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New Asian Emperors. The Business Strategies of the Overseas Chinese

  • ID: 997911
  • Book
  • April 2009
  • Region: China, Asia Pacific
  • 272 Pages
  • John Wiley and Sons Ltd
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"This book is very timely as it examines in a serious but readable manner both the strengths and weaknesses of the Overseas Chinese business community, and provides a framework for understanding how this vibrant community will resurrect itself from the current crisis. Most books on the Overseas Chinese business community have veered between the extremes: either gushing with adulation, or portraying them as a semi–conspiracy. This book takes a balanced and holistic view, and waves in the ethical and cultural traits of the Overseas Chinese with their management practices." –
Ho Kwon Ping

"Westerners have long assumed that there is one right way to organize and conduct large–scale business on a foundation of rationality, individuality and impersonality. this excellent traits on the business philosophies and practices o the powerful Overseas Chinese cannot fail to open Western minds to whole new ways of business thinking. This book is a must read for any business that wants to succeed in Asia. The authors have presents a masterly picture of how business is done by the Overseas Chinese. Many practices of multinationals need to be altered if they are to complete with, or work with, the Overseas Chinese. – Philip Kotler

"The Overseas Chinese represent what is arguably one of the most important economic and financial groups in the world, whose actions in the Pacific Rim and in other parts of the world have had profound effects on economic development, financial stability and instability, and the evolution of a wide range of industries in a global economic context. They also represent what is often a controversial economic and political force in countries dominated by other ethnic groups. This book provides a thoroughly authoritative and balanced assessment of the Overseas Chinese in terms of their roots, the role of family structures, management practices, and approaches to dealing with Overseas Chinese business groups – which themselves will have to evolve rapidly in the years ahead if they are to succeed as true multinational enterprises.." – Ingo Walter

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PART 1: The Foundations of Understanding.

Chapter 1: Introducing the Overseas Chinese of Southeast Asia.

Patterns of Chinese Migration.

The trader pattern.

The coolie pattern.

The sojourner pattern.

The re–migrant pattern.

Who Are the Overseas Chinese?

What Is a Network?

The Role of the Overseas Chinese in Southeast Asia.

The Role of the Overseas Chinese Worldwide.

Following Chapters.

Chapter 2: Confucianism Plus: The Philosophical and Cultural Roots of the Overseas Chinese.

Confucianism s Influence on Chinese Trade and Economics.

The Family.

The Relationships and Ethical Behavior.

Differing Ethical Concepts.

Chapter 3: The Overseas Chinese Today: Not the Family Business, But the Family as a Business.

What Is a Chinese Network?


Hierarchical and dyadic ties.


Contextual morality.

Flexible boundaries.

Historical and Environmental Effects on the Overseas.

Chinese Business Networks.

Distinguishing Cultural Traits.

Firm–related attributes.

Loyalty–related attributes.

Trust–related attributes.

How Networks Permeate Formal Structures.

PART 2: The Foundations of Analysis.

Chapter 4: Introduction to an Informational Void: The Black Hole of Southeast Asia.

The Informational Black Hole of Southeast Asia.

Operating in an Informational Black Hole.

Hands–on experience.

Transfer of knowledge.

Qualitative information.

Holistic information processing.

Action–driven decision making.

Emergent planning.

Chapter 5: Strategic Management of the Overseas Chinese Business Groups: Deciphering Patterns.

Tacit Knowledge and the Informational Black Hole.

Strategic Planning and the Networks.

Planning, classically.

Developing core competencies.

Crafting strategies.

A Summary of Overseas Chinese Management Practices.

The Overseas Chinese and crafting strategy.

How the Overseas Chinese plan.

The Overseas Chinese and their core competencies.

PART 3: The Implications for Business.

Chapter 6: In the Aftermath of the Asian Crises: Revolution or Evolution?

The Path of Destruction.

The 1997 1998 Asian financial crisis.

The 2002 2004 SARS crisis.

The Post–crises Evolution of Overseas Chinese Business Groups.

Competitive Advantages of the Overseas Chinese.





Competitive Disadvantages of the Overseas Chinese.

Home turf only.

Susceptibility to blind–siding.

Poor proprietary capabilities.

Family limits.

Lack of professionalization.

Chapter 7: Competitive Implications of the Overseas Chinese: Doing Business with the New Asian Emperors.

General Implications for Multinationals.

Specific Implications for Multinationals.

Strategic competitiveness.

Human resource practices.

Product and technology.

Contract flexibility.


Promotion and pricing.

Implications for Regional Governments.

Implications for Researchers.

Speculations About the Future.

The Adaptive–Action Road Map.

The road of knowledge.

The road of speed.

The road of action.

The road of results.

The road of relationships.

The road of quality.

The road of passion.

The road of legacy.


Appendix: List of Interviewees.


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George T. Haley
Usha C. V. Haley
ChinHwee Tan
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