Back-to-basics will be the overriding theme in Croatian packaged food during 2020. The number of unemployed people is rising, many more are scared of losing their jobs, the local tourism industry has been devastated by the pandemic, and a significant number of households have seen a decline in their disposable income.
The Packaged Food in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Packaged Food in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Packaged Food in CroatiaList of Contents and Tables
Executive Summary
Increased Disposable Income and Rising Interest in Quality Over Quantity Drives Value Growth of Packaged Food in 2019
Croatian Producers of Organic Food Set To Capitalise on Rising Interest
Change in Ownership From Agrokor To Forenova Set To Have Positive Impact on Many Domestic Players in Croatia, Where Local Producers Playing A Leading Role
Modern Distribution Channels and Major Brands Have Clear Advantages, But New Legislation Is Set To Level the Playing Field for Smaller Brands To Compete
Demand for Healthier, Natural and More Sustainable Food, Along With High Consumption of Processed Meat, Will Continue To Be Major Trends
Foodservice
Sales To Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Fats Remain An Important Part of the Croatian Diet But Unsaturated Products Are Trending
Olive Oil Remains the Favoured Edible Oil, Influenced by Mediterranean Culture
in Lieu of Significant Changes in Sales Trends, Volume Sales Are Set To Further Decline
Competitive Landscape
Undisputed Leader Zvijezda Has Advantage of Tradition and Consumer Confidence, But Also Keeps Introducing New Types of Oil
After Bunge's Floriol Gains Value Share at Its Expense, Zvijezda Counters by Acquiring Low-price Brand Dijamant
Value Sales of 'other' Edible Oil Continue To Decline, Largely Due To Higher Prices
Category Data
Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024
Headlines
Prospects
Relatively Affordable Foodservice And, Recently, Home Delivery Dampen Growth Prospects for Ready Meals
Shelf-stable Products in Tin Cans Remain the Dominant Format, Having Been Prevalent for Years and Benefiting From Consumer Demand for Convenience
Given the Narrow Choice of Ready Meals, New Launches in Smaller Categories Attract the Most Attention, Leading To Higher Value Growth From A Small Base
Competitive Landscape
With Its Long History and Wide Product Portfolio, Podravka Is the Only Player That Stands Out in This Highly Fragmented Landscape
Ongoing Emphasis on Shelf-stable Products and Lack of Innovation Is Not Conducive To Growing More Demand for Ready Meals
Cheap Economy Brands Pose the Greatest Competition To Private Label
Category Data
Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 35 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 36 Distribution of Ready Meals by Format: % Value 2014-2019
Table 37 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 38 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Headlines
Prospects
Local Specialities Drive Sales of Sauces, Dressings and Condiments in Croatia
Newest Categories See the Fastest Growth, Not Just Because They Are Small But Because New Tastes and Flavours Excite Croatian Consumers
Increasing Exposure To Ethnic Food Inspires A Rising Number of Diners To Try Their Hand at Cooking Such Meals at Home, Boosting Demand for Related Cooking Ingredients
Competitive Landscape
Podravka Rules in Sauces, Dressings and Condiments Due To Popularity of Vegeta
Marketing and Brand Recognition Help Multinational Brands Gain Traction Over Similar, Local Brands in the Category
Economy Brands and Private Label Have Difficulty Competing With Brands Like Vegeta
Category Data
Table 41 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 42 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 46 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 47 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024
Headlines
Prospects
While Croatians Have Less Time and Show Less Inclination To Make Soup Than Before, Home-made Soup and Maturity Stymie Packaged Soup From Showing Higher Growth
Soup Generates Little Excitement in Croatia, Due To Lack of Innovation and Little Demand for It
Perception That Dehydrated Soup Is 'artificial' Keeps the Category From Generating Higher Interest Among Targeted Consumers
Competitive Landscape
Being the First Mover and A 50+ History Supports Podravka's Commanding Lead in Soup
Globally Recognised Maggi and Knorr Have Tough Time Competing With the More Popular Podravka Brands
Brand Loyalty Towards Top Three Players Prevents Private Label and Smaller Players From Gaining More Traction
Category Data
Table 52 Sales of Soup by Category: Volume 2014-2019
Table 53 Sales of Soup by Category: Value 2014-2019
Table 54 Sales of Soup by Category: % Volume Growth 2014-2019
Table 55 Sales of Soup by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Soup: % Value 2015-2019
Table 57 LBN Brand Shares of Soup: % Value 2016-2019
Table 58 Distribution of Soup by Format: % Value 2014-2019
Table 59 Forecast Sales of Soup by Category: Volume 2019-2024
Table 60 Forecast Sales of Soup by Category: Value 2019-2024
Table 61 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Soup by Category: % Value Growth 2019-2024
Headlines
Prospects
Honey of Croatian Origin Is the Most Sold by Far, As the Number of Domestic Beekeepers Proliferates
Little Innovation Seen in Jams and Preserves As Croatians Show Little Demand for New Or Exotic Flavours
Organic and Premium Sweet Spreads Attract More Attention, Though Value Share Is Still Marginal
Competitive Landscape
Popularity of Ferrero's Nutella Chocolate Spread Remains Undiminished, But Domestic Linolada Brand Is Pushing Hard
Honey Remains Extremely Fragmented, As Honey From Individual Beekeepers Continues To Account for the Majority of Sales
Locally Produced Sweet Spreads Riding on Wave of Anti-industrialism
Category Data
Table 63 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 64 Sales of Sweet Spreads by Category: Value 2014-2019
