affinity with the US
Parallels to the Chinese Market
Piracy and the Vietnamese Gamer
Cultural Similarities with China
Foreign Investment in Vietnam’s Online Games Market
Cyber Station Manager
Marketing and Advertising
III. Games Outsourcing Overview
Outsourcing in China vs. Vietnam
Staffing and Training
Alive Interactive Media
IV. Vietnam: Internet Cafés
Common Internet Café Trends
The Higher-End Internet Café
V. Internet and Social Media Trends
Table of figures:
Figure 1: Matrix Comparing Casual and MMORPG Games
An analysis is generated through in-country visits, in-depth interviews with industry executives, extensive online and offline data collection, and a vast knowledge base and cultural understanding of the digital markets.
In-country visits: The analyst conducts research in each of the countries they cover, interviewing key stakeholders in addition to visiting locales such as retail outlets, Internet cafes and software pirate markets to get a pulse on the market. The analyst also works with local researchers when necessary to complement their research efforts.
Stakeholder interviews: The analyst interviews key industry executives to gather different perspectives on market trends, market sizes and future strategic developments. Stakeholder interviews are valuable sources of information to generate market size and projections in countries without any official or reliable sell-through services. Pearl Research conducts several interviews in order to garner the most diverse viewpoints, reduce biases and to cross check information. Some of the stakeholders interviewed included leading publishers, developers, distributors, retailers and government agencies.
Extensive data collection: To supplement primary data gathering, the analyst gathers information from various secondary sources including company annual reports, financial filings, governmental agencies, specialist trade press, trade organizations, white papers, online databases and other relevant sources.
Robust forecasting model: The proprietary forecasting model takes into account critical market factors such as sales trends, pricing forecasts, macro-economic factors and relies on an extensive database of historical data. The objective is to formulate robust and accurate forecasts, grounded in the reality that companies can rely on for strategic planning purposes.