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The Balkan Gambling Markets

  • ID: 836338
  • Report
  • Region: Balkans, Europe
  • 150 Pages
  • MECN GmbH
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After continental and southern Europe, the global gambling industry is now focusing on the Balkan states and Eastern Europe for its expansion. In the Balkan states most forms of gambling enjoy above-average popularity – foremost sports betting. These facts combined with the recent or impending EU-membership of many states and their growing individual wealth makes the Balkan one of the most relevant markets to be analysed.

This report analyses the Balkan region (that is, Greece, Turkey, Croatia, Bulgaria, Romania, Slovenia, Serbia, and Montenegro) in unprecedented detail and depth. For this study MECN worked together with various local researchers, interviewed local operators and regulators, and surveyed a total of 90 operators and market experts regarding their thoughts and insights.

Gambling market of currently Euro 4.5 billion and 130 million people:

- Total gambling market (gross revenue) of Euro 4.5 billion - In 2007 the total Balkan market had an estimated gross revenue (after payout of prizes) of ca. Euro 4.5 billion; the figure for turnover/wagers came to ca. Euro 25 billion.

- Most experts see great growth potential in Balkan gambling markets - More than 60% of the experts surveyed believe that the growth potential of the Balkan gambling market is great or even very great. Hardly any market insiders (only 3% all surveyed experts) believe the market has only a small growth potential.

- Betting and interactive sector drive the Balkan gambling markets.

- Most experts surveyed believe the Balkan gambling markets will be liberalised in the near future.

- The majority of the operators surveyed are currently in the process of developing their Balkan market strategy and evaluating whether/how to increase their investment and focus in the near future.

- Some forerunners are paving the way - Intralot is on the way to becoming a betting heavyweight in the region; Sportingbet is realising about 4% of its business in Bulgaria; Bwin and Bet-at-home just recently increased their focus and investments in the region.

- 130 million people and a total GDP of Euro 1,170 billion - A total of 130 million people live in the countries selected for MECN’s study. Together, the Balkan countries had a GDP of Euro 1,170 billion in 2007.

The report includes:

- Analysis of all sectors - The report analyses all key sectors of the gambling markets: lottery, casino, betting, gambling machines, and interactive gambling (Internet/mobile).

- Current market figures - Comprehensive market data, such as market size and development of sales/turnover as well as gross revenues, including 2007 and in some cases also 2008 figures.

- Legal and tax information - Detailed explanation of the current legislation and the taxes imposed.

- Company profiles - We prepared detailed company profiles of the key market players that include products, financial figures, and strategic approaches.

- Insights from local expert - The analyses of Balkan gambling markets need local expertise. Therefore, we gathered some of the most renowned local market insiders and authors including Rob van der Gaast (Turkey, www.GamblingAnalysts.eu), Georgios Togias (Greece), and MECN’s own local experts from Croatia, …
Note: Product cover images may vary from those shown
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TABLE OF CONTENTS:

1 INTRODUCTION - BALKAN, A GROWING BUT LITTLE KNOWN MARKET

1.1 Growth potential of the Balkan gambling markets
1.2 Legal developments - liberalisation vs. tough barriers
1.3 Strategies of operators for the Balkan gambling market(s)

2 THE GREEK GAMBLING MARKET

2.1 Key demographic and economic figures
2.2 Overview of the Greek gambling market
2.2.1 Structure and market size
2.2.2 Legal framework
2.3 The Greek lottery market
2.3.1 Legal framework
2.3.2 Lottery products
2.3.3 Market size and key figures
2.3.4 Retail channels
2.3.5 Key players in the lottery market
2.4 The Greek betting market
2.4.1 Legal framework
2.4.2 Betting products
2.4.3 Market size and key figures
2.4.4 Retail channels
2.4.5 Key players - OPAP and ODIE
2.5 The Greek casino market
2.5.1 Overview
2.5.2 Market size
2.5.3 Overview of the casinos in Greece
2.6 The Greek interactive gambling market
2.6.1 Overview
2.6.2 Market size
2.7 Recent developments and outlook
2.8 Key market players
2.8.1 OPAP
2.8.2 ODIE
2.8.3 The State Lottery - Kratika Laxeia
2.8.4 Intralot