Table 65 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 66 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 68 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 69 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 70 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 71 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 72 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 73 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Baby Food Demand Falling As Young Families Emigrate
Liquid Milk Formula Has To Overcome the Tradition for Dried Baby Food
Finding the Right Balance Between Production and Convenience
Competitive Landscape
Podravka Leads Overall Thanks To Dominance in Dried Baby Food, the Biggest Category
Private Label Remains Niche, With A Premium Positioning Necessary To Compete
Traceability Is Significant - and Offers Growth Potential
Category Data
Table 74 Sales of Baby Food by Category: Volume 2014-2019
Table 75 Sales of Baby Food by Category: Value 2014-2019
Table 76 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 77 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Baby Food: % Value 2015-2019
Table 79 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 80 Distribution of Baby Food by Format: % Value 2014-2019
Table 81 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 82 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 83 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Croatia's Reliance on Foreign Supply Is Exposed As Price Rises Hinder Volume Growth
Health and Convenience Trends See Margarine and Spreads Lose Some Popularity
Unlikely That Unpackaged Offerings Will Spread Much
Competitive Landscape
Zvijezda Leads Margarine and Spreads With Natural Positioning, While Dukat Leads Butter Thanks To Healthy Supply of Raw Milk
Hope for A More Level Distribution Playing Field Thanks To New Retail Legislation
New Economy Launches Slip Up in Butter
Category Data
Table 85 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 86 Sales of Butter and Spreads by Category: Value 2014-2019
Table 87 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 88 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 90 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 91 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 92 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 93 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 94 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 95 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Still Crave Higher-quality Cheese Regardless of Brand
Soft and Processed Cheese Has Yet To Convince All Croatians
Local Cheese Feels the Squeeze From Imports
Competitive Landscape
Dukat Has the Best-selling Brands in A Category With Low Brand Loyalty
Price-conscious Habits Prevail Among Consumers, With Imports Benefiting
Milk Provenance Becomes Hard To Distinguish
Category Data
Table 96 Sales of Cheese by Category: Volume 2014-2019
Table 97 Sales of Cheese by Category: Value 2014-2019
Table 98 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 99 Sales of Cheese by Category: % Value Growth 2014-2019
Table 100 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 101 NBO Company Shares of Cheese: % Value 2015-2019
Table 102 LBN Brand Shares of Cheese: % Value 2016-2019
Table 103 Distribution of Cheese by Format: % Value 2014-2019
Table 104 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 105 Forecast Sales of Cheese by Category: Value 2019-2024
Table 106 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 107 Forecast Sales of Cheese by Category: % Value Growth 2019-2024
Headlines
Prospects
Domestic Milk Is Increasingly Marginalised by Imports
A Fresh Start for Fresh Milk Offered by Microfiltered Variants
Milk Alternatives See Limited Demand, But the Niche Is Growing
Competitive Landscape
Dukat Milks Its Leading Position in Dairy
Vindija's Preference for Local Production Resonates Well With Customers
for Now, Price Is King in Milk, With Difference in Price Bands Still Negligible
Category Data
Table 108 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 109 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 110 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 111 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 112 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 113 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 114 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 115 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 116 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 117 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 118 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Flavoured Yoghurt Is Slowly Giving Way To Drinking Yoghurt, As Health Trend Transcends Old Preferences
Consumers' Belief in Digestion Benefits Remains Intact Despite Efa Findings
Drinking Yoghurt's Rise Causes Average Pack Sizes To Grow, Though Enduring Popularity of Spoonable Yoghurt Will Ensure Size Variety
Competitive Landscape
Leaders Dukat and Vindija Benefit From Strong Support for Local Products
Danone Is Active in Showcasing Activia and Actimel
the Category Is A Tough Nut To Crack for New, Small Players
Category Data
Table 119 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 120 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 121 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 122 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 123 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 124 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 125 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 127 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 128 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 129 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Headlines
Prospects
A National Favourite, Sir I Vrhnje Keeps Other Dairy Ticking
Cream Rises To the Top of Other Dairy
Other Dairy Is Competitive and Demand Is Steady
Competitive Landscape
Dukat Leads, Benefiting Further From Lactalis Acquisition
