The Social Network Business Plan. 18 Strategies That Will Create Great Wealth

  • ID: 997352
  • Book
  • 224 Pages
  • John Wiley and Sons Ltd
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Praise for The Social Network Business Plan

"As the leading provider of ′white label′ social networks, we use David′s book as a conceptual blueprint for designing revenue applications into our software. We agree completely that traditional advertising is dead and social advertising is the future. David′s book gives you a blueprint for succeeding in the future."
Bob Crull, founder and CEO, OneSite.com

"Online communities win when they figure out ways to collaborate with their fans to create products that can be produced and sold with mutual benefits. David Silver simply and clearly explains how social networks can do this. You′ll also learn how this helps companies stay lean by generating cash through multiple channels. This is how great ideas turn small companies into fast selling companies."
Patrick Dillon, cofounder and President, CollarFree.com

"I′ve started, built, and sold several web app companies, but social networks have web app companies beat. They cost less than $500,000 to launch, and if you get decent revenue growth, social networks can be sold for twenty times trailing revenues or more. No new industry has ever had these two characteristics that I′m aware of. David explains how to bring in revenue quickly through up to eighteen novel revenue channels. It′s a good read."
Robin D. Richards, founder and CEO, Notification Technologies, Inc.

"For anyone interested in developing, building, and operating a social network, you need David Silver′s book as a flight instruction manual. David brings his wealth of experience in online marketing, technology, and finance to you through the pages of this essential book."
Eric Targan, founder and CEO, BTC Interactive, "the Internet′s first viral marketer"

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Acknowledgements.

Introduction.

Chatper 1. Eighteen Sustainable Revenue Channels.

Chapter 2. Your Recommender Community as Theater.

Chapter 3. Mimic the Bakers and Copy Starbucks.

Chapter 4. Why Not Start Five Simultaneously?

Chapter 5. Loyalty and Passion Builders.

Chapter 6. Disruption: The Sumptuous Impertinence.

Chapter 7. Should You Sell, or Are You Having Too Mucdh Fun?

Chapter 8. Wrap–Up.

Bibliography.

Index.

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David Silver
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