3 THE TURKISH GAMBLING MARKET

3.1 Key demographic and economic figures
3.2 Overview of the Turkish gambling market
3.2.1 Market size and structure
3.2.2 Limited number of key players
3.2.3 The tax system for gambling activities
3.3 The Turkish lottery market
3.3.1 History and development
3.3.2 Lottery products
3.3.3 Market size and key figures
3.3.4 Sales channels
3.3.5 Privatisation of the national lottery Milli Piyango
3.4 The Turkish betting market
3.4.1 History and development
3.4.2 Betting products
3.4.3 Market size and key figures
3.4.4 Sales channels
3.5 The Internet/interactive gambling market in Turkey
3.6 Key market players
3.6.1 Milli Piyango - The state lottery
3.6.2 Spor Toto
3.6.3 The Jockey Club of Turkey
3.6.4 Interactive gambling sites in Turkey

4 THE CROATIAN GAMBLING MARKET

4.1 Key demographic and economic figures
4.2 Overview of the Croatian gambling market
4.2.1 Structure and market size
4.2.2 Operators of games of chance
4.2.3 Legal overview
4.2.4 Profile of Croatian gamblers
4.3 The Croatian lottery market
4.3.1 History and development
4.3.2 Lottery products
4.3.3 Market size and key figures
4.4 The Croatian betting market
4.4.1 History and development
4.4.2 Legal aspects
4.4.3 Betting products
4.4.4 Market size and key figures
4.5 The Croatian casino market
4.5.1 History and development
4.5.2 Legal aspects
4.5.3 Market size and key figures
4.5.4 Relevant players
4.6 The Croatian gambling machine market
4.6.1 History and development
4.6.2 Legal overview
4.6.3 Market size and key figures
4.6.4 Key market players
4.7 Interactive gambling offers in Croatia
4.8 Recent developments and outlook
4.9 Company profiles of relevant players
4.9.1 Hrvatska Lutrija - Croatia’s state lottery
4.9.2 Prva Sportska Kladionica
4.9.3 Favorit/Fortuna
4.9.4 Stanleybet
4.9.5 SuperSport
4.9.6 Hattrick
4.9.7 Wettpunkt
4.9.8 Novomatic Group

5 THE SLOVENIAN GAMBLING MARKET

5.1 Key demographic and economic figures
5.2 Overview of the Slovenian gambling market
5.2.1 Market size and structure
5.2.2 Key players
5.2.3 Legal overview
5.2.4 The tax system and gambling activities
5.3 The Slovenian lottery market
5.3.1 History and development
5.3.2 Lottery products
5.3.3 Market size and key figures
5.3.4 Sales channels
5.4 The Slovenian betting market
5.4.1 History and development
5.4.2 Betting products
5.4.3 Market size and key figures
5.4.4 Sales channels
5.5 The Slovenian casino market
5.5.1 History and development
5.5.2 Guidelines for casino ownership
5.5.3 Market size and key figures
5.5.4 An overview of market players
5.6 The Slovenian gambling machine market
5.6.1 History and development
5.6.2 Legal aspects of gambling machine operations
5.6.3 Market size and key figures
5.6.4 Overview of gambling arcade operators/operations
5.7 The interactive gambling market in Slovenia
5.8 Recent developments and outlook
5.9 Key market players
5.9.1 Loterija Slovenija
5.9.2 Športna Loterija
5.9.3 HIT

6 THE SERBIAN GAMBLING MARKET

6.1 Key demographic and economic figures
6.2 Overview of the Serbian gambling market
6.2.1 Market size and structure of Serbia’s gambling market
6.2.2 Legal overview
6.3 The tax system for gambling activities
6.4 The Serbian lottery market
6.4.1 History and development
6.4.2 Lottery products in the Serbian market
6.4.3 Market size and key figures
6.5 The Serbian betting market
6.5.1 History and development
6.5.2 The legal framework for betting operations
6.5.3 Betting products
6.5.4 Market size and key figures
6.6 The Serbian casino market
6.6.1 History and development
6.6.2 The legal framework for casino operations
6.6.3 Market size and key figures
6.6.4 Key players
6.7 The Serbian gambling machine market
6.7.1 The legal framework for gambling machine operations
6.7.2 Market size and key figures
6.8 Key market player - Drzavna Lutrija Srbija

7 THE MONTENEGRIN GAMBLING MARKET

7.1 Key demographic and economic figures
7.2 Overview of the Montenegrin gambling market
7.2.1 Market size and structure of Montenegro’s gambling market
7.2.2 The legal overview
7.3 The Montenegrin lottery market
7.3.1 History and development
7.3.2 Lottery products in Montenegro’s market
7.3.3 Market size and key figures
7.4 The Montenegrin betting market
7.4.1 The legal framework for betting operations
7.4.2 Betting products in Montenegro’s market
7.4.3 Market size and key figures
7.5 The Montenegrin casino market
7.5.1 Games of chance law - the legal basis for casino operators
7.5.2 Market size and key figures
7.6 The Montenegrin gambling machine market
7.6.1 The legal framework for the gambling machine market
7.6.2 Market size and key figures
7.7 Key market player - Lutrija Crne Gore