Vindija Succeeds in Its Unique Way Via Quality and Word-of-mouth Recommendations
High Brand Loyalty and Quality Concerns Restrict Lesser Known Names, While Quark Format Emerges in Croatia
Category Data
Table 130 Sales of Other Dairy by Category: Volume 2014-2019
Table 131 Sales of Other Dairy by Category: Value 2014-2019
Table 132 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 133 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 134 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 135 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 136 Distribution of Other Dairy by Format: % Value 2014-2019
Table 137 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 138 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 139 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 140 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Are Likely To Keep Prioritise Low Pricing When They Purchase Chocolate
An Economic Downturn Can Actually Favour Chocolate Confectionery Sales More Than A Healthy Economy in Croatia
the Prolific Number of Combination Products Can Lure Consumers From Other Categories
Competitive Landscape
Kraš Dd Holds Off Strengthening International Competitors To Lead Thanks To Good Consumer Loyalty and A Well-established Portfolio
Product and Flavour Innovation Is Increasingly Central As Companies Look To Prevent A Potential Decline
Acquisitions of Leading Local Players Seem Likely As Small Firms Are Vulnerable To Financial Instability
Summary 2 Other Chocolate Confectionery by Product Type: 2019
Category Data
Table 141 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 142 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 143 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 144 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 145 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 146 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 147 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 148 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 149 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 150 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 151 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 152 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Gum's Bubble Is Bursting As Manufacturers Stick To Conventional Flavours
Bubble Gum Retains Its Impulse Appeal Among A Resilient Consumer Base
the Lack of Product Innovation Is Set To Increase Consumer Disinterest and Keep Growth Minimal
Competitive Landscape
William Wrigley Still Dominates Sales, Supported by Interesting Marketing Campaigns and Its Advertising Efforts
William Wrigley Is Increasingly Challenged by A More Even Playing Field for Distribution
Price Is Not Everything for Brand-loyal Gum Customers
Category Data
Table 153 Sales of Gum by Category: Volume 2014-2019
Table 154 Sales of Gum by Category: Value 2014-2019
Table 155 Sales of Gum by Category: % Volume Growth 2014-2019
Table 156 Sales of Gum by Category: % Value Growth 2014-2019
Table 157 NBO Company Shares of Gum: % Value 2015-2019
Table 158 LBN Brand Shares of Gum: % Value 2016-2019
Table 159 Distribution of Gum by Format: % Value 2014-2019
Table 160 Forecast Sales of Gum by Category: Volume 2019-2024
Table 161 Forecast Sales of Gum by Category: Value 2019-2024
Table 162 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 163 Forecast Sales of Gum by Category: % Value Growth 2019-2024
Headlines
Prospects
A Healthier Assortment of Sugar Confectionery Is Targeted As Parents Are Increasingly Mindful of the Harm Excessive Sugar Can Cause
High Loyalty To Local Producers and Strong Traditionality Characterise Sugar Confectionery Consumers
Cedevita Shows That Offering Health Benefits Can Pay Dividends As Consumers Look for Products With A Healthier Positioning
Competitive Landscape
Local Players Can Rely on A Strong Consumer Preference for Domestic Products
International Players Are More Prominent in Certain Categories Than Others, Supported by Frequent Advertising
There Is Some Demand for Economy Sugar Confectionery Among A Base of Price-conscious Croatians
Summary 3 Other Sugar Confectionery by Product Type: 2019
Category Data
Table 164 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 165 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 166 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 167 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 168 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 169 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 170 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 171 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 172 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 173 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 174 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 175 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Take-home Ice Cream Gathers Momentum Thanks To Cost-savings and Convenience
the Croatian Climate and Tourist Influx Define the Seasonal Demand for Ice Cream
Frozen Yoghurt Remains A Novel Niche for Now, As Take-home Ice Cream Takes the Limelight
Competitive Landscape
Ledo Dd Tops Ice Cream Through Its Well-established Portfolio and High Retail Visibility
Ledo Is A Formidable Obstacle in the Quest To Gain Share in the Category
Private Label Is Too Small To Challenge Ledo As the Leader Even Covers Economy Ice Cream
Category Data
Table 176 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 177 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 178 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 179 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 180 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 181 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 182 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 183 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 184 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 185 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 186 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 187 Distribution of Ice Cream by Format: % Value 2014-2019
