Strategic Business Review - The BMW Group

  • ID: 998783
  • Company Profile
  • 45 Pages
  • Noealt Corporate Services
  • BMW AG
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The name BMW has forever been synonymous with high performance products & cutting edge technology. With brands like BMW, Mini & Rolls Royce in its stable; the group possesses sufficient firepower to keep the competitors on their toes all the time.

In terms of industry outlook; the impact of the economic slowdown & especially the apparent dire straits situation of GM & Chrysler is likely to alter the entire dynamics of the global automobile industry. The emerging scenario will entirely depend on how the automakers adapt to the situation. This report, therefore, aims to conduct a strategic review of the BMW group’s business in the backdrop of the prevailing uncertainty in the economic & industry climate. The report includes a comprehensive analysis of the:

- Business Overview & Segment-wise Analysis
- Strategic Geographic Spread
- Competitive Positioning
- Financial Performance Analysis
- Strategic Planning
- Financial Ratios
- Sourcing Strategies
- Annual Business Overview for 2007 & 2008, Business Outlook for 2009
- Workforce Trends
- Recent Initiatives

The report will be useful for key decision makers, top management of companies, suppliers, vendors, dealers, current & potential investors, industry & company analysts, & those associated with the industry or the company.

The report is comprehensive yet concise; enabling prompt and informed decision making.
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1. Business Segments & Contribution to Revenues
- Automobiles
- Motorcycles
- Finance Services

1.1 Automobile Division Snapshot
- Overview & Business Analysis of the Automobile Division
- Vehicle Production Trends 2004-2008
- Automobile Sales & Production Analysis by Brand
- Automobile Sales Analysis by Brand Variants
- Automobile Sales Analysis by Model Variants
- Automobile Sales Analysis by Geographic Regions & Markets
- Automobile Production Analysis by Plant Location
- Automobile Sales Analysis by Fuel Type

1.2 Motorcycle Division Snapshot
- Overview & Business Analysis of the Motorcycle Division
- Motorcycle Production Trends 2004-2008
- Motorcycles Production & Sales Analysis
- Motorcycles Sales Analysis by Series
- Motorcycles Sales Analysis by Geographic Region

1.3 Financial Services Division Overview
- Overview & Business Analysis of the Financial Services Division
- Business Trends 2004-2008
- Contract Portfolio Trends 2004-2008
- Contract Portfolio Analysis by Region

2. Strategic Geographic Spread
- Plants
- Headquarters
- Sales Offices
- Subsidiaries

3. Competitive Positioning: Analysis of Market Share Split for 2008 by Geographical Regions

4. Financial Performance 1998-2009 (Q1)
- Revenue Analysis
- Annual & Quarterly Revenues
- Analysis of Revenue by Geographical Regions
- Analysis of Revenue by Brands & Models
- Profitability
- Market Capitalization
- Cash Flow Analysis
- Stock Performance Analysis
- Dividend Payouts
- Capital Structure Analysis

5. Financial Ratio Analysis
- Operating Ratios
- Financial Ratios
- Performance Ratios

6. Component Sourcing Strategy Analysis

7. Workforce Trends 2004-2008

8. Recent Initiatives
- Project I-Reinventing Urban Mobility
- ONE strategy
- Service spanning a vehicle's lifetime
- Roadmap for Sustainable Mobility
- Integrated Safety Systems
- Driver Assistance System
- Vehicle to Vehicle Communication
- Mini E

9. Key Business Strategies & Plans
- 20% increase in after-sales business by 2014
- Potential: 14 Million BMW Group vehicles on the road
- 30% reduction in resource consumption per vehicle produced by 2012

10. Strategic Annual Business Overview
- Year 2008
- Year 2007
- Outlook for 2009

11. Conclusion

12. Appendix

13. Disclaimer
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