8 THE ROMANIAN GAMBLING MARKET

8.1 Key demographic and economic figures
8.2 Overview of the Romanian gambling market
8.2.1 Market size and structure
8.2.2 The legal overview
8.2.3 The tax system for gambling activities
8.3 The Romanian lottery market
8.3.1 History and development
8.3.2 Lottery products in the Romanian market
8.3.3 Market size and key figures
8.3.4 Sales channels
8.4 The Romanian betting market
8.4.1 History and development
8.4.2 Betting products in the Romanian market
8.4.3 Market size and key figures
8.4.4 Sales channels
8.4.5 Overview of private betting operators
8.5 The Romanian casino market
8.5.1 Legal overview
8.5.2 Market size and key figures
8.5.3 Overview of relevant casino players/operations
8.6 The Romanian gambling machine market
8.6.1 Legal overview
8.6.2 Market size and key figures
8.7 Recent developments and outlook
8.8 Key market player - Loteria Romana

9 THE BULGARIAN GAMBLING MARKET

9.1 Key demographic and economic figures
9.2 Overview of the Bulgarian gambling market
9.2.1 Market size and structure
9.2.2 Legal overview
9.2.3 Overview of legal games of chance
9.2.4 The tax system for gambling activities
9.3 The Bulgarian lottery market
9.3.1 History and development
9.3.2 Lottery products in the Bulgarian market
9.3.3 Market size and key figures
9.4 The Bulgarian betting market
9.4.1 History and development
9.4.2 Betting products in the Bulgarian market
9.4.3 Market size and key figures
9.5 The Bulgarian casino market
9.5.1 History and development
9.5.2 Legal considerations for casino operations
9.5.3 Market size and key figures
9.5.4 Overview of relevant market players
9.6 The Bulgarian gambling machine market
9.6.1 History and development
9.6.2 Market size and key figures
9.7 Interactive gambling in Bulgaria
9.8 Recent developments and outlook
9.9 Key market players
9.9.1 The Bulgarian Sports Totalizator
9.9.2 Eurofootball

10 METHODOLOGY

11 LIST OF EXHIBITS

12 ABOUT AUTHORS AND CONTACT INFORMATION

EXHIBITS

Exhibit 1: Comparison of key demographic figures of Balkan states
Exhibit 2: Size and breakdown of Balkan gambling market in 2007
Exhibit 3: Per-capita gambling spending 2007 (absolute and in % of GDP)
Exhibit 4: Growth potential (across all sectors) of the gambling markets in the Balkan states - Results of MECN survey
Exhibit 5: Most attractive Balkan gambling markets - Results of MECN survey
Exhibit 6: Industry sectors with the biggest growth potential in the Balkan gambling market - Results of MECN survey
Exhibit 7: Balkan states that will most likely liberalise their gambling market in the near future - Results of MECN survey
Exhibit 8: Balkan states with the toughest legal barriers for private/foreign gambling operators - Results of MECN survey
Exhibit 9: Future (investment) strategies for each Balkan state - Results of MECN survey
Exhibit 10: Overview of localised offerings for Balkan states of leading Internet gambling operators
Exhibit 11: Plans to apply for/purchase/… a license in one or more of the Balkan states - Results of MECN survey
Exhibit 12: Plans for advertising in the Balkan states - Results of MECN survey
Exhibit 13: Most suitable advertising media for the Balkan states - Result of MECN survey

GREEK GAMBLING MARKET

Exhibit 14: Core sectors of the Greek gambling market
Exhibit 15: Size and breakdown of the Greek gambling market in 2007
Exhibit 16: Size and breakdown of the Greek gambling market, 2005-2007
Exhibit 17: Examples of lottery tickets of lotto/number games
Exhibit 18: Examples of lottery tickets of draw/passive lottery games
Exhibit 19: Development and breakdown of gross revenues of the Greek lottery market – 2005 to 2007
Exhibit 20: Distribution of market share by player in the Greek lottery market in 2007
Exhibit 21: Examples of lottery retailers
Exhibit 22: Breakdown of betting market in different betting types - 2007
Exhibit 23: Development and breakdown of turnover/sales of Greek betting market, 2005 - 2007
Exhibit 24: ODIE sales outlets
Exhibit 25: Development and breakdown of gross revenues of Greek casinos, 2005 - 2007
Exhibit 26: Examples of Greek casinos
Exhibit 27: Overview of Greek casinos - no. of tables, slot machines, and ownership structure
Exhibit 28: Examples of Greek Internet gambling sites
Exhibit 29: Online advertising of Internet betting operators on Greek sports sites
Exhibit 30: Development and breakdown of turnover/sales of the key market players- 2001 - 2007