Table 188 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 189 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 190 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 191 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 192 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024
Headlines
Prospects
Potato Chips Is the Biggest Category and Will Help Savoury Snacks Consumption Increase As the Economy Improves
the 2018 World Cup Demonstrates the Link Between Sporting Events and Spikes in Savoury Snacks Consumption
the Need for Healthier Snacks Pressures the Category, With Rice Snacks Now Leading the Wave of Lighter Or More Nutritious Offerings
Competitive Landscape
Franck Dd Cashes Its Chips in To Intersnack, Meaning That Savoury Snacks Has A New Sales Leader
Local Players Dominate Sales Despite Global Players Usually Being Strong in Savoury Snacks
Savoury Snacks Has An Interesting Array of Brands, With Multinationals Recording Various Levels of Success
Summary 4 Other Savoury Snacks by Product Type: 2019
Category Data
Table 193 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 194 Sales of Savoury Snacks by Category: Value 2014-2019
Table 195 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 196 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 197 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 198 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 199 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 200 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 201 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 202 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 203 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
Combining Sweet Biscuits With Chocolate Confectionery Brands Has Become Standard for Leading Player Kraš Dd
Fruit Snacks and Snack Bars Still Struggle Owing To Prohibitive Prices
Modern Grocery Retailers Is Increasingly Dominant for Sales Distribution, But Impulse Sales Appear To Be Dwindling
Competitive Landscape
Kraš Dd Leads Sales Thanks To Its Long History of Providing Sweet Biscuits Whose Quality Croatians Regard As Superior
Internationals Focus on the Premium and Economy Segments, With Mid-priced Variants Well Covered by Local Players
Local Companies Cannot Rest on Their Laurels As Their Long-term Stability Is Not Guaranteed
Category Data
Table 204 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 205 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 206 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 207 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 208 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 209 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 210 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 211 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 212 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 213 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 214 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 215 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 216 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 217 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 218 Distribution of Snack Bars by Format: % Value 2014-2019
Table 219 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 220 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 221 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 222 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 223 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
Croatian Diet Relies on Bread, So While the Largest Category May Be Mature It Still Is Set To See Positive Volume and Value Growth Over the Forecast Period
Visible Drop in Quality of Prefabricated Bread Baked on Site at Retailers Inspires Artisanal Bakeries To Highlight the Higher Quality of Their Offer
Personalised Ordering at In-store Bakery Counters Gives Way To Pre-cut, Pre-packaged Bread Displayed in Front of Counters Or in Bread Racks
Competitive Landscape
in Fragmented Landscape, Artisanal Products Continue To Prevail
Lack of Standards and Consistency for Describing and Naming Bread Makes It Difficult for Consumers To Know What To Expect Without Staff Assistance
Bulk of Bread Sold in Croatia Is Mid-priced, With Sensitivity Towards Customers' Purchasing Power
Category Data
Table 224 Sales of Baked Goods by Category: Volume 2014-2019
Table 225 Sales of Baked Goods by Category: Value 2014-2019
Table 226 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 227 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 228 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 229 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 230 Distribution of Baked Goods by Format: % Value 2014-2019
Table 231 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 232 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 233 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 234 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024
Headlines
Prospects
Traditional Breakfasts Are Giving Way To Breakfast Cereals, Which Yet Have Much Untapped Potential
Younger Generations Are the Trend Setters When It Comes To Opting for Breakfast Cereals Over Bread and Butter
Oats, Quinoa and Chia Are Among the Novel Types of Cereals That Are Resonating With Consumers
Competitive Landscape
With Marketing and Other Advantages That Local Players Find It Difficult To Compete With, Multinational Players Continue To Prevail
the Lino Umbrella Brand Is the Most Sold Brand Due To Podravka's Strength in Baby Food, Which Has Spread Into Children's Breakfast Cereals
Low Brand Loyalty Enables Economy Brands and Private Label To Gain Significant Shares
Category Data
Table 235 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 236 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 237 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
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