"A blueprint on how to best approach the two economies for the long term."
Ratan N. Tata, chairman, Tata Group
"No global CEO can afford not to read this timely and insightful book."
Jeffrey E. Garten, Juan Trippe Professor, Yale School of Management
"Incisive, well researched, and richly supported in–depth analysis."
Narayana N.R. Murthy, chairman and chief mentor, Infosys Technologies
"Solid research, compelling and provocative, required reading for any CEO."
Ronnie C. Chan, chairman, Hang Lung Group; vice–hairman, Asia Society
"The best source of insight available for executives. A real tour de force."
Graham Mackay, CEO, SABMiller plc
"The best book by far to analyze how the rise of China and India will fundamentally reshape global strategies."
Mark J. Penn, CEO, Burson Marsteller; author of Microtrends; adviser to Bill Clinton, Tony Blair, and Bill Gates
"Crisp. An insightful guide to survival and success in the new era."
Wim Elfrink, EVP and chief globalization officer, Cisco Systems
"Will inspire every global CEO to re–examine their China and India strategy."
William V. Hickey, CEO, Sealed Air Corporation
"Timely, comprehensive, insightful, richly documented, and a superb guide."
Edwin D. Fuller, president, Marriott Lodging–International
"Forceful. Practical advice, illuminating evidence a compelling read."
Ravi Venkatesan, chairman, Microsoft India
"Very timely, extremely well researched, highly readable, and very practical."
Kyung H. Yoon, vice–chairman, Heidrick & Struggles
1 China and India Four Stories Rolled into One 1
2 Think China and India, Not China or India 39
3 Megamarkets and Microcustomers 63
Fighting for Local Market Dominance
4 Leveraging China and India for Global Advantage 97
5 Competing with Dragons and Tigers on the Global Stage 139
6 The War for Talent 175
Dealing with Scarcity in the Midst of Plenty
7 Global Enterprise 2020 203
The Authors 239