TURKISH GAMBLING MARKET

Exhibit 31: Core sectors of Turkey’s gambling market
Exhibit 32: Size and breakdown of Turkey’s gambling market in 2007
Exhibit 33: Development and breakdown of Turkey’s gambling market - 2004 - 2007
Exhibit 34: Examples of lottery tickets of lotto/number games
Exhibit 35: Examples of lottery tickets of draw/passive lottery games
Exhibit 36: Examples of scratch-off tickets
Exhibit 37: Development and breakdown of Turkish lottery turnover/sales - Milli Piyango 2005 - 2007
Exhibit 38: Development of lottery gross revenues - Milli Piyango 2005 - 2007
Exhibit 39: Privatisation process of Milli Piyango
Exhibit 40: Turkish race tracks
Exhibit 41: Structure of the Turkish betting market
Exhibit 42: Development and breakdown of turnover/sales of Turkish betting market - 2005 to 2007
Exhibit 43: Examples of Spor Toto retailers
Exhibit 44: Licensed Internet gambling offers in Turkey
Exhibit 45: Foreign Internet gambling offer in Turkey

CROATIAN GAMBLING MARKET

Exhibit 46: Core sectors of the Croatian gambling market
Exhibit 47: Size and breakdown of Croatia’s gambling market in 2007
Exhibit 48: Development and breakdown of Croatia’s gambling market, 2005 - 2007
Exhibit 49: Examples of scratch-off tickets
Exhibit 50: Sales outlet of Hrvatska Lutrija
Exhibit 51: Number of betting shops per bookmaker in the Croatian betting market
Exhibit 52: Overview of casinos in Croatia
Exhibit 53: Number of gambling tables operated in Croatian casinos
Exhibit 54: Number of gambling machines operated in Croatian casinos
Exhibit 55: Examples of Croatian casinos
Exhibit 56: Examples of automat klubs - gambling halls
Exhibit 57: Overview of gambling hall concessionaires in Croatia
Exhibit 58: Online advertising of Internet betting operators on Croatian sports sites
Exhibit 59: Examples of Internet gambling sites targeting the Croatian market
Exhibit 60: Betting terminals in betting shops of Hattrick

SLOVENIAN GAMBLING MARKET

Exhibit 61: Core sectors of Slovenia’s gambling market
Exhibit 62: Size and breakdown of Slovenia’s gambling market in 2007
Exhibit 63: Examples of lottery tickets
Exhibit 64: Examples of scratch tickets
Exhibit 65: Internet and mobile betting offer of Sportna Loterija
Exhibit 66: Development of casino gross revenue in Slovenia - 2001 to 2007
Exhibit 67: Overview of casinos in Slovenia
Exhibit 68: Development of gambling machine gross revenue in Slovenia - 2001 to 2007
Exhibit 69: Examples of foreign interactive gambling offers

SERBIAN GAMBLING MARKET

Exhibit 70: Core sectors of the Serbian gambling market
Exhibit 71: Size and breakdown of the Serbian gambling market in 2007
Exhibit 72: Grand Casino Beograd

MONTENEGRIN GAMBLING MARKET

Exhibit 73: Core sectors of the Montenegrin gambling market
Exhibit 74: Examples of scratch tickets
Exhibit 75: List of betting operators and number of betting shops in Montenegro

ROMANIAN GAMBLING MARKET

Exhibit 76: Core sectors of the Romanian gambling market
Exhibit 77: Development and breakdown of turnover/sales of Romanian lottery market - 2005 to 2007
Exhibit 78: Examples of Loteria Romana sales outlets
Exhibit 79: Examples of Internet betting sites targeting Romanian market
Exhibit 80: Example of casinos in Romania

BULGARIAN GAMBLING MARKET

Exhibit 81: Core sectors of the Bulgarian gambling market
Exhibit 82: Examples of instant lottery products
Exhibit 83: Overview of casinos in Bulgaria
Exhibit 84: Development of turnover/sales of Bulgarian Sports Totalizator - 2003 to 2007
Note: Product cover images may vary from those shown
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