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Online Games Market in Vietnam

  • ID: 661604
  • Report
  • Region: Vietnam
  • 50 Pages
  • Pearl Research
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  • FPT
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  • VinaGame
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This report forecasts the number of users playing online games market in Vietnam to exceed 10 million by 2011, driven by rising incomes, increasing PC and Internet penetration rates, and a large population of youth that are actively seeking out entertainment content. These findings are contained in the business intelligence and consulting report “Online Games Market in Vietnam”.

There are more than 50 online games in the market, a notable achievement given that the online games market just emerged in 2004. Other notable trends include the emergence of locally-developed titles, aimed specifically at Vietnamese gamers.
Key findings:

+ Approximately 50% of the total Vietnamese population is under the age of 25. This is an age range that is known for being tech savvy, making them a high priority demographic for digital entertainment companies. There are approximately 21 million Internet users in Vietnam with an Internet penetration rate of 24%.

+ In our interviews with Vietnamese gamers, many were spending 60,000 to 100,000 VND ($3 - $6) per month. In one high-end Internet café we visited, a few interviewees were spending an average of 500,000 VND ($31) per month. These consumers are driving the digital entertainment and online games market with virtual item purchases. Top online games in Vietnam can attract 200,000 users. The Internet cafes that the researchers visited in Vietnam were consistently crowded with users playing online games.

While Vietnam has a rapidly emerging games market, critical challenges include government regulations on online games, the worldwide slowing economy, developing infrastructure, and low income levels.

The “Online Games Market in Vietnam” report provides an in-depth analysis of the Vietnam online games market and contains an executive summary; 2007 to 2014 forecasts for the online games industry; inhibitors and drivers to growth; comprehensive socio-economic overview; discussion of key market players, and in-depth interviews with Vietnamese gamers.
Note: Product cover images may vary from those shown
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  • Asiasoft
  • FPT
  • Glass Egg
  • VinaGame
  • VTC
  • MORE
Methodology i
Glossary of Terms and Abbreviations iii
Defining Online Games iv

I.Socio - Economic Overview
Unique Characteristics of Vietnamese Society
Economic Overview
Internet Usage
Telecommunication (Mobile Usage)

II.The Vietnamese Gaming Market
Sizing the Market
Room for Growth: The Vietnamese Gamer
Drivers to Growth
Inhibitors to Growth
Cultural Affinity with the US
Parallels to the Chinese Market
Piracy and the Vietnamese Gamer
Cultural Similarities with China
Foreign Investment in Vietnam’s Online Games Market

Pre-paid Cards
Cyber Station Manager
Marketing and Advertising
Future Outlook

Marketing News



III. Games Outsourcing Overview
Outsourcing in China vs. Vietnam

Glass Egg
Staffing and Training
Future Outlook

Alive Interactive Media

IV. Vietnam: Internet Cafés
Common Internet Café Trends
The Higher-End Internet Café
Advertising Medium

V. Internet and Social Media Trends

Table of figures:

Figure 1: Matrix Comparing Casual and MMORPG Games
Note: Product cover images may vary from those shown
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- VinaGame



- Asiasoft

- Glass Egg
Note: Product cover images may vary from those shown
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An analysis is generated through in-country visits, in-depth interviews with industry executives, extensive online and offline data collection, and a vast knowledge base and cultural understanding of the digital markets.

In-country visits: The analyst conducts research in each of the countries they cover, interviewing key stakeholders in addition to visiting locales such as retail outlets, Internet cafes and software pirate markets to get a pulse on the market. The analyst also works with local researchers when necessary to complement their research efforts.

Stakeholder interviews: The analyst interviews key industry executives to gather different perspectives on market trends, market sizes and future strategic developments. Stakeholder interviews are valuable sources of information to generate market size and projections in countries without any official or reliable sell-through services. Pearl Research conducts several interviews in order to garner the most diverse viewpoints, reduce biases and to cross check information. Some of the stakeholders interviewed included leading publishers, developers, distributors, retailers and government agencies.

Extensive data collection: To supplement primary data gathering, the analyst gathers information from various secondary sources including company annual reports, financial filings, governmental agencies, specialist trade press, trade organizations, white papers, online databases and other relevant sources.

Robust forecasting model: The proprietary forecasting model takes into account critical market factors such as sales trends, pricing forecasts, macro-economic factors and relies on an extensive database of historical data. The objective is to formulate robust and accurate forecasts, grounded in the reality that companies can rely on for strategic planning purposes.