Conversations with Green Gurus. The Collective Wisdom of Environmental Movers and Shakers

  • ID: 835353
  • Book
  • 326 Pages
  • John Wiley and Sons Ltd
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The people in this book are pioneers pioneers who identified early on just where we are headed if we don t start tackling the environmental mess that we have created. But their message isn t one of utter doom and gloom. They show how businesses in particular can lead the way and, indeed, profit from finding solutions to climate change.

During what has been called one of the worst economic crises in decades, some argue that the environment is the last thing we should be worrying about. As our gurus show, that is dangerous thinking. It could not be more obvious that the old, environmentally–destructive model is terminally broken. The insights they offer will help you figure out strategies for survival.

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Foreword.

Acknowledgements.

About the Authors.

Introduction.

1 Ray Anderson.

2 James Cameron.

3 Paul Dickinson.

4 John Elkington.

5 John Grant.

6 Denis Hayes.

7 Gary Hirshberg.

8 Tony Juniper.

9 Professor Sir David King.

10 Amory B. Lovins.

11 Professor Wangari Maathai.

12 Ricardo Navarro.

13 Dr Vandana Shiva.

14 Jeffrey Swartz.

15 Sir Crispin Tickell.

Index.

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Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of the UK sMarketing magazine from 1986 to 1989. She has written for a range of publications, including a weekly column forMarketing magazine for five years, and is also the author of management guides on international marketing and communications published by theEconomist Intelligence Unit and Financial Times Reports. She has ghost written/edited five books.

Louella Miles is a business writer, and Laura s partner in Writers 4 Management. She started in consumer journalism in 1976, with the Consumer s Association, before moving over to business writing in 1980. She was managing editor of Marketing magazine through the mid to late 1980s. Her portfolio includes management reports on topics as diverse as corporate reputation and sponsorship, published by Management Today and International Marketing Reports respectively. She has also edited a weekly media newsletter for the past seven years and produces a range of titles on qualitative research.

Since they formed Writers 4 Management in 2004, Laura and Louella have worked with a range of organisations and individuals. Activities have included writing white papers, running writing training courses, and acting as ghost writers/editors on a number of books. Their book, Conversations with Marketing Masters, was published by John Wiley in January 2007.

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